Coffee (Tag Archives)
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Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away
The ready-to-drink coffee market hit $33 billion in 2022 and is projected to reach $53.5 billion by 2032. Walk into any convenience store and you'll find dozens of options: Starbucks Frappuccinos, bottled lattes, cold brew cans, and energy coffee hybrids. Most follow the same playbook: brewed coffee, milk or cream, sweeteners, and maybe some B […]
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Ajinomoto Launches Solein®-Powered Dairy-Free Coffee in Singapore Under Atlr.72™ Brand
Japanese food giant continues expanding product portfolio with air-based protein from Solar Foods
Ajinomoto, the Japanese food manufacturing giant, has launched GRe:en Drop Coffee, a dairy-free iced latte featuring Solein® protein from Finnish company Solar Foods. The new beverage marks Ajinomoto's continued expansion of its sustainable food brand Atlr.72™ and represents the […]
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Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution
When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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Brew Shockalaka - The Zero Sugar Nootropic Coffee Revolution | Episode #182
On Episode #182 of the PricePlow Podcast, Mike and Ben welcome back Max Fairchild alongside industry legend Chuck Letchman and marketing strategist Dan Pierce to explore the launch of Brew Shockalaka, a revolutionary zero-sugar coffee beverage that's redefining what functional drinks can be. This isn't your typical RTD coffee or energy drink - […]
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Brew Shockalaka: Zero Sugar Nootropic Coffee Beverage That Makes $7 Lattes Obsolete
When PricePlow's long-time friend Max Fairchild reached out about his new venture, we knew something special was brewing. Max, who first appeared on PricePlow's YouTube channel back in February 2018, has partnered with industry legend Chuck Letchman to create what might be the most disruptive entry in the RTD coffee alternative space we've seen: […]
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AN Performance PRE: Applied Nutrition's Elite Pre-Workout Formula Arrives
The product we've all been waiting for is here!
Applied Nutrition USA (AN USA) continues its ambitious expansion into the American market with the launch of AN Performance PRE, a comprehensively-dosed pre-workout supplement that's poised to make waves in the premium performance category. This meticulously formulated pre-workout supplement joins the growing AN Performance Series[…]
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Aura Scientific: Novel Ingredient Developer Introduces 4 New Ingredients
Every few years, a new company comes around and turns the dietary supplement industry on its head. Sometimes it's a brand like GHOST (2016), a novel ingredient developer like NNB Nutrition (2019), or an athlete partnership like Chris Bumstead at Raw Nutrition (2021).
PricePlow was on the ground floor covering the above three, and we're […]
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GNC AMP Tri-Phase Multi-Action Pre-Workout: 200mg Caffeine with Powerful Pump Blend
Supplement powerhouse GNC needs no introduction, but if you haven't been paying attention, you've probably missed how the retailer has changed in recent years.
The new GNC is committed to moving way beyond the basics. Seemingly every new release these days is packed with cutting-edge designer ingredients that are taking the industry to new, unprecedented […]
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Musclesport Lean Whey Fall Lineup: Pumpkin Spice, Caramel Macchiato, and Cafe Almond Mocha Bliss
We've begun to think the people over at MuscleSport are tireless machines with the amount of new stuff that's been coming out of their camp lately. The new Creatine + Hydration product is great, the latest Musclesport Lean Whey flavors have been fantastic, and you can't go wrong with their Collagen or BCAAs.
With the […]
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Formulator's Corner #03: A Health-Enhanced COFFEE
Over the past few decades, it's been impossible not to notice the growing surge of coffee drinking in the West. Coffee beans are practically a currency in some parts of the world, with a global market worth nearly half a trillion dollars![1,2] Roughly 75% of American adults drink coffee, and about half report daily[…]
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