Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Spirulina, Wheatgrass, and Chlorella: The Big Three “Greens” in Animal Greens
The recent emphasis on immunity, metabolic health, and nutrient density has inspired the supplement industry to develop a new class of greens powders, a booming segment of plant-based “superfoods” to be added to a healthy diet. Every brand has their own way of approaching these green supplements, including various plant-based ingredients that […]
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VMI Sports White Heat: High Caffeine High Heat Fat Burner
VMI Sports has quietly been staking their claim on several parts of the supplement market – they’ve always been known for their high-stimulant K-XR pre workout, which uses a triple-stage caffeine threat that is not for the timid. But more recently, their Protolyte whey protein isolate powder (now with over half a dozen insanely underrated […]
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Core BLAZE: Appetite-Attacking Fat Burner
Core Nutritionals recently put some summer fun in their pre-workout stack with Core FURY, but this is what we’ve really been waiting for: the Core BLAZE fat burner.
Long ago, Doug Miller and his team told us that they had something unique in store, and they were right. If you’re tired of the same […]
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Revive MD Men’s Health: Not Your Traditional Testosterone Supplement
Revive MD has been one of the most promising and intelligent supplement brands to watch, given their incredibly well-formulated health-specific supplements. We’ve recently covered Revive MD’s BRAIN+ daily focus enhancer, their GI+ gut health supplement, and many more listed on our Revive MD news page.
But now it’s time to get back to the team’s […]
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Unbound UNLOAD Pre Workout: Prepare to Unload on the Weights
In May of 2021, a mysterious brand named Unbound got the supplement industry rumbling with excitement. Various stores and industry figures received a literal wrench in their mailbox, with a message that it’d be used in the near future. Sure enough, the recipients put that wrench to use a week later, using it to open […]
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Ghost Whey Lemon Butter Cake: Mama Guzman Approved
Legends who’ve been following Ghost Lifestyle since the beginning know the story behind Ghost Whey. Ghost was one of the first to have a fully-disclosed protein blend, and then created some industry-elevating collabs like Ghost Whey Chips Ahoy! and Ghost Whey Nutter Butter.
Now for the first time, they’re collaborating with an athlete[…]
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PEScience Select Protein Cookies & Cream Returns!
At long last, one of the great original flavors of PEScience Select Protein is back in stock – Cookies & Cream! Old is new again, as this is one of the original three flavors that was released in 2014, but went out of stock at nearly all stores for quite a while as […]
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Christian Guzman is Back: Ghost Legend CG V4 – No Tingles, No Alpha-Yo!
Now that the new Ghost Legend V2 is out and shredding sales records, it’s time for its Athlete Collab season to follow. And there’s no better way to do that than with Legendary […]
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