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Balchem's Tom Druke: VitaCholine®, Albion® Chelated Minerals, K2VITAL®, and the NY Jets | Episode #216

Balchem's Tom Druke: VitaCholine®, Albion® Chelated Minerals, K2VITAL®, and the NY Jets | Episode #216

Balchem makes its first appearance on Episode #216 of the PricePlow Podcast. Tom Druke, Senior Marketing Manager at Balchem's Human Nutrition & Health division, joins Mike and Ben to cover three flagship branded ingredients: VitaCholine® (choline bitartrate), Albion® Minerals (chelated mineral technology), and a first look at K2VITAL® (vitamin K2 MK-7).

Tom walks […]
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Magnesium Bisglycinate Use Surges, with Albion® Leading the Magnesium Boom

Magnesium Bisglycinate Use Surges, with Albion® Leading the Magnesium Boom

Magnesium use has exploded. The data speak for itself:

Over one billion views on the #magnesium TikTok hashtag. A 34% compound annual growth rate for magnesium bisglycinate supplement launches compared to just 5% for general magnesium products.[1] Retail sales surpassed the $1.1 billion mark in a single year, making magnesium the top-selling mineral supplement.[…]
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Tom Reilly on VMI Sports, PEZ Collab, and Two Mystery Canned Beverages | Episode #205

Tom Reilly, president of VMI Sports, on the PricePlow Podcast Episode 205 discussing distribution, grocery retail strategy, PEZ collaboration, and new canned beverage launches.

Tom Reilly, president of VMI Sports, brings a perspective from all over the industry, and he's got a lot of educational things to say. Two decades spent at GNC, then in natural food distribution at UNFI, and eventually as a purchasing director and director at Lone Star Distribution gave him an […]
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Nutristat Wellness: Premium Health Support Beyond Performance

Nutristat Wellness: Premium Health Support Beyond Performance

When you think of Nutristat, what comes to mind? For those following the brand here on PricePlow, it's likely their groundbreaking native whey protein, innovative liquid glycerol system, or potent pre-workout with BioATP. These performance-focused products established Nutristat's reputation for refusing to compromise on ingredient quality.

But there's another side to the brand that […]
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Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula

Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula

In today's installment of our Formulator's Corner Series, we create a hypothetical nighttime recovery powder that combines stress management, sleep optimization, and intelligent hydration. Will a forward-thinking brand bring this science-backed evening ritual to market?

The Evening Dilemma: When Stress Meets Dehydration

The modern supplement consumer faces a paradox every evening. They know hydration matters […]
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Ghost Intra Revealed! Providing EAAs, Hydration, and Focus

GHOST Intra

On June 1st, GHOST is turning eight years old, which is an astonishingly short life for a company that has undergone such a meteoric rise. It's true: GHOST hasn't been around very long, but it has become an undisputed titan. This birthday is a cause for celebration in the GHOST camp, and that means […]
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Core Nutritionals FURY Pre-Workout v2 Available Everywhere

Core Nutritionals FURY

Core Nutritionals' FURY pre-workout, long regarded as one of the most potent products in its category, is getting a redesign – and we're all about it. Originally available at The Vitamin Shoppe, it's now unleashed on the Core website and everywhere else.

Core FURY v2: Packed with Five Blends, Time-Release Caffeine, and Tons of[…]
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Ghost Multi is Back! Level Up Your Micronutrient Intake

Ghost Multi PricePlow

At the beginning of 2020, Ghost launched Ghost Greens, their first supplement developed for health and wellness, combining a total of 19 greens and reds with clinically-studied prebiotics, probiotics, and digestive enzymes.

A few months after the successful Greens launch, Ghost released Ghost Glow, an incredible anti-aging skin supplement. Shortly after, they again […]
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Primeval Labs Electrolyte: Let’s Talk About CALCI-K

Primeval Labs Electrolyte

Primeval Labs Electrolyte is a simple, great tasting electrolyte formula that will give a boost prior to, during, and after training. Each serving (2.6 grams) provides a quality dose of essential electrolytes, which includes calcium, phosphorus, magnesium, sodium, and potassium.

During exercise or increased exertion, electrolytes are lost through sweat. This may not seem like […]
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Axe & Sledge ELBOW GREASE: Combat Joint Pain

Elbow Grease Axe & Sledge

If you truly consider yourself to be the hardest worker in the room, then you've probably experienced your fair share of aches and pains. One of the key aspects to training hard day in and day out, is being able to properly recover. That seems like a no brainer, however we're not […]
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