Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
NutraBio Classic Whey Pumpkin Pie (2021): So Good It’s Scary!
Fall is nearly upon us, which means the temperature is dropping, the leaves are falling, and the pumpkins are getting their final gains in before the harvest. To celebrate autumn’s arrival, NutraBio is re-releasing a limited-edition flavor of Classic Whey — Pumpkin Pie! If you’re a NutraBio protein connoisseur, then you already know how good […]
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Performax Labs HyperMax 3D Extreme Pre Workout is Out!
It’s here by September 10th of 2021, and it’s more extreme than ever. We’re talking about the next generation pre workout supplement from Performax Labs, HyperMax 3D.
Performax Labs Keeps it ExtremeThis comes with Performax Labs’ major rebranding and reformulation effort, where they’ve decided to keep their ultra-aggressive formulas. This should […]
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Core PRO Peanut Butter & Jelly Protein: It’s *Strawberry* PB&J
Keeping up with CORE Nutritionals has been a tough assignment this year — Doug Miller and his team are keeping the releases coming, and they’re keeping them fresh.
Hot off a Vanilla Toffee Gaintime Core PRO flavor and a Velositol-infused Cinnamon French Toast Core POST flavor, we have yet another release, and this one […]
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PEScience Immune-ST: High-Bioavailability Immunity Supplement in One Cap
Winter is coming, and if all indications are correct, this one might be a doozy. PEScience, the company we’ve long followed thanks to their Select Protein, recently released their psyllium husk based Regulate-GI, and now they’re entering the immunity niche just in time with Immune-ST.
Immune-ST: low-cost immunity add-on with[…]Continue Reading →
DracoBelle Nu: Skin Support Ingredient from Moldavian Dragonhead
The Moldavian Dragonhead plant is more formally known as Dracocephalum moldavica, and is a member of the mint family that has cardioprotective and anti-aging properties due to its antioxidant profile. However, it’s a difficult plant to properly isolate due to the plant genus’ wild diversity and limited supply.[2]
DracoBelle Nu is a branded ingredient […]
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Senactiv Reduces Perceived Exertion and Exercise Inflammation: New 2021 Study
Earlier this year, we wrote an article detailing NuLiv Science’s incredibly unique senolytic ingredient, Senactiv. In that article, subtitled Regenerate Senescent Cells and Perform Better,[1] we discussed the ingredient’s potent combination of Panax notoginseng and Rosa roxburghii, and highlighted its ability to work as a senolytic, making way for new cell growth […]
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Myprotein POWER RANGERS Clear Whey Isolate Grape Flavor Collab!
Go Go Power Rangers!
That’s right — after three incredible releases of Myprotein’s Clear Whey Isolate (4th of July Rocket Pop, Matt Morsia’s Strawberry Laces, and a collab with Mike and Ike candy), Myprotein may have the best one yet — a limited-edition Grape flavor collaboration with the Mighty Morphin Power […]
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A Blueberry Flavor Done Right: ALL DAY YOU MAY Blueberry Lemonade
Some flavors are just hard to nail, and Blueberry Lemonade is definitely one of them. Whether it’s too strong or too artificial, most blueberry-based flavor systems just aren’t palatable after a serving or two. However, we’ve finally found a brand that does blueberry right: 5% Nutrition!
All Day You May in Blueberry LemonadeWe […]
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