Pure Vita Labs (Tag Archives)
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Amino Acid Fortification (Not Spiking!) with Leuvate: Dr. Daniel Traylor | Episode #231
Episode #231 of the PricePlow Podcast is a science deep dive, and this one comes with tons of citations. Dr. Daniel Traylor, a protein and amino acid researcher at DePaul University, joins Jim McMahon of Fit Foods to launch PVL's ISO CLEAAR, a dairy-free protein drink built around Leuvate, Traylor's leucine-forward essential amino […] Continue Reading →
PVL ISO CLEAAR: A Clear Protein Drink Built Around LEUVATE+™
PVL has just launched ISO CLEAAR, a dairy-free protein powder built to drink like juice instead of a shake. Each 26g scoop delivers 20g of protein and amino acids for 80 calories with zero sugar (sweetened with sucralose and stevia leaf extract, rounded out with monk fruit and natural flavors), and the formula ships […] Continue Reading →
Jim McMahon of Fit Foods: Protein Price Shocks and the Mutant Story | Episode #215
Jim McMahon turned 60 in early 2026, and his supplement industry experience now spans nearly four decades. He founded Fit Foods Ltd. (parent of Mutant, PVL, Whey Gourmet, and North Coast Naturals) in 1996 with $13,000 and a newborn at home, and built one of the industry's most disciplined manufacturing […] Continue Reading →
