Ashwagandha (Tag Archives)
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Alpha Lion Flips The Switch: SuperHuman Pre-Workouts Go All Red
Alpha Lion built its reputation on SuperHuman, the pre-workout family that put the brand on the map. Now the entire lineup is getting a head-to-toe rebuild, and the brand is leaning hard into a new idea: the switch.
On Alpha Lion's original black-label lineup, the products were about building capability. The new red […] Continue Reading →
Procter & Gamble to Acquire Thorne for $3.8 Billion: Will the Science Survive the Shareholders?
Thorne is being acquired by Procter & Gamble in a deal reportedly worth $3.8 billion, and it's a massive signal of how seriously P&G takes the supplement category.[1] We've only written about Thorne once before, in our look at the Thorne ashwagandha with Shoden launch, but the brand needs little introduction: a vertically integrated, practitioner-trusted […] Continue Reading →
Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine | Episode #227
Episode #227 of the PricePlow Podcast takes us back to the NNB Nutrition booth at IFT First 2026 in Chicago, where Shawn Wells sat down with Mike and Ben for the first of two conversations recorded on-site. This one skips the usual business updates (that's what part two, with Dustin Elliott and Jake Mulder, […] Continue Reading →
Cyclone Pods Focus Pouches: 50mg Guarana Caffeine + Five Adaptogens in a Nicotine-Free Pouch
Cyclone Pods is one of the original and most-established nicotine-free brands, and they're entering the caffeine pouch category with an emphasis on the nootropic angle. Based in Santa Monica, California, the company launched Cyclone Pods Focus Pouches as a nicotine-free, tobacco-free oral pouch combining 50mg of guarana-sourced caffeine with a five-ingredient adaptogen and functional mushroom […] Continue Reading →
Core Nutritionals BURN: Thermogenic Fat Burning Powder with Punch
Fat loss supplements often collapse to a single premise: "stimulants drive thermogenesis, so more stimulants means more fat loss". Not so fast, and not always so smart! The Core Nutritionals BURN fat burning drink mix does have 200mg caffeine per serving, but also uses trademarked and patented ingredients to address every major metabolic pathway involved […] Continue Reading →
MOSH High Protein Bar at Target: 20g Protein, Creatine, and 125mg Cognizin® Citicoline
MOSH, the brain-health snack brand co-founded by Maria Shriver and Patrick Schwarzenegger, just launched its new High Protein Bar line at more than 2,000 Target stores nationwide! Three flavors are available: Peanut Butter Cup, Chocolate Sea Salt, and Oatmeal Chocolate Chip. After years of building the brand around the idea that food […] Continue Reading →
Blake Ebersole: The Ashwagandha Standards Alliance and India's Leaf Advisory | Episode #218
The supplement industry is pushing back. In May 2026, a group of long-tenured ashwagandha producers and regulatory experts launched the Ashwagandha Standards Alliance (ASA), a new coalition dedicated to countering misinformation about ashwagandha leaf safety, defending GMP standards, and responding to what many in the industry see as scientifically unsupported regulatory actions: India's April 2026 […] Continue Reading →
Apollon Nutrition From Dusk Till Dawn: Monstrous Deep Sleep and Recovery Formula
The tagline says it plainly: Train Like a Hooligan, Sleep Like a Baby.
Apollon Nutrition's From Dusk Till Dawn is the brand's fully disclosed, multi-pathway sleep and recovery formula, targeting everything from stress relief and nervous system calm to sleep onset, sleep depth, and overnight physical repair. If you've heard our podcast with Robik Samborsky, […] Continue Reading →
Bucked Up Flow: Next-Generation Nitric Oxide Capsules with Shoden® and N.O.V8™
Bucked Up has built a serious reputation in the pre-workout space, but a dedicated pump pill has been a gap in their lineup. This category is an option for athletes who want to stack stimulant-free circulation support on top of their existing pre-workout, or just want something clean to take on off days to support […] Continue Reading →
India's Ashwagandha Leaf Advisory: What FSSAI Actually Said and Why the Industry Is Pushing Back
Two documents, issued one day apart by two different Indian government agencies, have touched off a global debate about what ashwagandha is, which part of the plant belongs in your supplement, and whether the trade press' characterization of a regulatory action reflects what those documents actually say.
India controls the overwhelming majority of the world's […] Continue Reading →
