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Morphogen Nutrition PRIME: Powerhouse Health Supplement Made with Passion

Morphogen Nutrition Prime

Morphogen Nutrition is one of the supplement industry’s stars for good reason. With formulator extraordinaire Ben Hartman at the wheel, Morphogen has consistently put out cutting-edge, hard-hitting products.

Ben’s been a PricePlow Podcast guest not once, but twice. In 2020 he joined us for a discussion about Morphogen’s approach to formula design and in […]
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Morphogen Adaptogen: ZING Ginger Chai Latte

Morphogen Adaptogen ZING Ginger Chai Latte

Morphogen Nutrition has made name for themselves as a company that breaks orthodoxy. They make unique products that include ingredients that aren’t on the radar for most others in the industry – and huge doses of them around that.

We recently covered one such formula, HydraGen, an intra-workout product built around salt for athletes […]
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The 2016 FDA NDI Draft Guidance Document: How To Destroy The ENTIRE Dietary Supplement Industry in 102 Pages

FDA NDI Draft Guidance 2016

Disclaimer: This article was co-authored by Bruce Kneller and Mike.

On August 12th 2016, the FDA published a new Draft Guidance Document for NDIs (New Dietary Ingredients), in the Federal Register. Since this document is 102 pages long, there is much to discuss.

TL;DR

The FDA’s proposal is nothing short of a multi-pronged attack […]
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