Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
PEScience Sour Peach Candy Pre Workouts: KKFit Collab
From delicious proteins to stimulant-free leaning agents to enhanced creatine, PEScience offers a vast array of products designed to enhance your nutrition and athletic performance.
But let’s face it — everyone has different taste profiles — and that’s why PEScience offers an equally vast array of flavors. In fact, PEScience has one of the best […]
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Marc Lobliner Talks Outright Breakfast Bars | #053
On October 9th, 2021, we sat down with Marc Lobliner, Chief Marketing Officer of TigerFitness and CEO of MTS Nutrition. Most recently, Marc is the inventor of the Outright Bar and Outright Breakfast Bar, and Ben traveled to Tennessee to discuss the history of the product and the unique advantages of its […]
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Merica Labz SUPER SIZED: Whole Foods Mass Gainer That’s STUFFED
NEVER BIG ENOUGH.
Nothing says ‘Merica like Super Sized, so that’s exactly what the newly-renovated Merica Labz decided to name their monstrously dosed whole food weight gainer. They live by their mantra — “Never Big Enough” — in a big way in this release, showing the industry how you do weight gainers […]
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Meet CandyCan: Smart Supplement Snacking – Eat the Entire Bag!
Update: It seems that CandyCan is now discontinued. We’ve kept the content up on PricePlow for historical reasons.
Are you ready to start smart snacking? Because today we’d like to introduce you to CandyCan, a healthy candy alternative with a purpose.
Meet CandyCan and Get Ready to Eat CandyCanCandyCan are healthy gummy […]
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Performax Labs VasoMax: Inciting the 2021 PUMPDEMIC
In 2021, Performax Labs announced a rebrand, and hasn’t disappointed this far. While many brands weaken their formulas due to cost or “mainstreamization”, Performax Lbas decided to stay true to their brand, by keeping it aggressive.
They blew the doors down with an all new version of their stim-based pre workout, HyperMax Extreme, […]
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Core GUT: Prebiotic, Probiotic, and POSTbiotics from Core Nutritionals
On October 4, 2021, Core Nutritionals announced the Core Lifeline Series, a new lineup of health-minded supplements that attack individual issues and organ systems. The first product released was Core GUT, a comprehensive gut microbiome support supplement covered here today:
Core GUT: Support Your Gut with Pre-, Pro-, and Post-BioticsThis five-capsule beast […]
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Maxx Chewning’s Mango Margarita Ghost Legend Pre Workout (2021 Recap)
Note: The 2023 Maxx Chewning Collabs are out, and instead of mango margarita, they’re instead doing a GHOST x Sour Strips collab!
Great news for fans of Maxx Chewning, mango margaritas, and everyone in between: Maxx’s custom formula and flavor of the Ghost Legend pre workout is back for 2021, now in his fourth season […]
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Maxx Chewning Sour Pink Lemonade Ghost Legend (2021)
Note: The 2023 Maxx Chewning Collab arrived, but is GHOST x Sour Strips. Good news is that Sour Pink Lemonade Ghost Energy also recently came out, but without Maxx’s name on it.
Who is Maxx Chewning? He’s a YouTuber, fitness influencer, entrepreneur, powerlifter, Ghost Lifestyle sponsored athlete, and owns a goldendoodle named Dood.
When […]
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Get Ready to FSU: Inspired Nutra’s FSU Dyehard Stim-Free Pre is Here!
In fall of 2019, Chris Waldrum of Inspired Nutraceuticals introduced the world to a potent stimulant-free pre workout named FSU. It focused on nitrate-driven nitric oxide pumps, but also had a ton of hydration components involved that simply lit everyone up.
FSU blew the doors down, but Inspired knew they could do one better. […]
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CORE Nutritionals LIFELINE: Top-Tier Organ Health Supplements
Fans of CORE Nutritionals’ founder Doug Miller have long known that he’s a man who’s always put health in the forefront — for himself, for his customers, and for his family. In fact, as he explained to us in Episode #050 of the PricePlow Podcast, Core actually began with Core MRP because he couldn’t […]
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