Withanolide Aglycones (Tag Archives)
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Cortisol Awakening Response Research: Arjuna Natural's Upcoming Shoden Study Explained | Episode #207
Episode #207 of the PricePlow Podcast brings together Keely Johnson, VP of Sales and Marketing at Arjuna Natural, and Dr. Jessie Cavanaugh of Nutraceuticals Research Institute for a deep dive into cortisol science and ashwagandha research methodology. Jessie, a Harvard Medical School Clinical Scholars Training Program alumna, just completed what she describes as […]
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Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026
Ashwagandha in a can.
A few years ago, that idea was mostly wishful thinking! Traditional extracts were bitter, cloudy, and practically impossible to work with in liquid formats. Arjuna Natural changed that with Shoden-R, a 100% root extract that's odorless, tasteless, water-soluble, and clinically effective at just 60mg per serving.
We covered the […]
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Shoden-R: Arjuna Natural's Award-Winning Ashwagandha Root Extract Breaks New Ground
At SupplySide Global 2025, Arjuna Natural's newly launched Shoden-R ashwagandha extract claimed the Ingredient Idol award for the relaxation category. The accolade validates what the company has been developing behind the scenes and teased on Episode #171 of the PricePlow Podcast: a root-only ashwagandha extract standardized to 35% withanolide glycosides that solves formulation challenges plaguing […]
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The Shoden Revolution: How Arjuna Naturals Made Ashwagandha 10X More Effective | Episode #171
In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural's Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Natural has become […]
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Shoden and the Ashwagandha Evolution: The Rise of Glycoside-Enhanced Extracts
In a supplement industry dominated by synthetic compounds and artificial ingredients, one ancient herb continues to captivate both researchers and consumers alike: Ashwagandha. This adaptogenic powerhouse from Ayurvedic tradition has seen an unprecedented surge in popularity, with scientific research validating what traditional medicine has known for millennia.[1]
But as more consumers turn to this traditional […]
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