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Nuritas' AI Magnifier: Inside the Ingredient Discovery Engine That Predates the AI Boom

Nuritas' AI Magnifier: Inside the Ingredient Discovery Engine That Predates the AI Boom

When Nora Khaldi pitched early investors on Nuritas back in 2014, she was selling two ideas that almost nobody in the supplement industry had heard of: artificial intelligence and bioactive peptides.

That was nearly a decade before ChatGPT made AI a household term. And it matters, because what Nuritas built has nothing to do […]
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NNB Nutrition at Expo West 2026: PeptiClear Steals the Show While a Full Pipeline Takes Shape

NNB Nutrition at Expo West 2026: PeptiClear Steals the Show While a Full Pipeline Takes Shape

NNB Nutrition brought new concepts, fresh preclinical data, and a clear beverage thesis to Booth #2201 in Anaheim, leaving with more than a few formulator conversations started.

Natural Products Expo West 2026 draws an organic and natural products crowd, and NNB Nutrition used the show to advance a thesis that's been building for two […]
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Native Whey Protein: The Ultimate Guide to the Purest Form of Whey

Native Whey Protein: The Ultimate Guide to the Purest Form of Whey

Most people shopping for whey protein assume they're comparing versions of the same thing. Same source, different processing grades (ie concentrate, isolate, hydrolysate, etc). Pick your budget, pick your macros, choose a flavor, move on.

Where Your Whey's Processing Begins Makes a Massive Difference

That assumption misses something important. Not all whey starts from the […]
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NNB Nutrition Unveils PeptiClear™ at Expo West 2026: Build Muscle Like Whey... Without the Whey

NNB Nutrition Unveils PeptiClear™ at Expo West 2026: Build Muscle Like Whey... Without the Whey

This year at Natural Products Expo West 2026, NNB Nutrition is debuting a new concept at Booth #2201: PeptiClear™. This is a dipeptide-enhanced clear protein RTD that pairs 10g of hydrolyzed pea protein isolate with 2g of DL185® dileucine to challenge the assumption that you need whey to build muscle.

This is literally perfect[…]
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Formulator's Corner #23: Pepti Protein Power Balls: A Functional Food Featuring PeptiStrong®

Formulator's Corner #23: Pepti Protein Power Balls: A Functional Food Featuring PeptiStrong®

In today's installment of our Formulator's Corner series, we design a hypothetical high-protein snack (protein power balls) built around a clinically studied peptide ingredient and a surprisingly complete muscle support stack. Will a forward-thinking brand bring this to market?

Nuritas is heading to Natural Products Expo West 2026 with something we haven't seen before: PeptiStrong® […]
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Creatine + HMB: The Complete Guide from Athletic Performance to Healthy Aging

Creatine + HMB: The Complete Guide from Athletic Performance to Healthy Aging

Creatine and HMB aren't just bodybuilding supplements anymore. While athletes have stacked these two for years, recent research reveals their broader potential: this combination supports functional strength and independence across your entire lifespan, not through muscle building alone, but by fundamentally improving how your muscles function.

This guide covers what the science shows about combining […]
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Unmatched Supps Dileucine: DL185® Peptide Technology for Muscle Protein SyntheKris

Unmatched Supps Dileucine: DL185® Peptide Technology for Muscle Protein SyntheKris

Leucine has long been recognized as the primary trigger for muscle protein synthesis, but what if there's a more efficient way to deliver its anabolic signal? Unmatched Supps Dileucine brings DL185®, a breakthrough dipeptide composed of two leucine molecules bonded together. Far more than just "regular leucine repackaged", dileucine is a functionally different compound […]
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PeptiStrong: Natural Anabolic Ingredient from Fava Beans

PeptiStrong: Natural Anabolic Ingredient from Fava Beans

Have you ever wondered how new nutritional supplements are discovered? Historically speaking, there's more than one answer to this question.

Lately, a new technique for identifying blockbuster supplements of the future has emerged:

AI-driven research.

Researchers are using powerful computers, equipped with the latest language learning models, to comb biological databases looking for any and […]
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Introducing Nuritas: Using AI to Unlock Nature's Hidden Peptides

Introducing Nuritas: Using AI to Unlock Nature's Hidden Peptides

The supplement industry has an innovation problem. Walk down any supplement aisle and you'll find the same ingredients that have been around for decades... sometimes even a century or more. Whey protein, creatine, caffeine, melatonin. Yes, they work, but they're old. Now that the supplement industry has reached maturity and mainstream adoption, we now face […]
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The Vitamin Shoppe's GLP-1 Support Protein with myHMB: Dual Defense for Women's Muscle and Bone Health

The Vitamin Shoppe's GLP-1 Support Protein with myHMB: Dual Defense for Women's Muscle and Bone Health

Weight management creates a dual threat that women can't afford to ignore: simultaneous loss of both muscle tissue and bone mineral density. While the scale might show progress, what's happening beneath the surface could tell a more complex story -- one where hard-earned muscle disappears alongside skeletal strength, setting the stage for metabolic slowdown, […]
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