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MuscleTech's Quality Control Excellence and Innovation Pipeline with Raza Bashir | Episode #183
On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech's […]
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GHOST Doubles Down on Festival Collaborations: Rise Fest OG & When We Were Young Return for 2025
GHOST Lifestyle continues building its legendary festival presence with two returning collaborations this October in Las Vegas. The brand has announced custom editions of GHOST Energy for Rise Fest (October 3-5) and both energy and GHOST Hydration RTD for When We Were Young (October 18-19), cementing their position as the go-to lifestyle brand at music's […]
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Ghost Protein Bar: 20g Protein in 2 Bars with 2 Grams of Sugar
Ghost Lifestyle just dropped their most anticipated product launch of 2025: Ghost Protein Bars... and they're entering the category with a game-changing twist. These aren't your standard protein bars that taste like cardboard wrapped in regret. Ghost is bringing their signature flavor mastery to a revolutionary dual-bar format that'll have you questioning why anyone […]
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Core POST Vanilla Ice Cream: Why a Premium Post-Workout is Worth It
When Core Nutritionals CEO Doug Miller talks about formulating supplements, he doesn't mince words: "We use the best, even when it costs more." That philosophy has never been more evident than in Core POST, the brand's premium post-workout recovery matrix that's loaded with four trademarked ingredients that most brands skip due to cost.
The […]
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Is goBHB the Next Creatine? How Bulk Ketones Are About to Boost the Supplement Industry
For decades, creatine monohydrate has reigned as the undisputed king of foundational supplements: a compound so universally beneficial that it transcends demographics, diets, and fitness goals. Now, another ingredient is emerging with similarly broad applications: beta-hydroxybutyrate (BHB), specifically in its free acid form as goBHB from Ketone Labs.
It's All About Cellular Energy[…]Continue Reading →
Visit NNB Nutrition at Booth #5154: Experience the Future of Functional Ingredients at SupplySide Global
SupplySide Global 2025 approaches, and NNB Nutrition returns to Las Vegas with their most ambitious booth showcase yet at Booth #5154. Following last year's success with XPO NRG, NNB brings an arsenal of innovations demonstrating why they've become the gold standard for novel functional ingredients.
The big draw this year is OnSwitch, a […]
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Inside Look at Veritacor Manufacturing: From Formula to Fulfillment
After spending multiple days at Veritacor Manufacturing in Luling, Texas for Episode #178 of the PricePlow Podcast, we captured exclusive footage showing exactly how modern supplement manufacturing works. While the full facility tour revealed the impressive scale of their 32,500 square foot NSF-certified operation, today we're diving deeper into the specific processes that transform ideas […]
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Saffron's Secret Weapon: How Safranal Drives Stress Resilience and Aromatic Therapy Benefits
While most saffron supplements trumpet their crocin content as the primary marker of quality, it it turns out that they're missing half the equation.
Does Your Saffron Supplement Include Safranals, and Why Does it Matter?Safranal, the volatile aromatic compound that gives saffron its distinctive fragrance, drives unique stress-modulating effects that crocins alone […]
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Arjuna Natural Brings Functional Indulgence with Shoden and BCM-95 to SupplySide Global 2025 at Booth #6517
Arjuna Natural is set to transform the functional food and beverage experience at SupplySide Global 2025 (Booth #6517) with an innovative lineup of ready-to-market prototypes featuring their clinically-validated BCM-95 turmeric extract and Shoden ashwagandha extracts. The concepts showcase how these potent botanicals can seamlessly integrate into consumer-friendly formats without compromising taste or efficacy.
If you're […]
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Basic Beef ISO: Basic Supplements Goes Dairy-Free with Hydrolyzed Clear Beef Isolate
After making waves in the supplement industry with their transparent approach to whey protein and whey isolate formulations, Basic Supplements is expanding beyond dairy with their first alternative protein: Basic Beef ISO (Hydrolyzed Clear Beef Isolate), which is primarily a clear collagen supplement. This launch represents a significant evolution for the brand that built […]
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