Find Your Whey with Raw Nutrition’s CBUM Itholate Protein

Nowadays, Chris “Cbum” Bumstead, a professional bodybuilder hailing from Ottawa, Canada, is a guy who needs no introduction. He is the reigning Mr. Olympia, having won the iconic bodybuilding competition in 2019, 2020, and 2021.

Raw Nutrition CBUM Itholate Protein Cinnamon Crunch

CBUM’s Raw Nutrition ISO-Protein is now known as Itholate, a perfect pair to the Thavage Pre Workout

Not one to rest on his laurels, Chris has ventured into the nutritional supplement market with his own line of products. Last month we reviewed his awesome Thavage pre-workout, which he also launched through Raw Nutrition. Read our label breakdown here: Chris Bumstead’s CBUM Thavage Pre Workout: A Pre Fit For Thavages.

One cool and unique thing about the Raw Nutrition CBUM line is that although it was originally developed by Jacked Factory while Chris was their sponsored athlete, Jacked Factory and Raw Nutrition went ahead with a joint launch after he joined Raw Nutrition as an equity partner. Both companies will be donating profits from the CBUM Thavage line to dog charities in the USA and Canada, since Chris loves dogs.

If you want to learn more about the backstory behind the CBUM Thavage line, check out our interview with the Raw Nutrition guys here: Chris Bumstead Joins Raw Nutrition Ownership Team, Launches Product Line | #052.

We’re excited for the release of CBUM Itholate from RAW Nutrition, because it’s a pure whey protein powder with amazing flavor. Besides the protein, CBUM Itholate has a good serving of cinnamon powder — an unusual but compelling ingredient to see in a whey protein supplement.

We’re excited to dig into CBUM Itholate, but first, let’s check out the PricePlow deals and RAW Nutrition news alerts:

RAW Nutrition CBUM Itholate Protein – Deals and Price Drop Alerts

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Towards a higher protein diet

Raw Nutrition CBUM Thavage Pre Workout V2

Chris Bumstead’s Thavage Pre Workout has been updated in late 2021 with more tyrosine and a heaping dose of arginine nitrate!

The most cutting-edge research indicates that anybody who wants to be healthy, strong, and lean should be eating a high-protein diet.[1-5] There are few reasons for this: chief among them is the fact that eating high-quality, bioavailable protein is a big determining factor in how fast our body synthesizes muscle.[3] Additionally, the thermogenic effect of food varies depending on what macronutrients you’re eating — protein has a much larger thermogenic effect than either carbs or fats,[3] meaning that your body expends more energy in the process of digesting protein than it does with carbs or fats.

A good protein supplement is one of the simplest and most effective ways to skew your macronutrient split in the right direction. That’s why most major bodybuilders, when they start their own lines of nutritional supplements, almost always include their own spin on the classic whey protein isolate.

CBUM Itholate Ingredients

A single 31 gram scoop of CBUM Itholate yields the following:

Raw Nutrition Cbum Iso-Protein Whey Supplement Label

Sweet and simple – just the WHEY a protein supplement should be

  • Whey Protein Isolate – 25 grams

    Why has whey protein been the classic, go-to protein supplement for years? It’s perfect for rapid recovery after intense exercise: it’s highly bioavailable,[6] especially compared to plant-based protein supplements,[7] rapid-acting, and most importantly, it’s highly insulinogenic, which is actually a good thing when you’re trying to recover from exercise. Also, compared to plant-based proteins, whey is higher in essential amino acids, meaning the proteins that our body can’t synthesize and must obtain from diet.[7] The research on whey supplementation indicates that, when combined with a diet of nutrient-dense, high-protein whole foods, it will further increase strength and improve body composition in both men and women.[8-11]

    The meaning of whey protein isolate

    Chris Bumstead Raw Nutrition Ownership

    Chris Bumstead is now a partner at Raw Nutrition! Learn what’s coming back with PricePlow Podcast Episode #052.

    But what does the isolate part of whey protein isolate mean? Simply that the whey protein fraction of milk, after it’s been separated from the rest of the liquid, is then run through additional filtration, in order to remove as many residual carbohydrates and fats as possible. The industry standard for whey protein isolates is 90% purity.[12] The reason for this high standard is that with as much of the carbohydrates and fats removed as possible, the supplement can be used flexibly, by low-carb and low-fat dieters alike. Pretty much any macronutrient split you can think of will easily accommodate a whey protein supplement.

    The only reason not to use whey protein, as long as you’re not a vegan, is if you have any dairy sensitivities. But if these exceptions don’t apply to you, then whey protein is an incredibly obvious way to push your macros in the right direction, and get yourself on a higher protein diet, so that you can reap all the amazing benefits of this way of eating.

    If you have a slight lactose intolerance, you might want to try whey protein anyways: so much of the lactose has been removed that many people who cannot drink milk still tolerate whey protein just fine.

  • Cinnamon Powder (not in all flavors)

    A little bit of cinnamon will never hurt!

    Raw Nutrition Cbum Itholate Protein PricePlow

    Three-peat Mr. Oympia Chris Bumstead has renamed his Raw Nutrition whey protein isolate to Itholate

    The therapeutic properties of cinnamon are impressive. Compounds such as cinnamic acid, or epicatechin (similar to the catechins found in tea), coumarin, eugenol, and many others[13] are responsible for these effects. Another one of cinnamon’s many heavy-hitter bioactives is methylhydroxychalcone, a polymer that improves glucose tolerance by exerting an insulin-like effect in the body.[14,15]

    Cinnamon’s ability to facilitate glucose uptake and reduce fasting glucose levels[13-15] makes it a great addition to a carbohydrate-rich post-workout meal. Supplementation with cinnamon has been shown to lower cholesterol and triglycerides, improve HbA1C, and improve glucose levels in both the fasting and postprandial states.[15]

  • The other ingredients

    In addition to the whey isolate itself, there’s also the flavoring (natural flavors), a little bit of salt for taste, and a gum blend as a thickener. One thing we like about CBUM Itholate is that it’s sweetened with sucralose, which is a safe and well-tolerated artificial sweetener. There isn’t any “Ace-K”, a controversial sweetener which many consumers dislike (check the flavor though, it is in the newer chocolate peanut butter flavor).

Flavors Available

    CBUM Raw Series

    Get THAVAGE and find your WHEY

    Want a truce in the Macro Wars? Eat high protein and avoid seed oils!

    Anyone who’s been in the world of health and nutrition for a couple of years will know the so-called “macro wars” painfully well. For decades now, controversy has raged about whether low-carb or low-fat dieting is better for health and body composition.

    Raw Nutrition Logo

    CBUM brought to you by Raw Nutrition

    Fortunately for the veterans of these wars, a ceasefire is in sight: in academia and in the industry, a broad consensus is emerging that either one of these approaches can work for any given person, as long as the diet is high in protein and avoids the omega-6 polyunsaturated fats, which have flooded the American food supply and have been a disaster for the metabolic health of the American public.

    With the CBUM Itholate, you can get a clean and easy way to boost those protein stats without adding too many other fats or carbs – so that anyone can keep their diet strong yet sane. If you want to add MCT or oats to it is your deal – but Raw Nutrition, now partnered with Chris Bumstead, has got you covered with the added protein. And wait until you feel the cinnamon kick.

    You can learn more about Chris and his background in our article titled Chris Bumstead: “The Comeback Kid” – Revive MD Athlete Profile.

    RAW Nutrition CBUM Itholate Protein – Deals and Price Drop Alerts

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    Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.

    Posts are sponsored in part by the retailers and/or brands listed on this page.

    About the Author: Mike Roberto

    Mike Roberto

    Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is an n=1 diet experimenter with extensive experience in supplementation and dietary modification, whose personal expertise stems from several experiments done on himself while sharing lab tests.

    Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

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    1. Parker, B. et al; “Effect Of A High-Protein, High-Monounsaturated Fat Weight Loss Diet On Glycemic Control And Lipid Levels In Type 2 Diabetes”; Diabetes Care; 25.3 (2002): 425-430;
    2. Noakes, Manny, et al; “Effect Of An Energy-Restricted, High-Protein, Low-Fat Diet Relative To A Conventional High-Carbohydrate, Low-Fat Diet On Weight Loss, Body Composition, Nutritional Status, And Markers Of Cardiovascular Health In Obese Women”; The American Journal of Clinical Nutrition 81.6 (2005): 1298-1306;
    3. Evans, Ellen M, et al; “Effects of Protein Intake and Gender on Body Composition Changes: A Randomized Clinical Weight Loss Trial”; Nutrition & Metabolism 9 (2012): 55;
    4. Leidy, H. J. et al; “The Role Of Protein In Weight Loss And Maintenance”. American Journal of Clinical Nutrition 101.6 (2015): 1320S-1329S;
    5. Soenen, Stijn et al; “Relatively High-Protein Or ‘Low-Carb’ Energy-Restricted Diets For Body Weight Loss And Body Weight Maintenance?”; Physiology & Behavior; 107.3 (2012): 374-380;
    6. Rutherfurd SM, Fanning AC, Miller BJ, Moughan PJ. Protein digestibility-corrected amino acid scores and digestible indispensable amino acid scores differentially describe protein quality in growing male rats. J Nutr. 2015;145(2):372-379. doi:10.3945/jn.114.195438.
    7. Liu J, Klebach M, Visser M, Hofman Z. Amino Acid Availability of a Dairy and Vegetable Protein Blend Compared to Single Casein, Whey, Soy, and Pea Proteins: A Double-Blind, Cross-Over Trial. Nutrients. 2019 Nov 1;11(11):2613. doi: 10.3390/nu11112613. PMID: 31683779; PMCID: PMC6893549;
    8. Wirunsawanya, Kamonkiat, et al. “Whey Protein Supplementation Improves Body Composition and Cardiovascular Risk Factors in Overweight and Obese Patients: A Systematic Review and Meta-Analysis.” Journal of the American College of Nutrition, vol. 37, no. 1, 31 Oct. 2017, pp. 60–70;
    9. Naclerio, Fernando, and Eneko Larumbe-Zabala. “Effects of Whey Protein Alone or as Part of a Multi-Ingredient Formulation on Strength, Fat-Free Mass, or Lean Body Mass in Resistance-Trained Individuals: A Meta-Analysis.” Sports Medicine, vol. 46, no. 1, 24 Sept. 2015, pp. 125–137, 10.1007/s40279-015-0403-y;
    10. Bergia, Robert E, et al. “Effect of Whey Protein Supplementation on Body Composition Changes in Women: A Systematic Review and Meta-Analysis.” Nutrition Reviews, vol. 76, no. 7, 23 Apr. 2018, pp. 539–551, 10.1093/nutrit/nuy017;
    11. Miller, Paige E., et al. “Effects of Whey Protein and Resistance Exercise on Body Composition: A Meta-Analysis of Randomized Controlled Trials.” Journal of the American College of Nutrition, vol. 33, no. 2, 4 Mar. 2014, pp. 163–175, 10.1080/07315724.2013.875365;
    12. Whetstine, M. E. Carunchia, et al. “Characterization of Dried Whey Protein Concentrate and Isolate Flavor.” Journal of Dairy Science, vol. 88, no. 11, 1 Nov. 2005, pp. 3826–3839, 10.3168/jds.S0022-0302(05)73068-X;
    13. Gupta Jain, Sonal et al. “Effect of oral cinnamon intervention on metabolic profile and body composition of Asian Indians with metabolic syndrome: a randomized double -blind control trial.”; Lipids in health and disease vol. 16,1 113; 2017;
    14. Anderson, RA et al.; “Isolation and Characterization of Polyphenol Type-A Polymers from Cinnamon with Insulin-like Biological Activity.”;Journal of Agricultural and Food Chemistry; 2004; 52(1), 65-70;
    15. Broadhurst, C. Leigh, et al.; “Insulin-like Biological Activity of Culinary and Medicinal Plant Aqueous Extracts in Vitro.”; Journal of Agricultural and Food Chemistry, vol. 48, no. 3, 2000, pp. 849–852;

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