Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Glaxon Super Greens Dino Fruit: Pluot Flavor Back for Earth Day 2023
Glaxon has been in the market for more than three years, having set itself apart with its innovative and daring formulations. Last month, we got Specimen Genesis, which evolved the Specimen pre-workout formula with the addition of exogenous ketones. As if that wasn’t enough, we got an updated Plasm Surge formula to take […]
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Spencer Lynn Runs a 100 Mile Ultra Marathon with KOS | Episode #092
https://blog.priceplow.com/podcast/spencer-lynn-092
In mid-April of 2023, we hosted Spencer Lynn, the northeast regional manager at KOS, a popular supplement company in the natural foods community. In this episode, we discuss:
Spencer’s transition from the military to working in the dietary supplement industry The state of nutrition in MREs given to the military when deployed[…]Continue Reading →
Clear Muscle.. Clarified. MuscleTech’s HMB Free Acid Muscle Supplement
MuscleTech has been releasing a lot of products with unusual ingredients lately. Last year, in MuscleTech EuphoriQ: The Smart Pre-Workout with enfinity Paraxanthine, we covered their pioneering use of paraxanthine, a caffeine metabolite that’s a kind of new-and-improved energy source as an alternative to caffeine.
As scientists continue to identify metabolites that drive […]
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Shredder’s Revenge! Ghost X TMNT Returns with New Flavor of Ghost Burn Black
Last year, Ghost Lifestyle began a partnership with Teenage Mutant Ninja Turtles, the classic entertainment series that dates back to the 80s. This carries on Ghost’s titanic success at developing and bringing to market partnerships with awesome, nostalgic entertainment brands.
In 2022, we have a re-release of the TMNT-inspired flavors for Ghost Legend ALL […]
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Chris Waldrum #3: Rebranding Nutrex Research for the Future | Episode #091
https://blog.priceplow.com/podcast/chris-waldrum-nutrex-research-091
A lot has changed since we last talked to Chris Waldrum, who graced us with his presence in the legendary Episode #69 on the PricePlow Podcast. This time around, he’s recently begun managing the new direction of the brand at Nutrex Research (named the “Nutrex Rebirth“), so we brought him on to […]
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RAW Nutrition: Built From The Ground Up and Rebranded in 2023
It’s the end of an era, but certainly not the end. RAW Nutrition, a brand driven by the larger-than-life Chris Bumstead, has been instantly-recognizable for years with their “brown paper bag” labeling scheme.
Raw Nutrition rebrands away from the brown paper lookThe team at RAW have decided that 2023 is the time […]
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Fitnox: Nitric Oxide Faciliation That’s Fast-Acting and Long-Lasting
Nitric oxide (NO) is one of the most popular targets for supplementation. The vast majority of pre-workout formulas now include some kind of NO booster, and stimulant-free workouts focus primarily (and sometimes exclusively) on achieving the highly sought-after pump that comes with NO-mediated vasodilation.
Vasodilation can be a great thing. When your arteries expand […]
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Glaxon to the Moon: Michael Bischoff & Joey Savage #2 | Episode #090
https://blog.priceplow.com/podcast/glaxon-2023-michael-bischoff-joey-savage-090
Prepare yourselves for a doozy. A year and a half after the unforgettable Episode #057 on Glaxon Goon Day, Team PricePlow returned to Houston, TX to catch up with Michael Bischoff and Joey Savage of Glaxon for April Fools weekend.
What’s Glaxon up to in 2023?!Glaxon put together an incredible event […]
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Primeval Labs Touches Up Branding with White Text and New Flavors
Primeval Labs is not a brand known to go half-throttle. Whether you’re slamming down some Ape Sh*t MAX pre-workout, or trying to melt away the pounds with Ape Sh*t Cutz, you can be sure you’ll be met with a level of intensity unmatched by most in the industry.
We even recently remarked on their […]
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