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Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine | Episode #227

Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine | Episode #227

Episode #227 of the PricePlow Podcast takes us back to the NNB Nutrition booth at IFT First 2026 in Chicago, where Shawn Wells sat down with Mike and Ben for the first of two conversations recorded on-site. This one skips the usual business updates (that's what part two, with Dustin Elliott and Jake Mulder, […]
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Apollon Nutrition Overtime V6: Hardcore Nootropic Upgraded with Dual PEA, Dual-Caffeine Stack

Apollon Nutrition Overtime V6: Hardcore Nootropic Upgraded with Dual PEA, Dual-Caffeine Stack

When Apollon Nutrition builds a nootropic, there's no softening the edges. Apollon Nutrition Overtime™ arrives at V6 with a completely rebuilt formula, while carrying a stimulant profile that destroys most pre-workouts. The biggest additions are ThinFen™ (branded beta-phenylethylamine HCl) at 750mg, NeuroPEA™ (DMPA) at 600mg, and a dual-caffeine delivery system pairing caffeine anhydrous with di-caffeine […]
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Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems

Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems

Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…]
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NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients

NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients

As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.

Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […]
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NNB Nutrition's Pure, Potent, Precise Revolution: Shawn Wells & Dustin Elliott at SupplySide Global 2025 | Episode #192

Shawn Wells and Dustin Elliott from NNB Nutrition discuss Pure Potent Precise campaign and precision fermentation at SupplySide Global on PricePlow Podcast Episode 192

We're back at SupplySide Global 2025 as Shawn Wells and Dustin Elliott from NNB Nutrition return for Episode #192 of the PricePlow Podcast. Since Episode #152, NNB has undergone a dramatic transformation, fully committing to precision fermentation and launching their Pure Potent Precise campaign that's reshaping how the supplement industry thinks about ingredient quality, […]
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NNB Nutrition Dominates SupplySide Global 2025: OnSwitch, Purest Creatine, and the Pure-Potent-Precise Revolution

NNB Nutrition Dominates SupplySide Global 2025: OnSwitch, Purest Creatine, and the Pure-Potent-Precise Revolution

NNB Nutrition solidified its position as an industry leader at SupplySide Global 2025, showcasing next-generation ingredients, hosting a sold-out networking event, and proving they're no longer following trends. They're creating them.

SupplySide Global 2025 marked a major growth marker for NNB Nutrition. What began as a novel ingredient supplier has evolved into an […]
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Visit NNB Nutrition at Booth #5154: Experience the Future of Functional Ingredients at SupplySide Global

Visit NNB Nutrition at Booth #5154: Experience the Future of Functional Ingredients at SupplySide Global

SupplySide Global 2025 approaches, and NNB Nutrition returns to Las Vegas with their most ambitious booth showcase yet at Booth #5154. Following last year's success with XPO NRG, NNB brings an arsenal of innovations demonstrating why they've become the gold standard for novel functional ingredients.

The big draw this year is OnSwitch, a […]
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NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025

NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025

Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.

NNB Nutrition Pushes Beyond Standard Energy Drink Ingredients

Set to debut […]
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Morphogen Nutrition Launches New ALPHAGEN and VOLUGEN: The Ultimate Pre-Workout Duo

Morphogen Nutrition Launches New ALPHAGEN and VOLUGEN: The Ultimate Pre-Workout Duo

Morphogen Nutrition has recently redesigned their flagship pre-workout lineup with the launch of the new ALPHAGEN and VOLUGEN formulas. These aren't just minor tweaks - both products have received major upgrades that position them as serious contenders in the high-end pre-workout space.

Founded by Ben Hartman, Morphogen Nutrition has built a reputation for uncompromising […]
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Sugar Is Dead?! The Top 5 Food Technology Trends from IFT FIRST 2025 and the Revolution in Sweeteners

Sugar Is Dead?! The Top 5 Food Technology Trends from IFT FIRST 2025 and the Revolution in Sweeteners

IFT FIRST 2025 in Chicago wasn't just another food technology conference – it was a preview of how the entire food and beverage industry is being disrupted. From groundbreaking natural sweeteners to the return of traditional fats, the trends emerging from this year's show signal fundamental shifts in how consumers think about food and what […]
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