Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

NutraBio's Whey Protein Isolate BREAKFAST Flavors are Out of this World!

NutraBio 100% Whey Protein Isolate Breakfast Flavors

The cat's out of the bag! CEO Mark Glazier has been teasing that they're upgrading the NutraBio 100% Whey Protein Isolate flavors, but these new flavors take the cake. Pancake, that is:

Introducing NutraBio's New Breakfast Series Whey Isolate Flavors!

The image below says it all:

Three insane new whey isolate flavors are here:[…]
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Kaged Training App Puts Tawna Eubanks in the Palm of Your Hand

Kaged Muscle Trainers App

Tawna Eubanks: One of the most major league names in the bodybuilding and fitness industries.

Well-known not only for her incredible physique, but also for her wrecking-ball workouts that have helped thousands of athletes meet their goals.

A key motivator who knows how to get the most out of her followers.

If you're in […]
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SteelFit Shredded Steel: The Intense Fat Burner That Wires You IN

SteelFit Shredded Steel Label

Update! Shredded Steel has been awarded PricePlow's Best Fat Burner of the Year! See why below!

Although a "new" brand, SteelFit's team has been in the fitness industry for nearly 30 years. They come from Pro TanⓇ, the leading skincare and tanning products in the bodybuilding industry. But in recent years, the team […]
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NutraBio KSM-66 Ashwagandha: Trusted and Tested Ashwagandha for Everyone

NutraBio Ashwagandha

In the sports nutrition world, NutraBio is well-known for their excellently-executed supplement formulas (NutraBio PRE Workout, Intra Blast) and their third-party tested ultra-pure protein powders (100% Whey Protein Isolate).

But in the greater supplement market, NutraBio's also well-known for similar reasons:

Strict FDA CFR compliance Third-party lab testing Massive product selection No excipients, fillers, or[…]
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SMRTCoffee is Coming! High-Focus Low-Carb Coffee on the Go!

SMRTCoffee

There's a growing segment of the population who have realized the wonderful health and cognitive benefits of a low-carb, high-fat (LCHF) diet. This includes (but is not limited) to all of the ultra low-carb dieters out there.

But while the LCHF market's been growing by leaps and bounds, the retail industry simply hasn't been keeping […]
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Ghost & Welch's Grape Juice Collab: More Epic Flavors Coming!

Ghost Welch's Grape Juice Collaboration

Update: This flavor is now available for Ghost Legend and Ghost Intra, which replaced Ghost Amino.

When Ghost released the industry-first (and tongue tantalizing) Warheads flavor in 2016, the company was just getting started. In September of 2018, the brand revealed another collaboration with Swedish Fish and Sour Patch Kids. Ghost work for three hard […]
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Higenamine: Appetite Suppressant Stimulant Also Named Norcoclaurine

Higenamine

Note: This article is out of date, and must be updated with the latest regulatory guidelines. The FDA does not accept it as a dietary supplement ingredient, as it was not sold as one before 1994 and has never had an acknowledged NDIN (New Dietary Ingredient Notification) per DSHEA 1994.

Our society is consistently focused […]
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Supplement Facts vs Nutrition Facts and Protein Powder. NutraBio Was Right (Again).

Supplement Facts vs. Nutrition Facts

Last week, when I was reviewing the new Strawberry Ice Cream flavor of NutraBio's 100% Whey Protein Isolate, I stumbled on something "odd" when I was going over the label. I couldn't find fat!

What gives? Where is the fat on the label? Was this a mistake?

I contacted NutraBio CEO Mark Glazier, asking […]
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Cordyceps Crackdown: Hit-or-Miss in Supplements.. Until Now!

Cordyceps

This article was originally published August 28, 2016. It has been updated to reflect new research published in 2018.

Can a mushroom extract really improve mood, general health, and even athletic performance? Those who have been selling cordyceps, a complex mushroom used in Traditional Chinese Medicine, have claimed these benefits (and more) for […]
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NutraBio 100% Whey Protein Isolate Flavors Get the Upgrade, Starting with Strawberry Ice Cream

NutraBio 100% Whey Protein Isolate

NutraBio has grown increasingly popular over the past two decades and has solidified itself as a top-tier major industry brand. They’ve made a name for themselves by being a trailblazer in transparency. In 2001, NutraBio was one of the first brands to commit to the following four self-imposed rules:

No proprietary blends, full label disclosure[…]
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