Memory (Tag Archives)
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Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
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PLT Health's Second Zynamite S Study Confirms Fast-Acting Cognitive Benefits
In the supplement industry, having a single clinical study backing an ingredient is good. But having two separate clinical studies completed in the same year? That's validation.
PLT Health Solutions and their innovation partner Nektium Pharma recently announced results from their second clinical trial on Zynamite S,[1] a water-soluble mango leaf extract standardized […]
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Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away
The ready-to-drink coffee market hit $33 billion in 2022 and is projected to reach $53.5 billion by 2032. Walk into any convenience store and you'll find dozens of options: Starbucks Frappuccinos, bottled lattes, cold brew cans, and energy coffee hybrids. Most follow the same playbook: brewed coffee, milk or cream, sweeteners, and maybe some B […]
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PLT Health Solutions SupplySide Global 2025 Recap: New Zynamite S Data, CREATEA Collab, and the Future of Performance Beverages
PLT Health Solutions arrived at SupplySide Global 2025 with elevated status and new science to back it up. As the show's official performance beverage sponsor, PLT used the platform to unveil clinical data positioning Zynamite S as a game-changer for the functional beverage category.
The October Las Vegas event showcased three interconnected elements of […]
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Chromatography Doesn't Lie: Nootropics Depot Reveals Industry-Wide Ecklonia Cava Quality Crisis
When it comes to herbs, the supplement industry has a bit of a credibility problem. Claims of "standardized extracts" and "premium quality" appear on countless labels, yet few companies back these promises with actual testing data. When Nootropics Depot developed their Ecklonia cava supplement after a six-year development journey, they didn't just create a superior […]
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Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution
When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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Visit NNB Nutrition at Booth #5154: Experience the Future of Functional Ingredients at SupplySide Global
SupplySide Global 2025 approaches, and NNB Nutrition returns to Las Vegas with their most ambitious booth showcase yet at Booth #5154. Following last year's success with XPO NRG, NNB brings an arsenal of innovations demonstrating why they've become the gold standard for novel functional ingredients.
The big draw this year is OnSwitch, a […]
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Saffron's Secret Weapon: How Safranal Drives Stress Resilience and Aromatic Therapy Benefits
While most saffron supplements trumpet their crocin content as the primary marker of quality, it it turns out that they're missing half the equation.
Does Your Saffron Supplement Include Safranals, and Why Does it Matter?Safranal, the volatile aromatic compound that gives saffron its distinctive fragrance, drives unique stress-modulating effects that crocins alone […]
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Bucked Up Black Ant: Strength You Can Feel with the Power of ANTS
What if we told you that people have been eating ants for 3,000 years to get stronger? And what if we told you that Bucked Up just broke their own cardinal rule by creating their first-ever creatine pre-workout... one that contains actual black ant extract instead of deer antler velvet?!
Bucked Up Black Ant:[…]Continue Reading →
Formulator's Corner #20: Menopause Brain Fog Formula - Memo-Q Meets Functional Chocolate
In today's installment of our Formulator's Corner Series, we create a hypothetical functional chocolate supplement specifically designed for women navigating menopause-related cognitive challenges. Will a forward-thinking brand bring this science-backed indulgence to market?
The Silent Struggle: When Brain Fog Clouds the Best YearsMenopause is a universal transition, yet its cognitive effects remain underrecognized and […]
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