Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Myprotein Clear Whey Isolate BLOOD ORANGE is Back for Halloween
Updated 10/31/2021: Happy Halloween! Myprotein has brought this incredible flavor back as a limited edition exclusive, and has a major coupon while supplies last! It originally launched a year ago on November 5, 2020 – you can read more below:
Given the company’s name, it’s no surprise that Myprotein has a lot of protein products, […]
Continue Reading →
OxyMax: Performax Labs MAX Strength Fat Burner in ONE Capsule
Performax Labs has unveiled their latest edition of their insanely popular fat-burner, OxyMax, with an upgraded ingredient panel featuring a powerfully-dosed list of fantastic ingredients to help you get the most out of your diet. Throughout the 2021 Performax Labs branding updates, they’re staying true to their name with maximum strength supplements, exemplified by the […]
Continue Reading →
Primeval Labs EAA Sleep Gives You Anabolic Rest
Primeval Labs absolutely crushed the past year with a ton of well-dosed, effective supplements — headlined by their Ape Sh*t Untamed RTD, Ape Sh*t Cutz, and updated branding and logo. They’re re-energizing many of their popular supplements with new labels, and they look as good as they taste. This one is a great[…]
Continue Reading →
Glaxon Tranquility Honey Bourbon Flavor is Here to Put You Down
When Glaxon launched in late 2019, they opened several eyes, bringing an insane amount of innovation to a supplement industry that was getting a bit… stale. However, with this incredible sleep aid, they also closed a bunch of eyes.
We’re talking about Glaxon Tranquility, which is generally our first recommendation for a powerful sleep […]
Continue Reading →
Krik Angacian: CandyCan Makes Gummies Functional | PPP #054
On October 18th, 2021, we interviewed Krik Angacian, co-founder and CEO of CandyCan, about his new “functional candy” gummy snacks. Before founding CandyCan, Krik also co-founded Protes, a company that was well-known for its delicious protein chips.
We talked to Krik about how he transitioned from investment banking to the food industry, […]
Continue Reading →
5% Nutrition Knocks the Carb OUT with Updated Low-Carb Protein Bars
In early 2018, 5% Nutrition released a unique and groundbreaking low-carb, dairy-free protein bar named Knock the Carb Out, sometimes abbreviated as “KTCO”. To see if the bar really lived up to its name, we performed blood sugar and ketone testing before and after eating them. Long story short: not only do they taste […]
Continue Reading →
Core SOOTHE: Comprehensive Anti-Inflammatory Supplement
The CORE Nutritionals Lifeline Series has been launched, and two supplements in particular have gotten an incredible amount of attention. The first is Core GUT, a gut health supplement previously covered here, and the second is today’s feature, Core SOOTHE, a comprehensive inflammation management supplement with a powerful profile.
Core SOOTHE: From Joint[…]Continue Reading →
Glaxon Xerion Promotes Longevity and Blood Sugar Support
By now, most of us who are into health and fitness understand how important it is to keep glucose under control. If you routinely subject your body to huge blood glucose spikes, you will eventually damage your tissues through hyperglycemia.[1] Your pancreas will have to work overtime to bring those high blood sugar levels down, […]
Continue Reading →
How Citrulline and Arginine Work TOGETHER for an Animal Pump
There’s a lot to digest in Universal Nutrition’s Animal Pump line of pre workout supplements (including Animal Pump packs and the Animal Pump Pro powder), and Universal has come up with a couple of great formulas to suit different needs. However, if you compare those products’ ingredient labels, you’ll see one common denominator: a […]
Continue Reading →
NutraBio TUDCA: A Liver Supplement You MUST Get Lab Tests On
While nobody should ever accept mediocrity, there are certain times where trust and perfection are of absolute critical importance. One of those times is with liver health, especially in the bodybuilding community. On top of doctor-directed lab testing and care, dietary supplements can play a major role in hepatoprotection.
When it comes to […]
Continue Reading →
