Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Glaxon Tranquility: Rest, Relax, Recover
The last time Glaxon was featured on the PricePlow Blog, we covered Plasm Surge V2, its revamped, stimulant-free pump product that had all of the "Goons" talking! Shortly after, the company dropped another innovative product called Astrolyte, a jam-packed electrolyte formula with added gut-health promoting prebiotics.
Glaxon launched at the end of 2019 […]
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Axe & Sledge Farm Fed Glazed Donut: A Sweet Escape
A few months ago we covered Axe & Sledge Farm Fed on the PricePlow Blog and did a complete breakdown of the macronutrients, ingredients, and flavors while also providing some background on how Farm Fed was created. It turns out that Seth Feroce, co-founder of Axe & Sledge Supplements, has a difficult time […]
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Alpha Prime Supps EAA+Hydro: Get Serious About Your Recovery
To perform optimally and progress in any sport, you must adequately recover from training sessions. Besides eating well, getting enough sleep and rest, there are several supplements that can help boost recovery. These products are designed so you can get back in the gym sooner to attack another training session.
In this article, we'll focus […]
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Revive MD Palmitoylethanolamide: A Natural Pain Reliever
It's been a couple of months since Revive MD launched a new supplement, however it turns out the company was more focused on becoming Banned Substances Control Group (BSCG) certified. In case you're unfamiliar with BSCG certification, the process takes a lot of time, effort, and resources. But co-founders, Matt Jansen and Dr. Domenic Iacovone […]
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RAW Nutrition EAA: A Refreshing Way to Kick Start Recovery
RAW Nutrition is quickly gaining momentum in the sports nutrition industry and for a good reason. Co-founders, Matt Jansen and Domenic Iacovone, have done an incredible job formulating top-tier supplements that help optimize performance, recovery, and achieve fitness goals. Not to mention, all of RAW Nutrition's supplements are certified drug free by the Banned Substance […]
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Alpha Prime Supps Whey Blend vs ISO Protein: Which is For You?
Our coverage of Alpha Prime Supps's new product line continues with Whey Blend and ISO Protein. Today we discuss the differences and similarities of these two popular protein supplements:
The Benefits of Protein PowderProtein is one of the three macronutrients the body needs to survive. For active individuals, consuming approximately 1 gram of […]
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Glaxon Specimen V2 (Discontinued, Get it While You Can)
Glaxon entered the supplement industry in November 2019. Despite just one year of incredible success, the "Goons" decided to do a complete rebrand — or what […]
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Axe & Sledge Hydraulic Deadlifts & Gummy Bears Delivers Sweet Pumps!
Black Friday is quickly approaching and Axe & Sledge just announced they're releasing a new flavor of their best-selling product, Hydraulic — Deadlifts & Gummy Bears!
A few months ago Axe & Sledge launched the Deadlifts & Gummy Bears stack, which included Seventh Gear (a high-stimulant pre-workout) and The Grind (an essential amino acid and […]
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