Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Chris Waldrum: Catching Up with Inspired Nutraceuticals | Episode #046
Chris Waldrum, the well-known supplement formulation and branding expert behind Inspired Nutraceuticals, joins the PricePlow Podcast to catch up on what happened in 2019 and 2020, and what’s coming in 2021.
Chris focuses on his style, new partnerships, why he put the brakes on in 2020, and some transparent formulation decisions in some […]
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Unbound BYLD – A Muscle Builder That’s Unequaled
Looking for a non-hormonal muscle builder with actual science behind it? Supplement industry pioneer Mark Glazier’s new brand, Unbound, has just the answer: BYLD.
It’s made in his world-class NutraBio facility, but with Unbound and supplements like BYLD, you’ll get the next generation of ingredients. When it comes to muscle building supplements, that’s […]
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5% Nutrition’s All Day You May STARRY BURST Flavor – Only While Supplies Last
5% Nutrition has released a limited-edition flavor, Starry Burst, for their intra workout amino acid formula, All Day You May, and just in time for summer. With the limited edition container designed with the perched bald eagle and 2 United States of America flags draped to each side, and the flavor that screams […]
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The Evolution of Nutrition21’s Sports Nutrition Ingredients
Over the years, we’ve covered ingredients developed by Nutrition21, a leading developer and supplier of nutritional supplement ingredients. This article serves to differentiate Nutrition21’s sports nutrition ingredient profile, explaining their differences, use cases, and research studies.
Nutrition21 is an American company that creates novel, patented ingredients designed to improve and maximize human health and […]
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“Strawbana” Flavor of Advanced.GG Focus Hits the Gaming Industry
Advanced.GG — the Esports supplement brand made for gamers by gamers — is back with another flavor release for their Focus gaming supplement: “Strawbana” (Strawberry Banana), fronted by sponsored gamer Travel Danielle.
This comes hot off of a launch of Strawberry Lemonade and Kiwi Lime flavors, and at this point, Advanced has put […]
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Ghost’s Iced Tea Lemonade is Back: So Many Things to Celebrate
The calendar has changed to June and summer is fast approaching. The weather is getting warmer, and glasses […]
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5% Nutrition Shred Time: Time to MEGA-Dose That Fat Burn!
For several years, we’ve covered Rich Piana and his 5% Nutrition supplement brand, loving on their functional foods (Knock the Carb Out Bars and Cookies), dairy-free meal replacements (Real Carbs + Protein) and of course, the 5% pre workout supplement arsenal.
While the brand’s initial array of supplements had an energy-based nootropic named […]
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New NMN Study: Improved Muscle Insulin Sensitivity in Women
We recently covered a new dietary supplement ingredient known as NMN, short for Nicotinamide Mononucleotide. NMN is an oral precursor to NAD+, a critical component to cellular health and energy. A new study published in Science has shown that NMN improved muscle insulin sensitivity in overweight women.[1]
This publication begins to confirm in […]
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Raw Nutrition TEST: Boost More Than Just Testosterone!
Raw Nutrition is back at it, this time attacking testosterone – using a heavy-handed approach, attacking some unique pathways to get hormone levels on the rise.
Raw Nutrition Test uses a combination of ingredients to target multiple types of results. With Raw Test, we’re expecting the several effects:
Increased free and natural testosterone production[…]Continue Reading →