Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
Animal JUICED Aminos Revamped: Now with Electrolytes
For decades, Animal Pak has been supporting athletes worldwide, with a massive “pak” of vitamins, minerals, and more meant for serious training. Over time, Universal Nutrition has expanded their Animal lineup, disclosing more and more of their formulas.
On the training side, some of our recent favorites include Animal Pump Pro, Animal Primal, […]
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Kris Gethin and Kaged Part Ways
On March 22, 2023, it was formally announced that Kris Gethin and Kaged were separating.[1] The partnership lasted nearly a decade, and was successful beyond all expectations.
To emphasize that Kaged’s product development, quality, and testing would continue to be world class, the brand’s leadership put out the following statement on Instagram:[1]
On behalf […]
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BUM Energy: Chris Bumstead’s Energy Drink Has Landed
We’ve been covering a ton of news on Raw Nutrition, the supplement brand partnered by Chris Bumstead, Matt Jansen, and Domenic Iacovone that’s becoming very well-known for its “CBum” series of products, including the popular Thavage Pre-Workout Supplement.
It turns out that CBum has something else in store, and it’s available now – with […]
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Mamba vs. Karma: Which Klout Pre-Workout is For You?
Last week, we were excited to introduce readers to the onslaught of new supplements coming in early 2023 from Klout, the young brand dubbed our “Brand to Watch for 2023“. We then covered the labels of their new PWR Burn (fat burner), Aminos, and PWR Off (sleep aid) formulas.
Today, we get […]
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AP Prime Bites Launch Two GLAZED Flavors – With High-Moisture Glaze!
Protein powders thrown in a shaker cup with a bit of milk are great for times when you just want to get a nice, big serving of protein in quickly and without hassle. That said, sometimes you just want to bite into something solid.
Functional foods have experienced a massive rise in popularity over the […]
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Dan Lourenço #4: Ghost Lifestyle’s Plans for 2023 | Episode #088
https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-2023
After winning Brand of the Year for the third straight time during PricePlow’s 2022 Supplement Industry Awards, we invited Ghost Lifestyle’s Dan Lourenço back onto the PricePlow Podcast for his fourth appearance on the show.
We recapped 2022 with him, and then got Ghost’s 2023 plans underway. Inside, we talked about what a great […]
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Performax Labs ProWheyMax: Protein Boosted by Velositol and DigeZyme
Performax Labs, the longstanding science-based supplement brand with hard-hitting, powerful formulas, has been a touch quiet after coming off of a massive recharge with some incredible pre-workout (HyperMax and VasoMax) and weight loss (OxyMax) formula updates. They took a breath to upgrade their location, and now it’s time to get […]
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Inspired Nutraceuticals Rebirths Protein+ and ISO-PF Protein Powders
Inspired Nutraceuticals is on what can only be described as a blitzkrieg recently. Hot off the heels of the launch of FSU Serum, a stimulant-free pre-workout glycerol liquid packed with pump-inducing ingredients, Inspired is out with not one, but two new protein offerings.
Beyond Whey: Taking Protein a Step (or Two) FurtherWhen it […]
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Glaxon Specimen Genesis: A Pre-Workout Powered with Added Ketones
The R&D team at Glaxon rarely disappoints. These guys are absolutely on top of supplement research, steadfastly taking the industry’s game to the next level by creatively applying new or slept-on ingredients.
Put simply, there’s methodology behind their formulas that we think is unsurpassed. Their Specimen Pre-Workout series has gone through several iterations now. If […]
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