CLA (Tag Archives)
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Jason Mancuso and Team Musclesport: Lean Whey, Flavor-First Protein, and Building a Brand from the Ground Up | Episode #208
What does it take to build one of the supplement industry's most flavor-forward protein brands from scratch? In Episode #208 of the PricePlow Podcast, Ben headed up to Long Island, New York, for an in-person visit at Musclesport HQ with founder and CEO Jason Mancuso, EVP and CMO Robert Oberholzer, and Kate […]
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Basic BURN: Start the Year with Basic Supplements' Science-Based Fat Burner
In an industry often dominated by complex formulas and proprietary blends, Basic Supplements continues to prove that sometimes less is more. Following their successful launches of Basic PRE, Basic Whey, and Basic Hydration, the brand is kicking off 2025 with Basic BURN – a straightforward fat burning supplement that focuses on proven ingredients at effective […]
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Aura Scientific: Novel Ingredient Developer Introduces 4 New Ingredients
Every few years, a new company comes around and turns the dietary supplement industry on its head. Sometimes it's a brand like GHOST (2016), a novel ingredient developer like NNB Nutrition (2019), or an athlete partnership like Chris Bumstead at Raw Nutrition (2021).
PricePlow was on the ground floor covering the above three, and we're […]
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MuscleSport Lean Whey: Huckleberry Cheesecake & Lemon Pound Cake
Back in August, MuscleSport released a new Lemon Pound Cake flavor of their famous Lean Whey protein formula in celebration of Natural Body Inc.'s 2023 Block Party. The Block Party is a huge event every year, and we were happy to see MuscleSport getting in the spirit with the rich, delicious new flavor.
Now, Lemon […]
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MuscleSport x Natural Body Inc: Lemon Pound Cake Lean Whey and Creatine Hydration
Headed by Jason Mancuso, Musclesport has made a name for themselves not only by virtue of their formulation, but even moreso for their creative flavors. In particular, we've had a lot of fun with their Summer Scoops series of Lean Whey flavors, with Apple Pie a La Mode, Toasted Almond, Ice Cream […]
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MuscleSport Toasted Almond Lean Whey and Collagen Peptides!
It's easy to underestimate the importance of flavors in the athletic supplement industry. For years now, MuscleSport has been setting themselves a cut above the rest when it comes to the arcane art of flavoring. We recently covered the release of a Root Beer Float flavor of their excellently-formulated Lean Whey protein powder, but MuscleSport […]
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Musclesport Lean Whey: Fat-Metabolizing Whey Protein Powder
Musclesport's Lean Whey has been an industry standard in the protein supplement market since 2013. Far from being a run-of-the-mill 100% whey protein offering, Lean Whey is a showcase of Musclesport's attention to detail. Crafted to create the best environment for absorption and utilization, Lean Whey puts function first.
Of course, Musclesport has […]
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Alpha Prime Supps Collagen Trio: Three Unique Collagen Supplements
The mission of premium supplement manufacturer Alpha Prime Supps is to "always offer the best for every single person." This relentless drive to dominate every category is what's behind AP's gradual expansion from athletic wear into all kinds of other markets, including sports supplements.
Alpha Prime stands behind their Regimen of supplements with an […]
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ALLMAX Rapidcuts Thermo Brings CaloriBurn to the Masses
In the supplement industry in general — but especially fat-burning supplements — there are a few mainstay ingredients that are backed by lots of research. These ingredients show up in tons of formulas because of their reliability. But interestingly enough, it's not that common to see all the mainstays together in the same formula.
This […]
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Myprotein Vegan Diet Blend and Impact Diet Whey: Lose the Fat, Keep the Muscle!
When people say they want to lose weight, what they really mean is lose fat. It’s a small but important distinction in the pursuit of achieving the physique you’re aiming for. If you just lose weight, that could consist of a mixture of muscle, fat, and water. In order to be lean, fit, and […]
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