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Supplement Industry News

Bodybuilding.com BOGO Policy Changes: Too Little Too Late?

Buy One Get One Free Supplements

An anonymous tip rolled into the PricePlow tipline this morning, with the following news:

BOGO Offers are about to change at Bodybuilding.com

The rumor is that

Starting December 1, Bodybuilding will no longer allow BOGO offers on full-size tubs on three main categories: Protein Pre Workout Supplements Post Workout / Recovery Supplements

BOGO50 deals […]
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Ryan Deluca Resigns from Bodybuilding.com

Ryan Deluca

After a whopping 17 years of running Bodybuilding.com, Ryan DeLuca has resigned as CEO of Bodybuilding.com, as reported by the Idaho Statesman[1] and Ryan’s own Facebook post.[2]

Ryan says it better than any article ever could:

I was barely out of high school when I started a business in my garage. I had never met […]
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Five Ways to Fix the Bodybuilding.com Supplement Awards

Bodybuilding.com Supplement Awards

Before we begin, I’d like you to click here.

The above link goes to a popular thread on our Facebook feed. No doubt we egged the conversation on with the picture, but clearly, a nerve was struck with our small but well-educated Facebook followers.[1]

Right off the bat, I need to throw down a couple […]
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iSatori / FitLife Brands Merger Announced for End of 2015

fit life brands acquires isatori

iSatori, best known for their controversial “enhanced colostrum” Bio-Gro products, recently announced that they plan to merge with FitLife Brands, owners of the GNC-exclusive brands NDS, PMD, and SirenLabs. The merged company will continue operations under the FitLife Brands name.[1]

Who is FitLife?

FitLife almost exclusively sells their products at GNC retail […]
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Supplement Coupons are Now Built into PricePlow!

Supplement Coupons

Happy New Year!

Today, we’re happy to announce supplement coupons here at PricePlow!

But unlike every other coupon site or deals page out there, we’re doing it with a twist: the coupons are rolled into the actual product price comparisons on PricePlow.

The TL;DR: See www.PricePlow.com/coupons to see all coupons The coupon prices are[…]
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The Top 10 Supplement Industry News Stories of 2014

Conan Dr. Oz

2014 was an exciting year for the supplement and sports nutrition industry. The new met the old as a few new breakout brands and ingredients took the stage, while two well-known companies were driven into bankruptcy protection.

But all of that was overshadowed by the scandal and drama related to amino acid spiking and the […]
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Ultimate Nutrition Bankruptcy (2014) and the Sad Ending of Ultimate

Ultimate Nutrition Bankruptcy

2019 Update: Things ultimately went *very* sideways on this one…. the company’s owners closed its doors one weekend with none of the employees knowing, then seemingly skipped town. There is a class action lawsuit (filed here) on behalf of the employees.

This blog post may not be updated again, but we consider Ultimate Nutrition to […]
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The Cellucor G4 4th Generation Chrome Series Took Them Over the Top

Cellucor G4

2015 Update: All products in this generation have been released! They’re listed below:

Cellucor C4 New Formula Cellucor Super HD (formula changed several times) NO3 Chrome New Formula The Cellucor P6 New Formula (natural testosterone booster) The New Alpha Amino Formula

There will also be several variations of the new C4:

C4 50X C4 Ripped[…]
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CTD Labs Changes Name to CTD Sports

CTD Sports

A quick FYI to everyone who missed it: CTD Labs has changed their name to CTD Sports.

The news occurred a few weeks ago, but today, we’ve finally updated and redirected everything to the new CTD Sports page on PricePlow.

Who is CTD Sports?

Based out of Houston, TX, CTD is one of the […]
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Nutrabolt IPO Rumors: Will it Ever Really Happen?

Nutrabolt IPO

Lately, we’ve noticed something very odd about the search traffic coming into this blog:

Due to a few other blog posts where we discuss investments and publicly held companies, combined with our ongoing coverage of NutraBolt-owned brands (Cellucor, FitJoy, and Xtend), we’ve somehow begun seeing traffic for those inquiring about a Nutrabolt IPO.

We’re […]
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