Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Pre-Kaged SPORT: A Pre-Workout Built for Athletes
We often refer to Kaged as the “athlete’s brand” because all of their products are Informed Sport certified, which means each one undergoes rigorous testing to ensure that it contains no banned substances.
In recent years, we’ve witnessed Kaged take huge steps to expand its product line – just take a look at […]
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AstroFlav GlucoDrive: Novel Glucose Disposal Agent for the New Year
AstroFlav is a company known for its astronomically great flavors. But in recent years, they’ve stepped up their capsule-based supplement game too, and, following a familiar industry arc, have branched out from traditional bodybuilding and sports nutrition supplements into health and wellness products.
And when it comes to long-term health, there’s perhaps nothing more […]
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Performix Supercharged Pump: Flavored Nitrosigine Nitric Oxide Capsules!
It’s been quite some time since we’ve heard from Performix, a brand that took GNC by storm in the 2010s with some popular (albeit expensive) pre-workout supplements and fat burners.
We spoke to them recently, and they’re back with a new attitude — to reclaim their throne in the capsule space. And they’re doing […]
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MuscleTech Creatine Chews Launched for a Sweet Citrus Burst
MuscleTech is one of the supplement industry’s innovator brands. It was MuscleTech, after all, that pioneered the use of paraxanthine – the “new and improved caffeine” – in their iQ Series of supplements that includes the EuphoriQ pre-workout and Burn iQ fat burner. Since then, plenty of other formulators have followed suit, and […]
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Update Energy Drink: Focus-Fueled Cans Featuring enfinity Paraxanthine
Does the market really need another energy drink? Before late 2022, we would have said no… until we learned about enfinity paraxanthine, introduced to the world in Episode #072 of the PricePlow Podcast. Shortly after its introduction, the naturally-sweetened UPDATE energy drink formula was released containing the novel caffeine replacement ingredient.
This is a […]
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CORE Nutritionals 12 Days of Crushmas Arrives for 2023
Merry Christmas PricePlow Nation!
Our friends at CORE Nutritionals are back at it with their annual 12 Days of Crushmas Holiday promotion, and they’ve kicked it off with an announcement on Instagram:
View this post on Instagram
They’ve released the following image, so we may be able to […]
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Doug Kalman: Diet and Nutrition for Fighters | Episode #120
Doug Kalman joins the PricePlow Podcast to talk about his experience co-founding the ISSN and how he helps professional fighters prepare their diets.
We run through everything from regulatory, Doug’s appearance on the UFC reality TV show, macro breakdown, hydration and electrolytes, nutrient timing, the ISSN’s position stands, and so much more — most of […]
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SNS Pepti-Plex and Core BOLIC: A Tale of Two PeptiStrong Supplements
It’s no secret that the PricePlow Blog is cranking out the research at breakneck speed, but even by our standards, our summer 2023 article PeptiStrong: Natural Anabolic Ingredient from Fava Beans is one of our clear favorites.
In case you missed it, PeptiStrong from Irish biotechnology firm Nuritas has a fascinating origin story: It’s a […]
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