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Froot Loops & Frosted Flakes Whey Protein Plus! Six Star & Kellogg’s Collab

Six Star Whey Protein Plus Kellogg's Froot Loops & Frosted Flakes Collab

Longtime readers of PricePlow will no doubt be familiar with MuscleTech, an innovative and pioneering brand that has put novel ingredients like paraxanthine on the map with formulas like EuphoriQ.

MuscleTech’s parent company, Iovate, also has control over the reins at SIXSTAR, a brand that shoots for exposure and widespread adoption via […]
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ABE Pump: All Black Everything’s Stim-Free Pre-Workout with Nitrosigine

All Black Everything ABE Pump

All Black Everything (ABE) is the latest venture from national-level bodybuilder and world-class entrepreneur TJ Humphreys. TJ is a legend in the supplement world – besides having an amazing athletic career, he also had a successful run as CEO of ProSupps.

ABE is the American branch of a major English brand named Applied Nutrition[…]
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Taylor Knox #2 – Energy Drink Label Design | Episode #117

Taylor Knox (NutraMedia): Energy Drink Label Design on the PricePlow Podcast

Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels.

Taylor already explained their label design process and “brand therapy” on Episode #087, but this episode is […]
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Core Nutritionals PUMP Pink Lemonade: 2023 Olympia Drop

Core Nutritionals PUMP Pink Lemonade

As always, the Mr. Olympia event this year was the place to be. Brands from around the country gathered with the nation’s top athletes for the most elite bodybuilding competition around. In celebration of the festivities, some brands released some special edition products.

One such brand is Core Nutritionals – they already stunned the world […]
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Animal is Bringing THE CAGE Back for the 2024 Arnold Expo!

The Animal CAGE is Returning to the Arnold Expo in 2024!

The Arnold Sports Festival 2023 Expo was the event of the spring. We saw some incredible displays and product launches. As we all know, the events surrounding the expo are always an uproariously good time featuring a who’s who of the supplement industry’s power players.

That being said, there was one glaring hole in the […]
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Arms Race Nutrition Now Available at Gold’s Gym

Arms Race Nutrition Gold's Gym

If there’s one thing that Arms Race Nutrition is not, it’s average. The upshot sports nutrition brand, led by Doug Miller and Julian Smith, is not run-of-the-mill by any stretch of the imagination. They don’t rely on a catalog of copycat formulas nor do they use simple, ordinary flavors.

Now, ARN is taking itself […]
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Revive MD Essential Vitamins Pack: Your Daily Nutrient Insurance

Revive MD Essentials Vitamin Pack

The first question most people ask when multivitamins come up in conversation is, “Why would I take one when I could just get all the nutrients I need from food?”

PricePlow’s answer is that, although the quantity of food available to the average person has dramatically increased over the past century, the quality of that […]
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Dan Lourenço #5: The Meteoric Rise of Ghost Energy | Episode #116

Dan Lourenço #5 on the PricePlow Podcast

Ghost Lifestyle founder and CEO Dan Lourenço is back for the fifth time on the PricePlow Podcast, in an episode that’s becoming an annual tradition – a pre SupplySide West show!

We last saw Dan in Episode #088, where he gave us Ghost’s Plans for 2023 and celebrated the 2022 PricePlow Brand of the […]
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Glaxon’s Fall Bash: Pumpkin Patch Super Greens and CANDY CORN Electro Creatine!

Glaxon Pumpkin Patch Super Greens and Candy Corn Electro Creatine

Fall is in full swing now – the leaves are orange, the air is crisp, and nutritional requirements are increasing. In the supplement world, this means fall-themed flavors galore! The one-and-only Glaxon is kicking things off with a new flavor of Super Greens.

Pumpkin Patch and Candy Corn

Glaxon’s Super Greens is a supercharged[…]
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Core Nutritionals GROW: Whole Food Based Mass Gainer

Core Nutritionals GROW

CORE Nutritionals has had some fun recently with their Fun Sweets collab, which yielded some delicious flavors with the brand that made cotton candy a festival staple. Core HYDRATE Fun Sweets came next, and true to Core form, the end result was delicious.

Now it’s time for another chapter of what Core arguably does […]
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