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Taylor Knox #2 - Energy Drink Label Design | Episode #117
Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels.
Taylor already explained their label design process and "brand therapy" on Episode #087, but this episode is […]
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Animal is Bringing THE CAGE Back for the 2024 Arnold Expo!
The Arnold Sports Festival 2023 Expo was the event of the spring. We saw some incredible displays and product launches. As we all know, the events surrounding the expo are always an uproariously good time featuring a who's who of the supplement industry's power players.
That being said, there was one glaring hole in the […]
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Diana Morgan - What's Up With Supps (Industry Social Events) | Episode #115
Almost everyone working within the dietary supplement industry knows Diana Morgan, the VP of Global Regulatory and Government Affairs at Nutrabolt. But it's not just all that C4 that makes Diana an industry rock star -- it's the social events she puts on as well!
In 2020, when industry trade shows abruptly shut […]
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Lacprodan® ISO.WaterShake: A Better Clear Whey Isolate from Arla Foods Ingredients
One of the fastest-growing categories in the dietary supplement industry isn't necessarily new, but it's finally good enough for mainstream growth. That category? Clear protein shakes, specifically clear whey protein isolates.
Clear Whey Protein Isolates Poised for Major Growth in the 2020sThis subcategory of protein powders is unique in its ability […]
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Paraxanthine: Caffeine's Major Metabolite for Laser-Targeted Energy
CAFFEINE.
A whopping 93% of American adults drink some sort of caffeinated beverage on a daily basis.[1]
So, we all pretty much love it, yet some of us hate it while loving it.
If you fall into the latter category, and have a tortured relationship with the western world's drug of choice, read on, […]
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What is PeptiStrong? Neil Foster on Nuritas' Peptide Network | Episode #112
https://blog.priceplow.com/podcast/peptistrong-nuritas-neil-foster-112
One of the most interesting ingredients we've covered this year is PeptiStrong, a pro-anabolic natural peptide network extracted from fava beans. Although technically a protein, PeptiStrong is not a dietary protein supplement like whey or casein – it's actually a signaling network, meaning it delivers instructions to your cells that ultimately […]
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2023 Supplement Sales Trends with SportLife Distribution | Episode #109
https://blog.priceplow.com/podcast/2023-supplement-sales-trends-sportlife-109
In Episode #102 of the PricePlow Podcast, we hosted Michael Rossman of SportLife Nutrition, who explained the rapidly-growing supplement distributor's business model and future plans.
Q3 2023 Trends: PricePlow Jams with the SportLife Sales TeamTowards the end of that episode, we decided it would be a good idea to get together with […]
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Arla Foods Ingredients: Innovating Whey Protein | Episode #108
https://blog.priceplow.com/podcast/arla-foods-ingredients-whey-protein-108
Here on PricePlow, we're happy to eat some crow. We recently mentioned that there hasn't been much innovation in protein itself, and that most innovation has been coming in the add-on ingredients and protein enhancement technologies.
It turns out that we were wrong -- there's plenty of protein innovation coming, especially in the field […]
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Nootropic Study: PEAK ATP Improves Cognitive Performance After Intense Exercise
A new double-blind, placebo-controlled, crossover study published in Frontiers in Nutrition has shown that two weeks of PEAK ATP supplementation can prevent cognitive decline after high-intensity exercise.[1] This article explains the new findings:
Adenosine triphosphate (ATP) is arguably the most important molecule in your body. It's the form of energy actually used by your cells. […]
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What is SPERMIDINE?! Meet the Latest Longevity Ingredient
Though sports supplements began as an industry focused on the now — formulating products almost exclusively for results in the present, such as pre-workouts, protein powders, and weight-loss formulas — the market has extended its reach in recent years. Sure, providing benefits in the present is important to consumers, but so is aiding them in […]
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