Supplement Research on PricePlow

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Supplement Research

Let's Go! Brings a Liposomal BHB Gel to the Exogenous Ketone Category

Let's Go! Brings a Liposomal BHB Gel to the Exogenous Ketone Category

Let's Go!

Let's Go! enters the exogenous ketone space with a format the category hasn't really seen before: a liposomal BHB gel in a single-serve sachet. Where most BHB products come as powders, capsules, or beverages, Let's Go! wraps 4000mg of goBHB in a phospholipid delivery system designed to improve how your body takes up […]
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Big Focus Wins: Three High-Profile Beverages Launch with NNB Nutrition's GeniusPure Alpha-GPC

Big Focus Wins: Three High-Profile Beverages Launch with NNB Nutrition's GeniusPure Alpha-GPC

NNB Nutrition's GeniusPure® Alpha-GPC has broken through to the next level. It was immediately accepted into powdered supplements thanks to its improved stability and yields, but in the beverage space, putting alpha-GPC into ready-to-drink bottles has historically been trickier for formulators. The ingredient's hygroscopic nature made generic ingredients a poor fit for RTD applications and […]
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Cortisol Awakening Response Research: Arjuna Natural's Upcoming Shoden Study Explained | Episode #207

Jessie Cavanaugh and Arjuna Natural's Keely Johnson discuss cortisol awakening response research and Shoden ashwagandha science on PricePlow Podcast Episode 206

Episode #207 of the PricePlow Podcast brings together Keely Johnson, VP of Sales and Marketing at Arjuna Natural, and Dr. Jessie Cavanaugh of Nutraceuticals Research Institute for a deep dive into cortisol science and ashwagandha research methodology. Jessie, a Harvard Medical School Clinical Scholars Training Program alumna, just completed what she describes as […]
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Native Whey Protein: The Ultimate Guide to the Purest Form of Whey

Native Whey Protein: The Ultimate Guide to the Purest Form of Whey

Most people shopping for whey protein assume they're comparing versions of the same thing. Same source, different processing grades (ie concentrate, isolate, hydrolysate, etc). Pick your budget, pick your macros, choose a flavor, move on.

Where Your Whey's Processing Begins Makes a Massive Difference

That assumption misses something important. Not all whey starts from the […]
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PLT Health Solutions Heads to Natural Products Expo West 2026 with New Joint Ingredient, Zynamite S Data, and a Full Experience Zone

PLT Health Solutions Heads to Natural Products Expo West 2026 with New Joint Ingredient, Zynamite S Data, and a Full Experience Zone

Natural Products Expo West runs March 3-6 in Anaheim, CA, and PLT Health Solutions is bringing a stacked lineup to Booth #3005. The ingredient supplier is debuting a brand-new clinically studied joint health ingredient, spotlighting the expanded Zynamite S story, and rolling out its full beverage-friendly energy and cognitive portfolios... and it's all available […]
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Iron Meets Immunity: How effera® Lactoferrin Supports Both Systems at Once

Iron Meets Immunity: How effera® Lactoferrin Supports Both Systems at Once

If you read the first part of our iron education series on iron homeostasis, you already know the story: conventional iron supplements often fail because they ignore the body's regulatory machinery. Hepcidin, the hormone that controls how much iron your body absorbs and circulates, gets thrown off by inflammation, and when that happens, adding […]
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Formulator's Corner #23: Pepti Protein Power Balls: A Functional Food Featuring PeptiStrong®

Formulator's Corner #23: Pepti Protein Power Balls: A Functional Food Featuring PeptiStrong®

In today's installment of our Formulator's Corner series, we design a hypothetical high-protein snack (protein power balls) built around a clinically studied peptide ingredient and a surprisingly complete muscle support stack. Will a forward-thinking brand bring this to market?

Nuritas is heading to Natural Products Expo West 2026 with something we haven't seen before: PeptiStrong® […]
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Nootropics Depot Against the World, Part 2: The Product Line | Episode #206

Paul Eftang and Matt Harrier of Nootropics Depot discuss ingredient standardization and supplement quality on PricePlow Podcast Episode 206

If you thought Part 1 with Paul Eftang and Matt Harrier was wild -- an FDA raid with guns drawn, two years of legal battles, and a crusade against supplement fraud -- Part 2 is where it gets genuinely useful. Episode #206 of the PricePlow Podcast picks up right where we left off, this time […]
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NuCelium: The Canadian Mushroom Company Setting a New Standard for Cordyceps Potency

NuCelium: The Canadian Mushroom Company Setting a New Standard for Cordyceps Potency

Riley Boudreau woke up from foot surgery with a problem. The morphine was wearing off, and he was scrolling through messages from Nepal. The 2015 earthquake had destroyed Ram Timalsina (his good friend and guide)'s village. Entire families were living under tarps. Monsoon season was rapidly approaching.

Mentally addled by his surgery anesthetics, Riley made […]
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NO:NAME Supplements Expands TruShield™ Certified Coverage: Banned Substance Testing for Every Product You Take

NO:NAME Supplements Expands TruShield™ Certified Coverage: Banned Substance Testing for Every Product You Take

When most people think of banned substance certification, they picture pre-workouts and protein powders. But athletes reach for a lot more than that nowadays, and now the supplement industry is starting to catch up.

NO:NAME Supplements has expanded its partnership with TruShield™ Certified to include its full product lineup: ten products spanning everything from […]
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