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Protein Donuts?! Master Foods Lab Showcases Game-Changing Protein Desserts with Arla Foods Ingredients

Protein Donuts?! Master Foods Lab Showcases Game-Changing Protein Desserts at SupplySide West 2024

The protein snack world is evolving rapidly, and nobody’s pushing the envelope quite like Michael Alfaro and his team at Master Foods Lab. At SupplySide West 2024, we caught up with Michael at the Arla Foods Ingredients booth, where he unveiled some truly innovative protein-packed treats that left us questioning everything we thought we […]
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Formulator’s Corner #14: A Holiday Glucose Disposal Agent with NNB Nutrition

Formulator's Corner #14: An NNB Nutrition Holiday GDA Powered by GlucoVantage Dihydroberberine

The holiday season is upon us – a time of celebration, family gatherings, and let’s be honest, metabolic challenges. From Thanksgiving dinner to Christmas parties to New Year’s festivities, we’re about to face a gauntlet of delicious but fat- and carbohydrate-heavy meals that can wreak havoc on our blood sugar levels and energy.

While we […]
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XPO NRG Electrifies SupplySide West: Is BHB now the Future of Energy Drinks?

XPO NRG Electrifies SupplySide West: Is BHB now the Future of Energy Drinks?

Beta-hydroxybutyrate (BHB) just made its grand entrance into the mainstream energy market, and the response has been nothing short of electric. At SupplySide West 2024, the unveiling of XPO NRG – a collaborative energy drink featuring goBHBâ„¢ from Ketone Labs – turned heads and changed perceptions about what’s possible in energy beverages.

A New[…]
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Introducing Basic Supplements with Marc Curcio and Laura Valley | Episode #156

Introducing Basic Supplements: Marc Curcio and Laura Valley on PricePlow Podcast Episode #156

On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.

In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what […]
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TestFACTOR: Testosterone-Boosting Ingredient for Better Sexual Health by PLT Health Solutions

TestFACTOR: Testosterone-Boosting Ingredient for Better Sexual Health by PLT Health Solutions

In October 2024, PLT Health Solutions launched TestFACTOR — a testosterone-boosting ingredient powered by botanical extracts from mango (Mangifera indica) and East Indian Globe Thistle (Sphaeranthus indicus). TestFACTOR was launched after the conclusion of a soon-to-be published study showing significant results for testosterone, vitality, and sexual health in middle-aged men.

What […]
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AN Performance Creatine + Peptide: Leveling Up Muscle Growth and Recovery

AN Performance Creatine + Peptide: Leveling Up Muscle Growth and Recovery

In the realm of sports nutrition, sometimes the simplest formulas can make the most profound impact. Today, we’re thrilled to announce the launch of AN Performance Creatine + Peptide from Applied Nutrition USA, the first product in their highly anticipated AN Performance Series—now available exclusively at The Vitamin Shoppe.

This unflavored, no-nonsense […]
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Boogieman Punch Creatine Chews: MuscleTech Adds a Tropical Twist

Boogieman Punch Creatine Chews: MuscleTech Adds a Tropical Twist

Get ready to unleash the Boogieman! Iovate has just expanded their innovative line of MuscleTech Creatine Chews with an exciting new flavor we’ve seen before: Boogieman Punch. Inspired by the vibrant personality of professional bodybuilder Blessing Awodibu, this tropical punch flavor brings a delicious twist to your creatine supplementation routine.

The Boogieman Returns:[…]
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Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155

Kyowa Hakko Beverage Panel at SSW 2024 with Lou Ferrer and Darin Decker

Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).

MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the […]
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Vanizem: Enhance Mood and Conquer Stress by Boosting Anandamide Production

Vanizem: Enhance Mood and Conquer Stress by Boosting Anandamide Production

In a fast-paced, highly-demanding world like ours, it’s easy to feel overwhelmed. How can we better cope with the daily stress of modern society?

There are many different approaches, but it’s always wise to begin by looking inward – at the human organism – to learn how we can leverage our own design to achieve […]
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Ghost High Protein Hot Cocoa Mix is Back for 2024 in Tubs and Packets!

Ghost High Protein Hot Cocoa Mix is Back for 2024 in Tubs and Packets!

‘Tis the season! Temps dropping lower can only mean one thing: it’s bulking season. The time for shirtless beach volleyball has passed, and in its place are gigantic wool sweaters that hide the less flattering aspects of putting on weight.

Of course, it being chilly outside also means slamming down those cold protein shakes post-workout […]
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