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Formulator's Corner #19: The Ultimate PLT Health Pre-Workout

Formulator's Corner #19: The Ultimate PLT Health Pre-Workout

Most pre-workout supplements follow the same tired playbook: caffeine, citrulline, beta-alanine, taurine, and a couple auxiliary ingredients. The result? Too many products that deliver a quick energy spike followed by an inevitable crash, with minimal consideration for training quality, recovery, or long-term performance gains.

What if we could do better?

Enter PLT Health Solutions, […]
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Butyrate: The Blueprint for Microbiome Fuel and Gut Health with ButyraGen

Butyrate: The Blueprint for Microbiome Fuel and Gut Health with ButyraGen

Your gut produces a molecule so powerful that it influences everything from your digestive health to your brain function, metabolism, and immune system. This molecule is butyrate, a short-chain fatty acid that serves as the primary fuel for your colon cells while orchestrating a symphony of health benefits throughout your body.

Butyrate: The Missing[…]
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Dan DeMarino & Anthony Clark: Helaina's Precision Fermentation Revolution with effera™ | Episode #180

Dan DeMarino and Anthony Clark Chief of Helaina: effera Human-equivalent lactoferrin and precision fermentation

On Episode #180 of the PricePlow Podcast, Mike and Ben venture into the heart of Manhattan to visit Helaina, where they sit down with Dan DeMarino, Business Development Director, and Anthony Clark, Chief Technology Officer, for an in-depth exploration of precision fermentation technology and effera™ human-equivalent lactoferrin.

This conversation provides a […]
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Inside Helaina's Manhattan Lab: A Deep Dive into Precision Fermentation and Human-Identical Lactoferrin

Inside Helaina's Manhattan Lab: A Deep Dive into Precision Fermentation and Human-Identical Lactoferrin

Our trip to Helaina's Manhattan headquarters revealed breakthrough science, world-class talent, and some incredible pizza recommendations.

When we walked into Helaina's sleek Manhattan facility at 345 Park Avenue South, we expected to see some interesting biotech. What we discovered was a PhD-powered precision fermentation revolution that's transforming how we think about human nutrition -- […]
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The Cellular Energy Triangle: How Glutathione, Ergothioneine, and PQQ Work Together in Unmatched Supps Longevity Multi

The Cellular Energy Triangle: How Glutathione, Ergothioneine, and PQQ Work Together in Unmatched Supps Longevity Multi

Your cells produce energy every second of every day, but this intricate process becomes increasingly compromised as we age. Mitochondria lose efficiency, oxidative stress accumulates, and cellular repair mechanisms slow down. The result? Fatigue, reduced performance, and accelerated aging at the cellular level.

Meet the "Cellular Energy Triangle" of Unmatched Supps Longevity Multi

Unmatched Supps […]
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Glanbia Nutritionals' Better-for-You Snack Setup: BarPro, Crunchies, and Functional Bioactives Transform Protein Snacking

Glanbia Nutritionals' Better-for-You Snack Setup: BarPro, Crunchies, and Functional Bioactives Transform Protein Snacking

After decades of unhealthy ultra-processed foods everywhere in sight, the snacking landscape has fundamentally shifted, and for the better. What once served as simple between-meal treats now functions as legitimate high-protein meal replacements, with 22% of consumers replacing full meals with snacks, marking a dramatic jump from just 8% in 2018.[1] This "snack as […]
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Ultra Pouches: The Revolutionary Nicotine-Free Focus Pouch Powered by enfinity Paraxanthine

Ultra Pouches: The Revolutionary Nicotine-Free Focus Pouch Powered by enfinity Paraxanthine

The nicotine pouch market has exploded in recent years, with users seeking convenient, discreet alternatives to traditional stimulants. But what if you could get the focus-enhancing benefits of a pouch without the nicotine addiction, tobacco dependency, or cardiovascular concerns?

Ultra is rewriting the rules with their innovative Ultra Focus Pouches powered by TSI Group's breakthrough […]
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NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025

NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025

Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.

NNB Nutrition Pushes Beyond Standard Energy Drink Ingredients

Set to debut […]
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Nootropics Depot High-Potency Saffron Capsules: Maximum Potency for Mood, Mind, and Vision Support

Nootropics Depot High-Potency Saffron Capsules: Maximum Potency for Mood, Mind, and Vision Support

What began as the world's most expensive culinary spice has emerged as one of the most thoroughly validated natural compounds for mood enhancement, cognitive protection, and eye health. Nootropics Depot's High-Potency Saffron Extract delivers standardized concentrations of the bioactive compounds that clinical research demands -- 7.5% crocins and 1% safranals -- providing more than double […]
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How Nitric Oxide Works in Animal Pump Products: The Science Behind Superior Pumps

How Nitric Oxide Works in Animal Pump Products: The Science Behind Superior Pumps

For over four decades, Animal has been the gold standard in hardcore supplementation, and their approach to nitric oxide enhancement is no exception. While most brands abandoned arginine in favor of citrulline alone, Animal took a different path: one backed by actual research showing that the combination of both ingredients delivers superior results.

The Animal[…]
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