Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
DMAA FDA Lawsuit Appeal Oral Arguments: Hi-Tech Gets Their Day in Court
In March of 2018, we were left with Hi-Tech Pharmaceuticals' appeal to the Eleventh Circuit court over their DMAA lawsuit against the FDA. Before we get into the update, a quick recap:
Hi-Tech appealed the ruling of district court judge Willis B. Hunt because he made his decision against them based upon information that neither[…]
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PEScience Delights Vegan Select Protein Fans with Cinnamon Delight
PEScience is known to make some of the best tasting proteins on the market. When the brand introduced their Select Protein Powder in 2014, it's done nothing but sell and review well, building a growing flavor profile over time. PES has even skyrocketed in international markets, but back home in the US, customers wanted even […]
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Mega Pre Goes BLACK! Primeval Labs Crushes it with Heavier Stim Pre Workout
Primeval Labs has released a much-improved look at its all-new and extremely exciting Mega Pre "upgrade". On August 22nd, 2018, one of the industry's fastest-growing brands released the new label for their upcoming Mega Pre Black. This new black label gives the product a darker vibe, which alludes to a powerful, stimulated enhancement.
What's[…]Continue Reading →
NutraBio BioCrew: An All-Inclusive Training and Learning Community
What are we really doing here?
Most sports nutrition consumers buy supplements not only to enhance their performance in the gym, but to enhance their physique outside of it too.
And over the years, countless brands have come and gone to cater to those consumers -- some with a fresh take on training and supplementation, […]
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Kaged Muscle Ferodrox: The HONEST Testosterone Booster
Kaged Muscle strikes AGAIN in 2018. After a quiet 2017, Kris Gethin and @KagedMuscleSupps have dropped absolute bombshell products like their Micropure Whey Isolate or even the natural-slanted Amino Synergy.
Now the star-studded brand fronted by Kris Gethin and anchored by powerhouse formulator Brian Rand are targeting the testosterone booster market with a new […]
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Mark Glazier is on Top of His Game and Brings NutraBio Along: 2018 Interview
At the 2018 Mr. Olympia, I was fortunate enough to get a press pass to NutraBio's first BioCrew event, where customers could train and learn alongside the brand's ambassadors.
But even better than that, you could also chat and train with the company's founder and CEO, Mark Glazier, who put on a 2.5-hour training […]
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EVL Pump Mode Capsules Use Inception to Deliver PURE Glycerol Pumps
Back in the day before pre workout supplements really took off, there were actually more capsule-based nitric oxide boosters than powders. There are a couple of advantages to those pills, and sometimes a smart company can take advantage of them to make a unique and powerful product.
Nowadays there are hundreds of pump supplements on […]
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Cellucor Cans the Color in C4 On-the-Go Carbonated's 4th Flavor, Purple Frost!
What do you do when you have the industry's best-selling pre workout supplement in C4 Original, have achieved long-term success in the supplement market, and have been growing as a company since 2002? Do you sit back to enjoy the ride and hope it will never end? Not a good idea in this industry... and […]
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MTS Outright Bar Takes a Marc Lobliner Whole-Food Spin on Protein Bars
Over the years, protein bars have drastically changed in texture, taste, and profile. They were first released in 1986 when they were released commercially as “Power Bars".By the late 90’s and early 2000’s,Clif Bars made the "energy bar" market, Atkins and Universal attacked the low-carb market, Met-RX and Pure Protein had several interesting offerings, but […]
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Optimum Nutrition's AmiNO Energy Carbonated RTD Enters the Fray
Optimum Nutrition released an upgraded version of their flagship product, AmiNO Energy, two months ago in July of 2018. Upon the doors opening of the 2018 Olympia, they have officially joined the carbonated energy drink market with AmiN.O Energy + Electrolytes.
This definitely came as a surprise, but we have seen many companies jumping […]
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