Malic Acid (Tag Archives)
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MuscleTech EFF'N Energy: Effervescent Energy + Focus Technology
After teasing the category on Episode #177 of the PricePlow Podcast at GNC's Global Conference, MuscleTech has launched EFF'N Energy as the stimulant-driven centerpiece of their new effervescent line. Alongside EFF'N Hydrate and EFF'N Cut, this fizzy sachet delivers 225mg caffeine, 200mg GeniusPure® Alpha-GPC, 500mg N-Acetyl-L-Tyrosine, 2g taurine, and 10mg yohimbe extract in […]
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MuscleTech EFF'N Hydrate: Effervescent Hydration Technology with Senactiv
After an early summer tease on the PricePlow Podcast, MuscleTech has launched EFF'N Hydrate, bringing effervescent bead technology to sports nutrition hydration in a format that transforms the supplement experience. This is the hydration entry in MuscleTech's new EFF'N line, which includes EFF'N Energy and EFF'N Cut, all built around quick-dissolve […]
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Core Culture Clean Pre: MegaNatural Energy, Focus, and Pump Without the Junk
The pre-workout category has exploded with options, but finding one that delivers performance without artificial ingredients remains a challenge. Core Culture's Clean Pre changes that equation with a formula built on premium, science-backed ingredients -- no artificial colors, flavors, or sweeteners.
Making its debut at SupplySide Global 2025 (Booth #4855), Clean Pre showcases what's […]
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VC-H1 Botanic Collagen Peptides Made from Hibiscus: Where Beauty Blooms
The collagen supplement market faces a fundamental contradiction: consumers spend billions annually on a protein that isn't nutritionally complete, raises ethical and sustainability concerns, and requires massive doses to show modest benefits. Animal-derived collagen contains minimal essential amino acids and lacks tryptophan entirely, and typically demands 5-15 grams daily to deliver results.[1] Meanwhile, most "vegan […]
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Formulator's Corner #16: The MalTor Mito-Recovery Pre-Workout That Needs to Exist
Most pre-workout supplements force you to choose: immediate performance or long-term recovery. Traditional formulas excel at delivering energy and pumps for your current session, but they ignore what happens afterward: the muscle damage, inflammation, and delayed recovery that can derail your training consistency.
This creates a fundamental problem in supplement design. The very products meant […]
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Beyond Taurine: MalTor with Ed Dosz of NutriScience Innovations | Episode #166
In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep […]
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MalTor™: The Performance-Enhancing Taurine-Malic Acid Complex for Mitochondrial Recovery
In the competitive world of sports supplements, effective combinations of proven ingredients present new opportunities and benefits. MalTor™ represents such a development: this patent-pending complex brings together taurine and L-malic acid in a formulation designed to maximize their complementary benefits.
Developed by NutriScience Innovations, this breakthrough ingredient combines two well-researched compounds that athletes and […]
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Modere Magnesium Blend: Three Forms of Magnesium for Enhanced Recovery and Mood
Following Modere's groundbreaking success with Curb in late 2024, the company continues to innovate in 2025 with the new Modere Magnesium Blend, a comprehensive mineral supplement that takes a sophisticated approach to magnesium supplementation.
Modere Magnesium: Three Bioavailable Forms of Magnesium and MoreThis isn't your ordinary magnesium - it combines three highly-bioavailable forms […]
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NNB Nutrition FlowTech: Non-Clumping Ingredient Technology
HydroPrime and GeniusPure were just the start - NNB Nutrition now has an entire series of ingredients named FlowTech™ that maintain stability with significantly less clumping over time. This includes citrulline, beta-alanine, L-carnitine, and more.
If you've been around supplements for a while, you no doubt know about glycerol, an osmolyte that improves athletic […]
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Update Energy Drink: Focus-Fueled Cans Featuring enfinity Paraxanthine
Does the market really need another energy drink? Before late 2022, we would have said no... until we learned about enfinity paraxanthine, introduced to the world in Episode #072 of the PricePlow Podcast. Shortly after its introduction, the naturally-sweetened UPDATE energy drink formula was released containing the novel caffeine replacement ingredient.
This is a […]
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