Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Paraxanthine: Caffeine’s Major Metabolite for Laser-Targeted Energy
CAFFEINE.
A whopping 93% of American adults drink some sort of caffeinated beverage on a daily basis.[1]
So, we all pretty much love it, yet some of us hate it while loving it.
If you fall into the latter category, and have a tortured relationship with the western world’s drug of choice, read on, […]
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Animal Recovery & Restore Performance Chews: Great-Tasting Glutamine and More
This past summer, we wrote an article about using Animal Creatine Chews to kick-start glycogen reload. We concluded that article saying, “So it sounds like we’ll need some more Chews from Animal.”
Well our requests have been answered — not only did we get Animal Energy Chews (each individual one with 25 milligrams of […]
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Alpha Prime Top Burn Legacy Series: Nootropic Enhanced Weight Loss
When PricePlow first started covering Alpha Prime’s supplements in 2020, the first video we published was about Top Burn, a hard-hitting thermogenic fat burner that brings a ton of energy.
The original Top Burn is aggressive and hard-hitting, modeling itself after an “ECA Stack” that will make its users sweat while smashing 300 milligrams […]
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Kyowa Quality: Trusted Supplement Ingredients Made in the USA
“Made in the USA!”
When it comes to the dietary supplement industry, the above statement is quite the bold claim. After all, a product that’s bottled or “manufactured” in the USA is still not necessarily made in the USA.
That’s because, as many of us are well aware, most component parts (ingredients, tubs, lids, and […]
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What is PeptiStrong? Neil Foster on Nuritas’ Peptide Network | Episode #112
https://blog.priceplow.com/podcast/peptistrong-nuritas-neil-foster-112
One of the most interesting ingredients we’ve covered this year is PeptiStrong, a pro-anabolic natural peptide network extracted from fava beans. Although technically a protein, PeptiStrong is not a dietary protein supplement like whey or casein – it’s actually a signaling network, meaning it delivers instructions to your cells that ultimately […]
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GNC AMP Tri-Phase Multi-Action Pre-Workout: 200mg Caffeine with Powerful Pump Blend
Supplement powerhouse GNC needs no introduction, but if you haven’t been paying attention, you’ve probably missed how the retailer has changed in recent years.
The new GNC is committed to moving way beyond the basics. Seemingly every new release these days is packed with cutting-edge designer ingredients that are taking the industry to new, unprecedented […]
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Morphogen Nutrition COGNIGEN Nootropic: The Perfect Focus Add-On
It’s no secret that the team at Morphogen Nutrition has stepped their game up tremendously in the past couple of years. Morphogen is one of the industry’s rising stars, and that’s thanks largely to the visionary direction of founder and CEO Ben Hartman, who’s been a guest on The PricePlow Podcast not once but […]
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Cognizin® Citicoline: The Brain Choline
Enhancing cognitive traits like mood, focus, and reasoning is the reason many consumers take supplements. In this fast-paced, competitive world, your brain is your body’s prime real estate. Importantly, in our information economy, how well your brain functions and performs under stress can make or break your career.
That’s where choline comes in.
Choline is […]
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Jocko Fuel Formulator Brian Littlefield Announces Jocko Pre-Workout | Episode #111
https://blog.priceplow.com/podcast/brian-littlefield-jocko-fuel-111
On September 7, 2023, Team PricePlow traveled northeast to Maine, to visit the offices of Jocko Fuel and Origin USA. Jocko Fuel was born out of Origin, who manufactures jiu-jitsu gis, boots, and other apparel in the USA, using American materials.
After touring the facility, we sat down with Brian Littlefield, […]
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Core PUMP Fun Sweets Cotton Candy: Why the Switch to VasoDrive-AP
Back in July we wrote about a recent release from Doug Miller and his team at CORE Nutritionals, the CORE Nutritionals X Fun Sweets Cotton Candy Collab!
For those of you who need a reminder, Core PUMP, as its name suggests, is CORE’s pump-heavy stimulant-free pre-workout formula. It’s loaded with ingredients that trigger vasodilation and […]
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