Supplement Ingredients on PricePlow
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Perfect Day is Coming for the Protein Market - Kyle Failla | Episode #230
Whey protein isolate keeps getting more expensive, and the reasons go deeper than most people realize. In Episode #230 of the PricePlow Podcast, Mike and Ben sit down with Kyle Failla, Head of Commercial at Perfect Day, to unpack why whey protein prices have climbed so far, and what the company's new […] Continue Reading →
Alpha Lion Flips The Switch: SuperHuman Pre-Workouts Go All Red
Alpha Lion built its reputation on SuperHuman, the pre-workout family that put the brand on the map. Now the entire lineup is getting a head-to-toe rebuild, and the brand is leaning hard into a new idea: the switch.
On Alpha Lion's original black-label lineup, the products were about building capability. The new red […] Continue Reading →
Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott | Episode #229
NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast, recorded live at IFT FIRST 2026 in Chicago.
It's the second of two conversations we recorded with NNB on-site. The first, Episode #227, dug into Shawn Wells' science-first philosophy. This one turns to the business […] Continue Reading →
On the Brightside Launches Zembrin®-Powered Non-Alcoholic Feel-Good Soda
On the Brightside just planted a flag in the fastest-growing corner of the beverage aisle: the non-alcoholic, functional "feel-good" drink.
Its debut lineup, featuring Guava Glow and Strawberry Sunshine flavors, is a zero-sugar, zero-calorie sparkling soda built around one active ingredient, Zembrin®, the standardized kanna (Sceletium tortuosum) extract from PLT Health […] Continue Reading →
Procter & Gamble to Acquire Thorne for $3.8 Billion: Will the Science Survive the Shareholders?
Thorne is being acquired by Procter & Gamble in a deal reportedly worth $3.8 billion, and it's a massive signal of how seriously P&G takes the supplement category.[1] We've only written about Thorne once before, in our look at the Thorne ashwagandha with Shoden launch, but the brand needs little introduction: a vertically integrated, practitioner-trusted […] Continue Reading →
SuperHuman Goes All Red: Darin Decker Reveals Alpha Lion's New Pre-Workouts | Episode #228
Darin Decker returns to the PricePlow Podcast for Episode #228, his fifth appearance on the show and his first since becoming VP of Sales at Alpha Lion. He joins Mike and Ben for a full walkthrough of the biggest SuperHuman relaunch in years: five reformulated pre-workouts, a rebrand from black to red, and the […] Continue Reading →
Doing Double Duty: How Animal M-Stak's PEAK ATP® Powers Strength AND Protein Uptake
Animal M-Stak has been the brand's go-to non-hormonal pick for a long time, and the 2026 rebuild gave it a real reason to earn that reputation again. We covered the full M-Stak formula overhaul in detail already, from the mushroom blend to the ecdysteroid complex up front.
M-Stak occupies a specific lane in Animal's pill […] Continue Reading →
Senactiv's Rg1 Boosts Muscle Mitochondria by 173% in Postmenopausal Women: New 2026 Study
Most of Senactiv's research story has been performed on young, trained men in their twenties. Cycling tests, squat sessions, and muscle biopsies from twenty-somethings pushing themselves in a lab: that's where the ginsenoside Rg1 in Senactiv® built its senolytic reputation over the past decade.
A new trial changes who's in the room.
Senactiv Supports Postmenopausal[…] Continue Reading →Creatine and Sleep Deprivation: With a Single High Dose, Nutristat Quality Matters
Everyone's had one of those nights: three hours of sleep before an early flight, a newborn who won't settle, a deadline that eats into your bedtime. Morning shows up anyway, and your brain has to function through it.
Trending new research on creatine and sleep deprivation offers an unexpected angle on that problem. A 2024 […] Continue Reading →
VasoDrive-AP®: The Original Peptide Pre-Workout Pump Ingredient
Most stimulant-free pump ingredients work through a single pathway: nitric oxide production. Citrulline, arginine, and nitrates all lean on it.
VasoDrive-AP® doesn't.
It's a peptide (specifically a pair of milk-derived tripeptides) with a cardiovascular research base stretching back three decades, long before "peptide" became shorthand for innovation in sports nutrition. Now, with the […] Continue Reading →
