Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
HB Nutraceuticals Healthy Blend: Go-To Pre Workout with 5g Creatine
How often does a site get to say they inspired a company to arise from nothing?
HB Nutraceuticals is using the knowledge they gained from years of PricePlow fandom to put their own stamp on the industry. Their aptly named Healthy Blend pre workout is soon to hit the market, and it’s a go-to pre […]
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How Many Calories are in BCAAs? The ISSN’s Dr. Doug Kalman Knows
The label says “zero calories” or doesn’t mention calories at all… so those BCAAs are calorie-free and guilt-free, right? WRONG.
Several studies have mathematically calculated the number of calories in the branched-chain amino acids, but nobody’s ever taken a tub of unflavored, third-party tested branched chain amino acids and published data from a bomb calorimeter. […]
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Kris Gethin Interview: Leaving a Legacy Behind | Episode #012
Team PricePlow interviewed Kris Gethin of Kaged, who joined us for over 35 minutes to kick off a fantastic series of new supplement launches!
We talked about Kris’ upbringing and history, the beginnings of Kaged Muscle (now known as Kaged), his testing of supplements on himself, and what’s coming soon from the brand.[…]
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Magnum’s MANE BRAIN Nootropic Brings the King of Extracts
PricePlow is no stranger to Magnum Nutraceuticals, as we’ve written about nearly every one of their products — all of which are quite unique (see our Magnum Nutraceuticals news page for links). Their previous products like LIMITLESS and MIMIC were huge hits from the brand, especially MIMIC, which was one of our strongest GDAs ever […]
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EAS Supplements No More: A Myoplex Post-Mortem
Consider the following: you recently ran out of protein powder and you need a quick fix. You walk to the CVS at the corner; in the supplement aisle, a familiar purple case blesses your eye. For a fair price, you walk out with a decent-enough protein powder from EAS.
Reliable and time-proven, EAS was once[…]
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A Male Birth Control Supplement?! Maybe. Meet Gendarussa
For far too long, the women of our world have been downing all sorts of hormonal concoction to prevent unwanted births. What if there was another way? The societal game-changer of a true male birth control is hard to fathom, but one way or another, it will eventually come.
But what if […]
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Branch Warren Interview: Introducing Wicked Cutz Jerky!
Matt had the honor of doing an audio interview with the legendary Branch Warren, who takes us through his upbringing, his introduction into bodybuilding, and WICKED CUTZ Jerky!
PricePlow’s Interview with Branch Warren See the video version:It’s audio only, but there are some images as well:
Introducing Wicked Cutz JerkyTowards the end […]
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CEL M-Test: No Nonsense Testosterone Booster
If there’s one market that’s dominated by predominantly useless, poorly formulated products, it’s no doubt the natural test booster niche of the market. Countless times we see poorly formulated products thrown together and get marketed as some ultra-effective testosterone savior.
Not today, folks.
Every now and then, we come across a true diamond in the […]
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EVLTEST Brings EVL’s Advanced D-Aspartic Acid to Powder Form!
Testosterone boosters are a marketing minefield. We love them for what they do, but they need to be approached reasonably and discussed responsibly. Some ingredients work best for older folk, and others work great for everyone in short spurts of time. If we can be honest about that, we can be honest about test boosters[…]
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