Supplement Research on PricePlow
This category will hold all supplement ingredient research articles
Subscribe to PricePlow's Newsletter and Supplement Research Alerts
Iron Fit: How Lactoferrin's Molecular Design Solves What Ferrous Sulfate Can't
If you've followed our series on iron homeostasis and how lactoferrin supports immunity through iron regulation, you already know the central paradox: lactoferrin produces better iron outcomes than ferrous sulfate despite lower fractional iron absorption.[1] Serum iron, ferritin, and hemoglobin all improve more with lactoferrin. Less iron absorbed, better results. That would be […]
Continue Reading →
Whey Prices Are at Record Highs. Native Whey Doesn't Have That Problem.
Protein is having a moment... and it's not slowing down.
In late 2025, Starbucks added Protein Lattes and Protein Cold Foams to its permanent menu across the U.S. and Canada, using premium whey to deliver up to 36 grams of protein per drink.[1] In early 2026, PepsiCo followed with three new protein-forward launches: a reformulated […]
Continue Reading →
VitaCholine in GHOST Legend V4: The Pre-Workout That Takes Your Brain as Seriously as Your Bench Press
The pre-workout supplement category has evolved. Where first-generation formulas focused solely on energy, then eventually targeted improved muscle pumps, today's athletes demand more. They want split-second reaction time for box jumps. Sustained focus through a brutal leg day. Upbeat mood with no crash. And the coordination to nail a new PR on their favorite lift.[…]
Continue Reading →
Glanbia's Pleasure with Purpose Campaign: Where Taste, Texture, and Function Converge in Better-for-You Snacking
One in three consumers globally now lists health and wellbeing as a top spending priority. At the same time, "tastes good" is the single most important attribute those same consumers want in active nutrition products. That's a staggering figure, and it tells you where the food industry is headed. It's the market reality Glanbia built […]
Continue Reading →
Beyond the Burner: Appetite Control + Thermogenesis in PLT Health's Weight Management Stack
The GLP-1 drug wave didn't just move markets, it completely changed consumer expectations. Millions of people have now watched Ozempic and its cousins deliver real weight results, and they've internalized why: those drugs work on appetite and metabolism together. That dual-mechanism logic has permanently reshaped what consumers expect from any weight management product, […]
Continue Reading →
MuscleTech Metabolic Peptide 320: Stim-Free Metabolic Activation with TheoLim® & DNF-10™
The metabolic support category has a stimulant problem. Most fat burners lean on caffeine-heavy stacks to drive output, which works for some users but leaves others (those sensitive to stimulants or who already take a pre-workout) with limited options. MuscleTech Metabolic Peptide 320 takes a different approach, targeting biological signaling rather than stimulation to […]
Continue Reading →
Let's Go! Brings a Liposomal BHB Gel to the Exogenous Ketone Category
Let's Go!
Let's Go! enters the exogenous ketone space with a format the category hasn't really seen before: a liposomal BHB gel in a single-serve sachet. Where most BHB products come as powders, capsules, or beverages, Let's Go! wraps 4000mg of goBHB in a phospholipid delivery system designed to improve how your body takes up […]
Continue Reading →
Big Focus Wins: Three High-Profile Beverages Launch with NNB Nutrition's GeniusPure Alpha-GPC
NNB Nutrition's GeniusPure® Alpha-GPC has broken through to the next level. It was immediately accepted into powdered supplements thanks to its improved stability and yields, but in the beverage space, putting alpha-GPC into ready-to-drink bottles has historically been trickier for formulators. The ingredient's hygroscopic nature made generic ingredients a poor fit for RTD applications and […]
Continue Reading →
Cortisol Awakening Response Research: Arjuna Natural's Upcoming Shoden Study Explained | Episode #207
Episode #207 of the PricePlow Podcast brings together Keely Johnson, VP of Sales and Marketing at Arjuna Natural, and Dr. Jessie Cavanaugh of Nutraceuticals Research Institute for a deep dive into cortisol science and ashwagandha research methodology. Jessie, a Harvard Medical School Clinical Scholars Training Program alumna, just completed what she describes as […]
Continue Reading →
Native Whey Protein: The Ultimate Guide to the Purest Form of Whey
Most people shopping for whey protein assume they're comparing versions of the same thing. Same source, different processing grades (ie concentrate, isolate, hydrolysate, etc). Pick your budget, pick your macros, choose a flavor, move on.
Where Your Whey's Processing Begins Makes a Massive DifferenceThat assumption misses something important. Not all whey starts from the […]
Continue Reading →
