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GHOST WHEY Chocolate Nutter Butter with Cookie Inclusions!
It seems like just yesterday we were talking about the GHOST x BUBBLICIOUS collab for Ghost Lifestyle’s 7th birthday, with new flavors coming to Gamer, Legend All Out, and Energy. With no signs of slowing down, we already have another new collab launching today, June 12th, 2023:
Ghost is teaming up with their friends over […]
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Core Nutritionals Fury V2 Lemon Italian Ice to Beat the Heat
Core Nutritionals is by no means a new kid on the block. They’ve been around for a long time, at least in supplement industry terms. Over that time, they’ve established themselves as a brand that takes supplementation seriously.
You won’t find many gimmicks coming out of the Core lab. Instead, you get consistently excellent […]
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Ryan DeLuca: Exit Bodybuilding.com, Enter Black Box VR | Episode #099
https://blog.priceplow.com/podcast/ryan-deluca-bodybuilding-black-box-vr-099
On Memorial Day of 2023, we had a fantastic podcast with Ryan DeLuca, the original founder and 17-year CEO of Bodybuilding.com… and current founder and CEO of Black Box VR, a virtual reality physical fitness company that’s bringing an immersive, gamified workout experience to franchise gym locations.
Ryan DeLuca: Tech and[…]Continue Reading →
Morphogen Nutrition: SHROOMS, PARTY, and BLISS!
Morphogen Nutrition is one of the supplement industry’s heavy-hitters and rising stars. This is a company that runs a tight ship in both key aspects of supplement design and marketing – the Morphogen team has really turned product formulation into both a science and an art, and Morphogen’s product packaging and aesthetics are on point, […]
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Core Nutritionals HEART: All In One Cardio System Support
Every rep you lift, every step you walk or run, every foot of elevation you climb is powered by your heart – your heart’s ability to pump blood efficiently is what makes all athletic performance possible.
Heart health supplements are kind of a neglected product category. We don’t see new entries in this category very […]
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AstroFlav Magnesium: High Bioavailability for Better Results
AstroFlav made its name with its astronomically great product flavors – but they don’t just formulate flavored powders. In recent years, we’ve seen them dramatically expand their catalog of capsule products as well.
They’ve also developed a nuanced approach to capsule formulation, as exemplified by the new AstroFlav Multivitamin (boosted with shilajit and other mitochondrial-enhancers) […]
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NOW Sports R&R (Rest & Repair): MyHMB-Powered Recovery Sleep Aid
NOW Foods has been one of the biggest names in the nutritional supplement industry for decades. Although the company cut their teeth on impeccably-tested[1,2] single-ingredient supplements, in recent years we’ve seen NOW transition into designer, multi-ingredient formulas. This is especially true of NOW Sports, their sports nutrition brand.
Today we’re going to talk about […]
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Nate Frazier & Ken Huntly: Why GNC? Strategy in 2023 | Episode #098
https://blog.priceplow.com/podcast/nate-frazier-ken-huntly-gnc-2023-098
At the 2023 GNC Franchise Convention, Team PricePlow was a guest of Kaged’s, and Ben had a quick moment to talk with Nate Frazier (Chief Operating Officer) and Ken Huntly (VP of Sports Nutrition) to talk about GNC’s partnerships and strategies in 2023 and beyond.
This is a continuation of Episode #097 with Kaged’s […]
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Kaged at GNC in 2023: Aaron Heidebreicht & Darin Decker | Episode #097
https://blog.priceplow.com/podcast/kaged-gnc-aaron-heidebreicht-darin-decker-097
In May of 2023, Kaged brought Team PricePlow to GNC’s annual Franchise Convention in Las Vegas, NV. This is a closed show (as in not consumer facing) that provides an incredible opportunity for brands to showcase their latest product offerings and sales to GNC Franchisees.
At the show, Kaged — a brand with little […]
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Kaged Comes to H-E-B in Texas… with an Orangetheory Twist!
Active nutrition supplements continue to go mainstream — over the last decade, we’ve seen many sports nutrition brands spread their wings and earn distribution in regional grocery chains. We recently covered news in the Northeastern US, where Kaged Gained Distribution at Wegmans Grocery Stores. And now, they’re bringing that same strategy to Texas!
Kaged[…]Continue Reading →
