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GHOST Pink Lemonade Flavor Lineup: Greens, Pump, and Size

GHOST Pink Lemonade Lineup

GHOST has staked a claim in the pantheon of supplement brand greats in large part due to their pioneering of flavor collaborations. Over the years, GHOST has partnered with a variety of different brands, transferring flavors we all know and love to supplement form.

The latest such collaboration was with FaZe Clan, the hyper-famous […]
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Michael Alfaro: The Master of Functional Foods at Master Foods Lab | Episode #125

Michael Alfaro: Master Foods Lab - PricePlow Podcast Episode #125

In Episode #125 of the PricePlow Podcast, Ben and Mike welcome Michael Alfaro, the founder and CEO of Master Foods Lab, a specialty contract manufacturer in the supplement industry that focuses on functional foods and high-protein snacks.

The focus of the podcast is on functional foods, specifically baked goods, which we delve […]
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Why EuphoriQ: The Genetic Differences of Caffeine Metabolizers

MuscleTech EuphoriQ Pre-Workout with enfinity paraxanthine

In 2023, something really big happened. MuscleTech launched the EuphoriQ pre-workout — the first mass-market supplement containing paraxanthine, a stimulant that replaces (it’s actually the main metabolite of caffeine).

We brought Shawn Wells and Raza Bashir onto Episode #072 of the PricePlow Podcast to explain the story behind the ingredient (which is named “enfinity”[…]
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NPA Announces 2024 Fly-In Day to Washington DC: May 22, 2024

NPA Washington DC Fly-In Day 2024

The Natural Products Association (NPA) has announced the 2024 D.C. Fly-In Day for Wednesday, May 22, 2024.

This is an annual gathering where the NPA schedules meetings on Capitol Hill for industry representatives to meet with members of Congress and other policymakers. In these meetings, our industry’s advocates can explain how public policy decisions […]
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Live Evolved Phasic: High Stim Pre-Workout Powered by nooLVL

Live Evolved Phasic

In the world of fitness, focus is just as important as physical strength. Live Evolved recognizes this synergistic relationship between strength and concentration and presents Phasic, a high-stim pre-workout supplement designed to energize your body and prime your mental awareness at the same time.

Phasic utilizes the cognitive enhancing properties of Nutrition21’s nooLVL, […]
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Amino Acids Made in the USA: Kyowa Quality’s Citrulline, Glutamine, and Arginine

Kyowa Quality Amino Acids Made in the USA

Amino acids have become ubiquitous in the supplement industry. As the constituents of proteins, amino acids are critical for optimal functioning.

Amino Acid Supplements: From EAAs to BCAAs and Back Again

The trend in the sports and active nutrition part of the supplement industry began with early research on essential amino acids in 1999,[1,2] then […]
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Arla Foods Ingredients Clear Proteins: When to Use the Different Powders

Arla Foods Ingredients Clear Proteins

For as long as any of us can remember, the phrase protein powder has conjured up memories of some very specific tastes and textures. Traditional whey powders – which have dominated the supplement protein market for decades now – have a chalky, milky mouthfeel.

Because of this, the range of possible flavors for protein powders […]
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Dileucine in MuscleTech Peptide 185: Raza Bashir & Shawn Wells #2 | Episode #123

MuscleTech Peptide 185: Dileucine with Raza Bashir and Shawn Wells

For Episode #123, PricePlow welcomes guests Raza Bashir of MuscleTech and Shawn Wells of NNB Nutrition and Ingenious Ingredients back on to the PricePlow Podcast to discuss MuscleTech’s new muscle-building supplement, Peptide 185 (pronounced “Peptide One-Eight-Five”), which is made from a new leucine dipeptide (dileucine).

Understanding the Dileucine in MuscleTech Peptide 185[…]
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MuscleSport Lean Whey Banana Foster Waffle Sundae… Yum!

MuscleSport Lean Whey Banana Foster Waffle Sundae

Protein is protein. Right?

Not exactly. While protein powders are a mature product category, with whey protein being the industry standard for its superior absorption, not all whey protein powders are created equal.

There are hundreds upon hundreds of products on the market, but brands are still able to differentiate themselves on some key […]
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Chris Bumstead’s CBUM Thavage Pre-Workout: A Pre Fit For Thavages

Raw Nutrition CBUM Thavage Pre Workout V2

In Episode #052 of the PricePlow Podcast, we interviewed the leadership team at Raw Nutrition, which includes Matt Jansen, Dr. Domenic Iacovone, and their newest partner, Chris Bumstead. They detailed how Classic Physique Mr. Olympia was joining the team, and discussed the CBUM product line launch, which is starting with two products […]
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