Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Axe & Sledge MANPOWER: Turn Back the Clock!
As of writing this article, the PricePlow Blog has covered almost every Axe & Sledge product.
One supplement we haven’t covered yet is MANPOWER, Axe & Sledge’s natural testosterone booster.
Axe & Sedge MANPOWER: Boost Testosterone NaturallyAxe & Sledge was founded in 2018 by Patrick Williams, Seth Feroce, Bobby Dautrich, and Mike Rhoten.[…]
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PEScience Select Vegan Protein Amazing Mint Chocolate!
At the end of October, PEScience brought back a limited supply of their seasonal favorite, Peppermint Bark Select Protein. Select Protein is PEScience’s dairy-based protein powder that uses a blend of whey protein concentrate and milk protein isolate. So it’s not vegan-friendly and it does contain a small amount of lactose. For anyone who […]
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NutraBio Clear Whey Isolate: Light, Refreshing, and Fruity!
When NutraBio entered the sports nutrition industry back in 1996, the first product they launched was 100% Whey Protein Isolate. Mark Glazier, the company’s CEO and founder, set out on a mission to create filler and excipient-free high-quality supplements with fully disclosed labels and formulated with premium ingredients at efficacious dosages. Fast forward to 2020, […]
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PEScience Peppermint Bark Select Protein Returns for a Limited Time!
It’s the end of October, but PEScience is already gearing up for winter with the return of their limited edition Peppermint Bark Select Protein. In case you’re not familiar with PEScience’s protein powder lineup, here’s what you need to know.
PEScience has three protein powders:
Select Protein: their flagship protein powder features a whey/casein[…]Continue Reading →
Axe & Sledge Hydraulic Swamp Beast Delivers Frightening Pumps!
Halloween is right around the corner and the Axe & Sledge Demo Crew has a special treat for all of the hard-working M’fers out there! A few months ago, we covered one of Axe & Sledge’s best selling products — Hydraulic — their stimulant-free pre-workout that delivers insane pumps and locked-in focus. Hydraulic comes in […]
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Nutravigilance: Ensuring Safe Supplements for Everyone!
So your YouTube fitness channel has swollen to 50,000 subscribers and it’s time to monetize that supportive following. Perhaps you recently inherited some money, and you’ve always had an entrepreneurial itch that’s as strong as your deadlift, or perhaps you just read the latest Gary Vaynerchuk book and think you see a new social media […]
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Granite Supplements Vaso Blast: The Mountain Dog’s Stim-Free Pre
A few months ago Granite Supplements, founded by IFBB Pro John “Mountain Dog” Meadows, made the switch to eco-friendly packaging. Now, every one of Granite’s products comes in “post-consumer recycled” resealable zip-lock bags, rather than large, wasteful plastic tubs.
Granite chose to do this for a few reasons:
It’s better for the environment Easier[…]Continue Reading →
TRUWILD Motion: A Pre-Workout That Fuels Your Outdoor Adventures
TRUWILD was founded in 2017 by two guys — Zac and Nathan — who found their passion for pursuing wild outdoor adventures and creating products that would fuel their everyday activities. The idea for TRUWILD came about when Zac and Nathan discovered that there were few high-quality supplements formulated specifically for the outdoor athlete.
After […]
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NutraBio Dandelion Root: Learn the Benefits of Dandelion Supplements
At the end of July, NutraBio launched its Wellness Line, a series of premium health supplements. Each supplement serves a specific purpose. For example, two of the flagship products in the line are Immune and Lungs.
Immune is a comprehensive immune system support supplement that’s formulated with high doses of key vitamins and minerals, along[…]Continue Reading →