Supplement Ingredients on PricePlow
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VitaCholine® in GHOST Legend V4: The Pre-Workout That Takes Your Brain as Seriously as Your Bench Press
The pre-workout supplement category has evolved. Where first-generation formulas focused solely on energy, then eventually targeted improved muscle pumps, today's athletes demand more. They want split-second reaction time for box jumps. Sustained focus through a brutal leg day. Upbeat mood with no crash. And the coordination to nail a new PR on their favorite lift.[…]
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Glanbia's Pleasure with Purpose Campaign: Where Taste, Texture, and Function Converge in Better-for-You Snacking
One in three consumers globally now lists health and wellbeing as a top spending priority. At the same time, "tastes good" is the single most important attribute those same consumers want in active nutrition products. That's a staggering figure, and it tells you where the food industry is headed. It's the market reality Glanbia built […]
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Darren Thompson: Inside PerfectShaker - Supply Chains, Superheroes, and the Science of Mixing | Episode #209
Most supplement users have owned a shaker bottle, but very few have thought much about what separates a good one from a bad one. Episode #209 of the PricePlow Podcast changes that.
Recorded live at the 2026 Arnold Sports Festival, Ben Kane and Spencer Lynn sit down with Darren Thompson, co-founder of PerfectShaker[…]
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NNB Nutrition at Expo West 2026: PeptiClear Steals the Show While a Full Pipeline Takes Shape
NNB Nutrition brought new concepts, fresh preclinical data, and a clear beverage thesis to Booth #2201 in Anaheim, leaving with more than a few formulator conversations started.
Natural Products Expo West 2026 draws an organic and natural products crowd, and NNB Nutrition used the show to advance a thesis that's been building for two […]
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Beyond the Burner: Appetite Control + Thermogenesis in PLT Health's Weight Management Stack
The GLP-1 drug wave didn't just move markets, it completely changed consumer expectations. Millions of people have now watched Ozempic and its cousins deliver real weight results, and they've internalized why: those drugs work on appetite and metabolism together. That dual-mechanism logic has permanently reshaped what consumers expect from any weight management product, […]
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Sensapure Flavors at Expo West 2026: SensaNaturals Live and a New Lehi Facility Coming This Spring
Sensapure Flavors showed up to Expo West 2026 with two pieces of news worth paying attention to. Head of Business Development and Innovation Lauren Howard walked attendees through a live SensaNaturals demo, pouring cups of a prebiotic fiber soda on the show floor. And Senior VP of Sales and Marketing Tony Colalillo announced a new […]
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Jason Mancuso and Team Musclesport: Lean Whey, Flavor-First Protein, and Building a Brand from the Ground Up | Episode #208
What does it take to build one of the supplement industry's most flavor-forward protein brands from scratch? In Episode #208 of the PricePlow Podcast, Ben headed up to Long Island, New York, for an in-person visit at Musclesport HQ with founder and CEO Jason Mancuso, EVP and CMO Robert Oberholzer, and Kate […]
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MuscleTech Metabolic Peptide 320: Stim-Free Metabolic Activation with TheoLim® & DNF-10™
The metabolic support category has a stimulant problem. Most fat burners lean on caffeine-heavy stacks to drive output, which works for some users but leaves others (those sensitive to stimulants or who already take a pre-workout) with limited options. MuscleTech Metabolic Peptide 320 takes a different approach, targeting biological signaling rather than stimulation to […]
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Let's Go! Brings a Liposomal BHB Gel to the Exogenous Ketone Category
Let's Go!
Let's Go! enters the exogenous ketone space with a format the category hasn't really seen before: a liposomal BHB gel in a single-serve sachet. Where most BHB products come as powders, capsules, or beverages, Let's Go! wraps 4000mg of goBHB in a phospholipid delivery system designed to improve how your body takes up […]
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Big Focus Wins: Three High-Profile Beverages Launch with NNB Nutrition's GeniusPure Alpha-GPC
NNB Nutrition's GeniusPure® Alpha-GPC has broken through to the next level. It was immediately accepted into powdered supplements thanks to its improved stability and yields, but in the beverage space, putting alpha-GPC into ready-to-drink bottles has historically been trickier for formulators. The ingredient's hygroscopic nature made generic ingredients a poor fit for RTD applications and […]
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