Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
5% Nutrition Core Creatine: 5 Grams of Monohydrate for 5-Percenters
According to legendary bodybuilder Rich Piana, only about 5% of the people in the world have the talent, vision, and grit to achieve their goals and become their fully actualized, ideal selves.
It was for the sake of this exceptional 5% that he founded the supplement company, 5% Nutrition, and identified its mission […]
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Animal TNT+: A Dynamite Men’s Support Supplement Pack
The Animal Team at Universal Nutrition has been so busy it’s been tough to keep up with the brand’s numerous launches. Most recently, we were blown away by the Animal Primal pre-workout, which is easily on this year’s must-try list.
But after the recent female-focused Animal Alpha F, it was time the men got […]
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Innovating BHB: NNB Nutrition and the Brains Behind Ketone Supplements
Throughout the past decade, a topic that’s been impossible to avoid in the world of nutrition is the keto diet. As its popularity has surged, its use has successfully rescued many dieters from metabolic distress and dysfunction.
Throughout this time, keto diet supplements have also gained popularity, led by exogenous ketone salts. These […]
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Merica Labz HOLLOW POINT: Merica’s Take on Turk
Merica Labz Hollow Point has arrived, featuring the patriotic brand’s take on turkesterone. Inside, you get 1000 milligrams of A. Turkestanica (10% turkesterone) coupled with epicatechin!
Merica Labz — the brand that goes by the tagline Never Big Enough — wants your muscles to have muscles of their own. That’s why they’ve released a second[…]
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Ghost Hydration Now in Sour Patch Kids Stick Packs
On March 9, 2022, Ghost launched Ghost Hydration, the next major piece of their legendary sports nutrition puzzle. This well-balanced electrolyte and cellular hydration supplement had been teased a year before, and was well worth the wait.
Just a couple of months later, they’re back with a couple of new flavors — but not […]
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Chemix Natabolic: The Guerrilla Chemist’s Natural Anabolic
The Guerrilla Chemist has been formulating supplements for decades now, always educating consumers in both suppolements and “non-supplements” along the way. But when he split off and built his own brand Chemix — debuting with the ultra high-energy Chemix Pre-Workout — his fans and followers naturally asked how he would make a natural muscle builder[…]
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Anabolic Warfare Project Gains: A Turkestanica Starter Supplement
Anabolic Warfare’s Project Muscle has muscle and fat-shredding supplements of all varieties, and has been a major hit since their release in 2022. In past articles, we discussed the popular anabolic compound turkesterone, which is extracted from Ajuga turkestanica, the sole ingredient in Project Hulk.
But jumping head-first into a supplement like […]
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Axe & Sledge PUMPIES: Blood Flow to More Than Just Muscles
If there’s one brand that can pull off a product name like Pumpies, it’s Seth Feroce’s Axe & Sledge. And if you assumed this would be geared towards pumps, you are correct!
Axe & Sledge already have a popular stimulant-free pre workout supplement named Hydraulic, but some users love the convenience […]
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Optimum EFX Shred Signal: ZinjaBurn-Based Fat Burner
Optimum EFX’s new stimulant-free fat burner, Shred Signal, is an impressive thermogenic weight loss aid that’s the first to use NNB Nutrition’s ZinjaBurn!
When it comes to stimulant-free fat burners, there’s been no combination more potent than two of NNB Nutrition’s Burn Series ingredients:
MitoBurn (L-BAIBA) CaloriBurn GP (Grains of Paradise Extract)With […]
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Alpha Prime Supps Pre-Workout RTD: Level Up with More in Each Bottle
Alpha Prime Supps’ Pre-Workout RTD is a ready-to-drink pre-workout supplement with 8 grams of citrulline malate, 2 more than its closest competitor!
If you’ve seen the fridge at your local gym, then you can probably agree that the ready to drink (RTD) pre-workout supplement space has been due for a serious shakeup. A space mostly […]
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