Pure Vita Labs (Tag Archives)
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PVL ISO CLEAAR: A Clear Protein Drink Built Around LEUVATE+™
PVL has just launched ISO CLEAAR, a dairy-free protein powder built to drink like juice instead of a shake. Each 26g scoop delivers 20g of protein and amino acids for 80 calories with zero sugar (sweetened with sucralose and stevia leaf extract, rounded out with monk fruit and natural flavors), and the formula ships […]
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Jim McMahon of Fit Foods: Protein Price Shocks and the Mutant Story | Episode #215
Jim McMahon turned 60 in early 2026, and his supplement industry experience now spans nearly four decades. He founded Fit Foods Ltd. (parent of Mutant, PVL, Whey Gourmet, and North Coast Naturals) in 1996 with $13,000 and a newborn at home, and built one of the industry's most disciplined manufacturing […]
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April 30, 2026 PricePlow Staff
in Admired Athletes, Bodybuilding, Podcast, Supplement Ingredients, Supplement News
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