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Lazy But Not Dumb: Why the Body Bothers to Make Dileucine From Leucine, and What That Means
On Episode #078 of the PricePlow Podcast, Ralf Jaeger dropped a line that's quietly shaped how we think about peptide ingredients ever since: "the human body is lazy".
But not in a bad way. Instead, it's in the specific, useful way that a species doesn't survive countless years and generations spending energy on processes […] Continue Reading →
Apollon Nutrition Cyclone: A Powerful Creatine-Driven Pre-Workout for Feel-Good Gains
Apollon Nutrition Cyclone enters a new lane for a brand well-known for "clinical-plus" dosing and full label transparency: a pre-workout built on real doses of well-studied active ingredients rather than a stimulant redline. Apollon's fans love their stims, but sometimes you need a toned-down product that brings some research-backed gains. This is that formula.[…] Continue Reading →
Brew Shockalaka Tea Evolved: A Zero-Sugar Nootropic Tea to Rival Coffee Evolved
Brew Shockalaka built its name on Coffee Evolved, a zero-sugar nootropic RTD coffee that turned heads with 200mg of natural caffeine and a stacked functional panel in a 45-calorie can. Now the brand's tea-drinking half gets its own lineup: Tea Evolved, a zero-sugar nootropic tea built on brewed black, green, and white […] Continue Reading →
MuscleTech Creatine Peptide 447 Updates: Now at Walmart With More Creatine Monohydrate
MuscleTech's Creatine Peptide 447 launched into one of the best-timed windows in recent sports nutrition history, arriving right as creatine and peptides became two of the industry's biggest talking points at the same time. Since then, we've seen it sell through multiple times in our system. Now the brand is taking the brain- and muscle-focused […] Continue Reading →
Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout
Applied Nutrition's USA-based ABE lineup is bringing one of the category's most requested flavor collaborations back to shelves. Sour Patch Kids is returning across ABE Performance Energy Drink and ABE Pre-Workout, with Creatine + Peptides joining the collection too. The whole lineup lands at GNC, available September 1.
Sour Patch Kids Returns to Supplements Thanks[…] Continue Reading →Perfect Day is Coming for the Protein Market - Kyle Failla | Episode #230
Whey protein isolate keeps getting more expensive, and the reasons go deeper than most people realize. In Episode #230 of the PricePlow Podcast, Mike and Ben sit down with Kyle Failla, Head of Commercial at Perfect Day, to unpack why whey protein prices have climbed so far, and what the company's new […] Continue Reading →
Sydney Cummings x GHOST Mango Colada: Clear Whey, Greens, Hydration RTD, and a 200mg Legend
Summer isn't over yet, and GHOST is closing it out with round two of its collaboration with fitness icon Sydney Cummings. The Sydney Cummings x GHOST Mango Colada collection spans four products this time:
GHOST Clear Whey GHOST Greens GHOST Hydration Drink (RTD), and A brand new version of GHOST LegendProduct packages arrive […] Continue Reading →
Unmatched Supps Longevity Greens+: Kris Gethin's All-In-One Greens, Reds, and Probiotic Formula
Unmatched Supps has spent the last several releases blurring the line between performance and longevity, and its newest launch also brings that mentality to the daily greens category. Unmatched's Longevity Greens+ is an all-in-one superfood powder built around 5,750mg of an Organic Greens Blend, 1,500mg of an Organic Reds Blend, 500mg of mushrooms, a 14-strain […] Continue Reading →
Alpha Lion Flips The Switch: SuperHuman Pre-Workouts Go All Red
Alpha Lion built its reputation on SuperHuman, the pre-workout family that put the brand on the map. Now the entire lineup is getting a head-to-toe rebuild, and the brand is leaning hard into a new idea: the switch.
On Alpha Lion's original black-label lineup, the products were about building capability. The new red […] Continue Reading →
GHOST's Next Collab Era: Cloning Soda, Not Candy - And Besting the Originals
GHOST built a large part of its identity on collaborative flavors. But that identity is shifting, as we're seeing from their recent GHOST Energy launches. GHOST Energy x A&W Root Beer just opened its Secure-A-Can window this week, and it's blown basically everyone away.
Nine years into the collab game, GHOST isn't cloning candy into […] Continue Reading →
