Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Mutant MIND FK: Nootropic Powered MIND FREAK Pre-Workout Supplement

Mutant Mind FK

There are a few really good trends in the supplement industry right now, and one of our favorites is the increasing use of clinically-validated nootropic ingredients in pre-workout formulas. Consumers and formulators alike are getting hip to the fact that one’s state of mind matters a lot for both exercise performance and finding the motivation […]
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Joey Savage Launches Savage Nutra Consulting | Episode #129

Joey Savage Launches Savage Nutra Consulting

The industry is abuzz with changes, and one of the biggest realignments has happened down in Houston, TX, where Joey Savage (formerly of Glaxon) has started his own consulting firm, Savage Nutra.

Joey Savage Launches Savage Nutra Consulting

This podcast was recorded at the Arnold Sports Festival in early March 2024. At the time […]
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PurpleForce: AMPK-Boosting Purple Tea Extract with Patented GHG®

PurpleForce

When it comes to foods and beverages widely regarded as “healthy”, you’ll find just as many arguments against consuming them as you will in favor.

However, there are a select few that seem to be approved of by just about everyone. In the world of beverages, an obvious example is tea. We’re specifically talking […]
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Glaxon Founder Michael Bischoff Indicted and Prosecuted on Misbranded Drug Charge

Michael Bischoff Indictment

On April 25, 2023, Glaxon Founder and CEO Michael Bischoff was indicted on a misbranded drug charge stemming from activities of his company, G.B. Nutrition,[1] and on August 21, 2023, Bischoff pleaded guilty.[2]

This news has come as a surprise to us and, we expect, to nearly everyone in the dietary supplement space. Even […]
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Creatine Gummy FAIL: 46% Fail NOW Foods Testing

NOW Foods Creatine Gummy Testing

NOW Foods has published a new round of third-party lab testing, finding that only 46% of creatine gummies tested passed lab tests for creatine.[1]

While the claim that the supplement industry is “unregulated” is certainly misleading – after all, the laws on the books regarding manufacturing quality are clear, concise, and enforced – the state […]
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Animal Brings the CAGE Back: Jason Budsock & Rudy Checo | Episode #128

Animal Cage at the 2024 Arnold on the PricePlow Podcast

Every year, the who’s who in the supplement industry make the pilgrimage to the famous Arnold Expo. It’s a hectic, buzzing environment that showcases all the industry has to offer for the year, and brands use it as an opportunity to commingle with industry leaders, athletes, and consumers.

The Cage is Back, Baby!

One element […]
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Karma ENERGY WATER Featuring Cognizin® Citicoline: Try Some at Expo West 2024!

Karma Energy Water

Get ready to revitalize your mind and body with Karma Energy Water, the latest innovation from Karma Water that’s set to make waves at the 2024 Natural Products Expo West in Anaheim, CA from March 13-16, 2024. Kyowa Hakko USA will be sampling this cutting-edge beverage drink at the event, which features their industry-leading […]
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Oral TRT Breakthrough! Dr. Cam Sepah Boosts Maximus Testosterone Protocol | Episode #127

Dr. Cameron Sepah of Maximus on PricePlow Episode #127: The Maximus Testosterone Protocol Upgraded

This is the second of two new episodes with Dr. Cameron Sepah, founder and CEO of Maximus, and this is the one that everyone’s going to get excited about.

Previously, we talked about the Maximus Blood Flow Protocol in Episode #124, but for Episode #127, we’re happy to announce a major update […]
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PeptiPump: A Lentil Protein Hydrolysate Containing Bioactive Peptides

What is PeptiPump?

After many consumers (including ourselves) have asked for information on Nuritas’ new PeptiPump™ ingredient in the new 2024 Generation of C4 Pre-Workouts, we finally have an answer!

Below is a text written from Nutrabolt’s development team. We’ll eventually update this article to use our own writing and science, but wanted to publish this as soon […]
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InnovaPharm NovaBurn 2.0: Fat Burner with Brilliant Stim and Stim-Free Options

InnovaPharm NovaBurn 2.0

After a move to Florida for sunnier skies, InnovaPharm — the brand that promises No Hype, Just Results — is back in action, and they’re updating their fat burner, now named NovaBurn 2.0.

InnovaPharm may not want to hype it, but we sure do. That’s because it has stim and stim-free options, but they’ve […]
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