Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Ergothioneine: The Immunity and Energy Protector
Many dietary supplement categories have grown in popularity over the past decade or so, antioxidants particularly stand out. These versatile compounds help rid the body of damaging oxidizing agents, and with a processed food supply that has put us in a record state of “energy toxicity”, antioxidants have become increasingly popular.
We’ve seen antioxidants used […]
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Revive MD Glutamine: Why Add to Your Gut Health Stack
A few months ago, we wrote an article announcing Revive MD GI+, a gut health supplement formulated by Dr. Domenic Iacovone and Matt Jansen at Revive MD that brought a few unique ingredients to the table. Most notably, it contained N-acetyl-glucosamine, which we explored for its ability to heal intestinal lining — as […]
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RAW Nutrition Intra-Workout: High-Performance Training Carbs
If you’re serious about achieving optimal performance in the gym and you’ve already perfected your nutrition, training, recovery, and sleep, then supplementation will take things to the next level. There are numerous supplements that can drastically improve your health and performance, such as pre-workouts, creatine, protein powders, essential amino acids, electrolytes, multivitamins, and fish oil[…]
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PEScience Regulate-GI: Psyllium Husk Fiber in Capsules
In June of 2018, the supplement industry pioneers PEScience released Symbiont-GI, a gut health supplement formulated to achieve symbiosis in your GI tract.
It was an incredible success, with many customers so excited that they emailed and DMd the @PEScience team with some very “TMI” messages. Those who’ve had gut problems understand, though. Improving […]
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Glaxon HYBRID: Two-Pronged Rocket Fuel for Training and Energy
Are you ready for some rocket fuel? Because with the new Glaxon Hybrid, that’s what you’ll be getting. The company behind some wickedly strong pre workout supplements (eg Specimen and Specimen G.F.Y) wants to kick your energy up yet another notch – and today they’re showing the world how it’s done.
Hybrid employs […]
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5% Nutriton’s ALL DAY YOU MAY: Rich Piana’s LEGENDARY Amino Supplement
Over six years ago, we published our original article on one of the industry’s most innovative amino acid supplements: Rich Piana’s ALL DAY YOU MAY. This well-rounded amino acid formula took an entirely new spin on the category in multiple ways:
First, “ADYM” embraced the gym culture phenomenon of filling a milk jug with […]
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Kaged Muscle Pro-Biotic: A Performance-Based Probiotic
When we think about probiotics, we too often only think about gut health and digestion. Those effects may be the primary benefits of probiotics, but athletes need to know that they’re not the only ones.
Kaged Muscle, a supplement company with a massive following in the sports nutrition space, has a new probiotic […]
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Performax Labs Pushes Powerful New Branding (2021)
For years, we’ve been following and covering Performax Labs supplements, always blown away by their powerful formulas that perfectly balance intensity without ever being overwhelming or distracting.
When you need a strong, well-formulated supplement that doesn’t waste time or money but provides some extra power to get you over the hump, Performax Labs is […]
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Inspired Nutra Greens: Built for Great Feels, Focus, and FLAVOR
When looking at hot trends, it’s always interesting to go back in time to when that trend began to see who was behind it all. When you do that in the sports supplement industry, you’ll often see some familiar faces time and time again.
One massive trend seen in the supplement industry since 2020 is […]
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The Glaxon Pre Workout Diet Stack: Get Ready to Fly
Since Glaxon’s launch in 2019, we’ve followed their movements closely — in a short amount of time, their fascinating formulations have become the envy of the industry. Every Glaxon supplement brings something new, unique, and powerful to the industry – each one standing on its own.
One thing we haven’t discussed much of, however, is […]
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