Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Glaxon Supershrooms Level Up Your Health with MitoPrime! (2023 Update)
The Goons over at Glaxon are always working hard in the supplement lab to develop new, innovative, and effective products. No longer an industry newcomer, Glaxon has found a role for itself as an ingredient pioneer.
It seems like every time we look, Glaxon is coming out with a new hit. We recently covered their […]
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ProSupps HYDE Combines Nitrosigine and OG Yohimbe for Big Energy
One of our favorite nitric oxide pump ingredients — Nitrosigine — is now Walmart!
Today we’ll be talking about the latest version of ProSupps Hyde, the famous pre workout formula from ProSupps that will help Jekylls all over the world unleash their inner monster. The big news here is that it’s headed for […]
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FDA Announcement on CBD: We Need Help from Congress
On January 26th, 2023, the FDA made a major announcement regarding CBD (Cannabidiol), coming after years of deliberation, debate, and discussion. The gist of the message:
“We need help from Congress!”
View this post on InstagramFDA to Congress: We need more tools!
In a press release titled […]
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Ghost Glow: Look Good, Feel Great (2023 Update)
Skin health is something that doesn’t get a lot of press in the sports nutrition industry. It’s tempting to write this off as a relatively “superficial” concern in an industry that’s geared towards helping people wring every last watt of mental and physical performance from their personal potential.
But as it turns out, the health […]
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Jason Budsock – Animal at Universal Nutrition | Episode #080
https://blog.priceplow.com/podcast/jason-budsock-animal-080
In early January of 2023, we kicked the year off right by hosting Jason Budsock of Animal at Universal Nutrition on the PricePlow Podcast. Many know Jason for his two decades at Animal – He’s JDawgXL in the forums and on Instagram, and is the Vice President of Products at the company.
In this […]
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Morphogen HYDRAGEN: Peak Hydration Built for Athletes
It’s no secret that we’re pretty big fans of Ben Hartman and his cutting-edge supplement outfit Morphogen Nutrition.
We’ve had Ben on the podcast twice – first to discuss Morphogen’s obsessive focus on excellence in formulation, which is obviously the sine qua non of supplement design. But then he came back on to […]
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2022 Supplement Industry Awards | Episode #079
It’s that time of year again — time for PricePlow’s 2022 Supplement Industry Awards. Mike and Ben sat down to review 2022, and then got into a batch of awards similar to what we did in the 2021 Supplement Industry Awards.
2022 brought some great new ingredient innovations, but also came with some heartbreaking […]
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Dr. Ralf Jaeger: Using ATP for Nitric Oxide & Blood Flow | Episode #078
Show notes posted at https://blog.priceplow.com/podcast/dr-ralf-jaeger-atp-078
On December 28, 2022, we had the honor of hosting Dr. Ralf Jaeger to the PricePlow Podcast. For Episode #078, we dove into all things ATP — adenosine triphosphate — and how supplementing more with Peak ATP (sold and distributed by TSI Group) can improve workout performance — but not […]
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Core PEAK: Stimulant-Free Nitric Oxide Booster for PEAK Pumps
We always look forward to new releases from Core Nutritionals and the way Doug Miller and his team straddle the line between battle-tested and the innovative with unusual sophistication. This is a company that’s not afraid to use new ingredients, but chooses them carefully.
Core PEAK: Innovative Nitric Oxide Boosting CapsulesThat’s exactly what […]
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