EAS Muscle Factor – New Ingredients… Same Old Trick

EAS

EAS Supplements have been around forever – how’s their new stuff though?

EAS has consistently been the “starter brand” for users entering the world of supplements – yet one many eventually graduate from once they want to find more intense products. They were the company back in the early 2000s, but were bought by Abbott Laboratories in 2005 for $320 million, and subsequently turned into a profitable gravy train that focuses on ready-to-drink shakes, protein powders, and bars, led by the Myoplex meal replacement family.

But that doesn’t mean they don’t put out new products anymore — and just because they’re not the “hot” thing doesn’t mean they don’t deserve any press. This is still a major company with a lot of fans, so let’s see what they’ve been up to!

EAS invest quite a bit into their marketing, but for the educated consumer, frequently leave you wanting more. The protein blend aimed for post-workout recovery, Muscle Factor, unfortunately contributes to this ongoing observation.

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The EAS Muscle Factor Ingredients

EAS Muscle Factor Ingredients

The EAS Muscle Factor Ingredients / Nutrition Facts Label

Muscle Factor is built on a simple 20g blend of Whey Protein Concentrate and Milk Protein Concentrate.

This blend also seems rather hefty to only carry 20g of protein. Anyone picking this up will have to inconvenience themselves by using two scoops for a 36g hunk of powder – a rather low 55.6% protein by weight.

The carbohydrates weigh in at 8g (2g sugar), while the fat is at 3.5g (1g saturated) per serving.

Perhaps the filler and fluff results in a better taste for this one – EAS is well-known because of the great taste of Myoplex – but 55.6% is still low these days.

Be advised that Muscle Factor’s first ingredient is whey concentrate, and the second ingredient is also milk protein. That means buyer beware for those with lactose intolerance or any milk product / casein allergies.

If you’re lactose intolerant, you’re better off with a pure whey protein isolate product, which you can discover on our Best Protein Powder buyer’s guide.

Considering value

This is PricePlow, so we’re often most interested in how the prices compare. At an introductory price of 5lbs for $45.99, you’re going to think this is a great deal at a first glance… but hold up!

The more important thing to note with this kind of protein is that “5lbs is not always 5lbs”.

A 5lb bag of protein typically yields 23g+ of protein per serving while matching the same total amount of servings, if not more (ie 100% Gold Standard Whey). Even BSN Syntha-6, a popular “dessert” protein, has a similar serving size yet provides a little more protein in each serving.

EAS Muscle Factor

Muscle Factor protein’s price initially seems good.. until you start doing some math

However, in Muscle Factor’s case, we get 63 servings, each with 20 grams of protein. That’s a total of 1260 grams of protein per tub – nearly 300g less than Optimum Nutrition’s, which can often be found for almost the same price using PricePlow.

When we’re looking for hot deals (such as on our popular supplement deals page), we currently look for about 40g of protein per dollar. For Muscle Factor to make that cut, 5lbs would need to go as cheap as $31.50. Now, we don’t expect to find that at retail prices, but our point is that this has a long way to go before being a considerable deal – despite what initially seemed like a good deal.

Note that we allow for higher prices in pure isolate based proteins, which are more refined and more expensive, but this is definitely not such a product.

So once again, 5lbs of “protein” is not always 5lbs of protein. We’ll await price drops, which you can sign up for below.

How to use Muscle Factor

If you don’t care about the carbs and fats, this can be used basically any time – your bigger goals should be towards getting enough protein in each and every day, not on individual protein timing.[1,2]

In addition to being marketed as a post-workout recovery protein, it is also suggested for use as a snack between meals. Milk protein contains the slower-digesting casein[3], which can speak to a delayed release as well, suggesting a nighttime serving option.

Muscle Factor Pre-Review Conclusion

It probably tastes great, but don’t be fooled by the price tag that shows 5 pounds for under  $50. It’s all about protein per dollar (anyone can find cheap carbs and fats), so we’re awaiting price drops.

The industry has moved on from EAS, and while they try to continue to milk those profits, this simply isn’t within our readers’ best interests.

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References

  1. Schoenfeld; B;The effect of protein timing on muscle strength and hypertrophy: a meta-analysis; Journal of the International Society of Sports Nutrition; 2013
  2. Aragon AA., Schoenfeld BJ.; “Nutrient timing revisited: is there a post-exercise anabolic window?;” Journal of the International Society of Sports Nutrition; January 2013
  3. Kinsella, J;Milk proteins: physicochemical and functional properties.; Crit Rev Food Sci Nutr; 1984
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