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Primeval Labs EAA Max: The OG EAA Supplement Gets a Slick New Look in 2023
The OG EAA supplement has been updated with a fresh look in 2023!
For years, BCAA supplements dominated the "intra workout" category in the sports nutrition space. It took a long time, but eventually, full-spectrum essential amino acid (EAA) supplements took over the industry. Backed by far better research, most of us knew that more […]
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Ryan Bucki: Fit Butters is Crushing the Nut Butter Competition | Episode #094
https://blog.priceplow.com/podcast/ryan-bucki-fit-butters-094
Ryan Bucki, founder of Fit Butters and Fitness Informant, jumps on PricePlow to talk Fit Butters explosive growth, and what will happen to FI next.
Many of our followers are also longtime followers of Ryan's, who, as a performing wrestler, serves as an incredible "Hype Man" in the sports nutrition industry. With his popular […]
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Animal Cuts: Comprehensive Shredding Powerhouse Updated in 2023
For decades, the sport of bodybuilding and Universal Nutrition have been joined at the hip. Since the brand's launch in 1983, the company's ethos of building a community that preaches hard work, commitment, maximizing potential, and, of course, strength, has touched thousands of gym-savvy individuals. Through the years, Universal has expanded into the […]
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Shawn Baier: HMB - Everything You Need to Know | Episode #093
https://blog.priceplow.com/podcast/shawn-baier-hmb-093
We've lately seen a lot of buzz about β-hydroxy β-methylbutyrate, otherwise known as HMB. After diving deep into the ingredient -- which has been with us since the 1980s but wasn't fully understood or marketed correctly in those early decades -- we're glad to see it making a comeback with supplement formulators […]
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HMB (β-hydroxy β-methylbutyrate): Performance-Driven Muscle Supplement
Anyone who's been in the supplement game for a while has no doubt heard of, and probably taken, branched-chain amino acids (BCAAs).
BCAA supplementation is famously anti-catabolic, helping prevent the undue breakdown of muscle tissue during exercise. This is why, during the 2010s, many intermittent fasting OGs like Martin Berkhan of Leangains recommended training […]
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Primeval Labs WHEY Relaunches in Six Savory Flavors
Hot off the heels of a new branding and labeling direction, Primeval Labs is stepping into a newer, sleeker posture and has set itself on the warpath.
Primeval is set to release a blitzkrieg of new offerings – from formulas to delivery mechanisms to flavors (see them all on our Primeval Labs news page). They're […]
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Core HYDRATE Now in Arctic Cherry & Strawberry Margarita
The adults in the room: It's hard to believe that CORE Nutritionals has been around since 2005, a whopping 18 years ago. In this industry, that would make the brand an ancient player, but Doug Miller has definitely kept the ship looking young and energetic. This formula is one reason why - and today we […]
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Soul Performance Nutrition Aura Endorphin Flow: Optimized Nitric Oxide AND Hydration
Soul Performance Nutrition is the brainchild of Matthew Karich, a regular contributor to the PricePlow Discord and a guest on Episode #068 of the PricePlow Podcast.
We regard Soul Performance as having one of the most methodical formulation philosophies in the industry. Regular readers of the blog will know why, since we've covered their […]
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Spencer Lynn Runs a 100 Mile Ultra Marathon with KOS | Episode #092
https://blog.priceplow.com/podcast/spencer-lynn-092
In mid-April of 2023, we hosted Spencer Lynn, the northeast regional manager at KOS, a popular supplement company in the natural foods community. In this episode, we discuss:
Spencer's transition from the military to working in the dietary supplement industry The state of nutrition in MREs given to the military when deployed[…]Continue Reading →
Clear Muscle.. Clarified. MuscleTech's HMB Free Acid Muscle Supplement
MuscleTech has been releasing a lot of products with unusual ingredients lately. Last year, in MuscleTech EuphoriQ: The Smart Pre-Workout with enfinity Paraxanthine, we covered their pioneering use of paraxanthine, a caffeine metabolite that's a kind of new-and-improved energy source as an alternative to caffeine.
As scientists continue to identify metabolites that drive […]
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