Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Black Sheep Supplements WORKHORSE: For Those EPIC Training Sessions
You know that guy at the gym who has long, epic workouts with nearly equally epic rest periods? The one who crushes a ton of volume over the long course of time, and has the size and strength to back it up?
We know guys like this, and we recently learned that they’re actually right[…]
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VMI Sports Protolyte Adds New Flavors – Challenge Accepted!
VMI Sports earned a PricePlow stamp of approval after Mike and Matt reviewed their two L-Carnitine products, L-Carnitine 3000 and L-Carnitine 1500 Heat (see our L-Carnitine 1500 Heat review)! The company has made some unique products, such as when they decided to roll with heat-enhancing ingredient GBB in its L-Carnitine 1500 Heat.
So what else […]
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Sparta Nutrition Kraken BLACK: A Beta-2 Attack Stack!
Along with a fantastic re-brand we’ve been covering here at PricePlow, Sparta Nutrition has recently introduced a stunning arsenal of new formulas and products. Among these new additions is Kraken Black, a pre-workout for all the stim freaks of the world… including us here at PricePlow.
Will we take this beast or the “regular” […]
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Meet Rob Oliver: The Genius CEO Behind The Genius Brand
For quite a long time, we’ve covered The Genius Brand, a supplement company co-created and run by Rob Oliver that uses nearly all patented and trademarked ingredients, huge non-proprietary formulas, and no artificial colors, flavors, or sweeteners.
We’ve known the brand and their products, but not everyone knows the man behind the brand. […]
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EVL Z-Matrix – An (EVL) Genius Idea: ZMA with an L-Theanine Twist!
Are you tired of counting your ceiling tiles whenever bedtime comes around? Have you tried every sleep aid available, only to experience that they haven’t helped at all? Do you find yourself not recovering sufficiently after an intense training session?
Thankfully, EVL Nutrition is here to step up your sleep cycle game with Z-Matrix[…]
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L-Carnitine is Underrated. New Meta Review Reminds Us Why.
If you’ve ever researched dietary supplements, then chances are, you’ve stumbled across L-Carnitine. This versatile compound can be found in everything from fat burners to pre workout supplements to multivitamins.
L-carnitine helps transport long-chain fatty acids into the mitochondria of the cell, helping your body burn those fats for fuel during the Krebs cycle, […]
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PEScience Shares Protein Lab Test Data: Introducing MySelect
Product purity has been a point of contention ever since the supplement industry formed. In recent years, companies have put their money where their mouth is via third-party batch testing to prove that their products are what they say they are.
One company that’s been putting out these lab tests was right here under our […]
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Kaged Muscle Amino Synergy: A Healthier EAA Blend (Energy Optional!)
Update: Amino Synergy now has Peach Tea and Orange flavors! The Peach Tea is beyond good!!
Kris Gethin and Kaged Muscle have a fantastic line of supplements, but interestingly, they never put out a flavored amino acid supplement! Sure, you could mix their unflavored BCAA with their flavored HydraCharge electrolytes, but they probably could made […]
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SNS GlycoPhase Turns Carbs into Gym-Smashing Pumps
Glucose Disposal Agents (GDAs) were originally brought to market to help us control our blood glucose, right? They’re simple enough as general health supplements to understand. However, SNS (Serious Nutrition Solutions) flipped convention on its head with the re-launch of GlycoPhase, a GDA designed for optimal carb-driven pumps when lifting! Does this new formula […]
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