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Greg Helton: Building Fresh Supps, PricePlow’s 2023 Rookie of The Year
As recapped in PricePlow’s 2023 Supplement Industry Awards, one of the year’s most exciting launches was Fresh Supps. The upstart brand, created by popular industry veteran Greg Helton, made serious moves in a short amount of time after going live on February 1st, 2024 as announced on their @myfreshsupps Instagram page.[1]
Fresh[…]Continue Reading →
Venetron: A Synergistic Extract for Mood, Stress, and Sleep
If there’s one thing that supplement scientists have gotten great at, it’s identifying pearls of truth in the world’s traditional nutrition and folk medicine practices. We’ve written a lot of articles about botanical extracts, many with compelling research, but forgettable historical context.
It’s a different story with Rafuma (Apocynum venetum) — the more you read […]
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Animal Pill Packs – The Full Arsenal of “Paks” Explained
Animal has been around for a long time. For over 40 years, Animal has been a mainstay in the supplement industry. They have played a critical role in the development of pill packs – comprehensive packs of pills meant to give your body the tools it needs to operate at peak performance and vitality.
It […]
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Animal CLEAR Whey Isolate Launched in Three Flavors
Exactly one year ago, we had Animal‘s Jason Budsock on PricePlow Podcast Episode #080 to catch up, reminisce about The Cage at the Arnold, and tease us some new products coming from the legendary brand.
Those items are all covered below, but we’re proud to announce the one product mentioned in that podcast that […]
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GHOST x FaZe Clan: FAZE UP Collab in GHOST ENERGY and GAMER
Known for their collaborations, GHOST has worked with countless brands over the years to bring new and old flavors alike to the masses.
Almost a year ago, GHOST released a flavor of GHOST Energy called FaZe Pop, born out of a collaboration with FaZe, the gaming behemoth. Now, we’re getting a new flavor from the […]
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GHOST Hydration DRINK is Here: Taste Test and Nutrition Inside
While in Las Vegas for SupplySide West 2023, we spoke with Dan Lourenço from GHOST on Episode #116 of the PricePlow Podcast. The conversation was involved, but the big news to come out of it was the imminent release of the GHOST Hydration Drink!
Ghost Hydration RTD: As First Seen and Tasted on[…]Continue Reading →
NOW Foods Tests and Fails 30 of 33 of Berberine Supplements from Amazon
It’s no secret that the mainstream media has a low opinion of the dietary supplement industry. They often claim that the industry is “unregulated”, which isn’t the truth, as explained in Episode #100 of the PricePlow Podcast with Dan Fabricant of the Natural Products Association, who listed the 4 legal pillars of dietary supplement regulation:[…]
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Soul Performance Nutrition Nexus: Easy Access to PeptiStrong
Last year we covered PeptiStrong from Nuritas, one of 2023’s most interesting ingredients – certainly unparalleled in terms of the innovation behind its R&D.
In case you missed it, and don’t have time to read the full article, this peptide complex was isolated from fava beans, after artificial intelligence research tools identified its high potential […]
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BodyTech Elite Creatine + HMB: The Next Line of Recovery with myHMB
BodyTech Elite, the advanced supplement series born out of The Vitamin Shoppe’s BodyTech brand, has been making some moves so far in 2024.
Those who are looking to make it a big year will be excited to see the new BodyTech Elite Altered Savage pre-workout supplement, which takes the energy, focus, and pumps seen […]
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Alpha Lion Gains Candy Nitrosigine: Powerful Pump Pills
Alpha Lion is a brand that burst onto the scene and immediately started taking ground. Their motto is “Be Superhuman”, and their flagship line of products included awesome formulas like the SuperHuman Pre-Workout, SuperHuman Burn, and more.
One of their coolest ongoing projects has been the Gains Candy line. With products like Gains Candy […]
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