Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Lion's Mane Mushroom: Clinical Research, Extract Types, and Industry Innovation
Lion's Mane (Hericium erinaceus) is one of the most promising functional mushrooms for cognitive support and brain health. This article examines evidence behind Lion's Mane's cognitive benefits, decodes the differences between fruiting body and mycelium extracts, explores bioactive compounds like hericenones and erinacines, and explains why most Lion's Mane supplements on the […]
Continue Reading →
Creapure: The World's Most Trusted Creatine - Mirko Holzmüller & Stefan Schweyer | Episode #173
On Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world's most researched supplement with Mirko Holzmüller and Stefan Schweyer from Creapure, the premium creatine monohydrate brand manufactured by AlzChem in Germany. This comprehensive conversation explores everything from the unique German manufacturing process that delivers 99.99% purity to the […]
Continue Reading →
Selling Supplements in Latin America - Eric Morato (SND Distributors) & Jack Sehgal | Episode #172
On Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the complex world of Latin American supplement distribution. This conversation provides an insider's look at one of the most promising […]
Continue Reading →
The Shoden Revolution: How Arjuna Naturals Made Ashwagandha 10X More Effective | Episode #171
In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural's Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Natural has become […]
Continue Reading →
GNC CEO Michael Costello is ONE OF US! | Episode #170
On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando, Florida, for an eye-opening conversation that reveals why this supplement-using industry leader truly is "one of us". Michael's journey from a volleyball-playing creatine customer in the […]
Continue Reading →
Tongkat Ali (Eurycoma Longifolia): The Ultimate Guide to Get Your Longjack Back
In the lush rainforests of Southeast Asia grows a slender, shrubby tree with a secret hidden beneath the soil: a root with remarkable properties that's been used for centuries as a traditional medicine. Eurycoma longifolia, commonly known as Tongkat Ali ("Ali's Walking Stick") or Longjack, emerged from traditional Malaysian medicine to become one […]
Continue Reading →
Jack Sehgal & Ben Benedict: Nutralabz Launches a GR8 Partnership with GNC | Episode #169
In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to explore the remarkable journey behind Nutralabz and its two breakthrough brands: Basic Supplements and GR8 Lifestyle. This conversation reveals the strategic thinking, authentic partnerships, and "daily […]
Continue Reading →
TJ Dillashaw: From Fighter to Founder of Wild Society Nutrition | Episode #168
In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey from elite fighter to founder of Wild Society Nutrition. This fascinating conversation explores how TJ's decades of competition experience, combined with hard-learned lessons about supplement quality and industry practices, led him […]
Continue Reading →
Ghost Legend Bubblicious Strawberry Splash Goes Global: The Fan-Favorite Returns in V4 Formula
Ghost Legend Bubblicious Strawberry Splash is back and going global as part of Ghost's massive 9th birthday celebration on June 1st, 2025! This beloved flavor collaboration is now available worldwide in the powerful Legend V4 formula, bringing 300mg of natural caffeine and a completely redesigned ingredient profile to international markets for the first time.
Originally […]
Continue Reading →