Author Archives: Mike Roberto
About Mike Roberto
Mike Roberto: The Researcher Who Founded PricePlow
n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.
Mike Roberto 2019
As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.
A "Biohacktivist" Armed with Data
Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.
Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.
Mike celebrating after a successful paddle race
Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.
Competitive Swimmer
In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..
But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.
Family and home life: "Know Your Child"
At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.
Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.
You can see Mike regularly on the PricePlow YouTube Channel.
Follow Mike Roberto on Social Media
Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:
- Twitter: @MicroBerto (@PricePlow for industry-related activity)
- LinkedIn: linkedin.com/in/mikeroberto/
- Facebook: facebook.com/mike.roberto (see also PricePlow's Facebook)
- YouTube: YouTube.com/PricePlow
- Instagram: @PricePlow
- IMDB: imdb.com/name/nm3834816
- Personal Blog: MikeRoberto.com (relatively defunct)
A1 Plus+ Supplements Bring Affordable Basics Back to A1 Supplements
Anyone that’s ever used PricePlow knows and loves A1 Supplements, one of the longest-standing and most-trusted e-commerce supplement stores on the internet.
A1 has made a huge difference thanks to their impeccable customer service, fast shipping, and non-stop stream of Buy 1 Get 1 Free offers.
Through that customer service, they’ve learned a few […]
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Vegun Nutrition’s VeganMass: A Vegan Athlete’s Dream Come True
The Vegan Diet is one of the fastest-growing movements in the history of nutrition. A growing mass of plant-driven dieters have claimed better health, longevity, and body composition when going vegan — and some of the research backs that up… when it’s done properly.
The problem is, it’s not easy to be an “optimal” […]
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SNS Focus XT: The Go-To Energy Nootropic.. Now in Candy Corn!
2018 Update: This product has been updated to represent the new 2018 formula and the limited edition candy corn flavor launched in October of 2018!
Nootropics have become far more mainstream the past few years. Through the ups and downs of the industry, stimulants have come and gone, and when certain ingredients get banned,
nootropics […]
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The Genius Muscle Builder: Natural Muscle Gains Like a Genius
The Genius Brand has become the company to beat on Amazon in 2018. Their products all have science-backed formulations that have become the talk of the industry. Recently, they entered the “natural muscle building” corner with The Genius Muscle Builder. There’s no doubt, we’re huge fans of Genius, especially with formulas like Genius Joy[…]
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CreaClear Creatine Monohydrate (Kaged Muscle Product Discontinued)
When Kris Gethin started Kaged Muscle, he had the opportunity to take years of nutrition and training experience and apply it to a product line that worked best for him. With tons of lab testing (on both himself and the supplements) combined with the expertise of genius formulator Brian Rand, the Kaged Muscle product […]
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Mark Glazier Lobbies Congress for Better Protein Labeling Laws | #016
In May of 2018, Mike and Mark Glazier talked about Mark’s recent trip to Washington D.C. (posted here on Mark’s Facebook and embedded below), where the NutraBio founder and CEO was lobbying for better protein labeling laws.
Mark explains some of the issues he commonly sees, and while we believe that customer education is the […]
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DMAA FDA Lawsuit Appeal Oral Arguments: Hi-Tech Gets Their Day in Court
In March of 2018, we were left with Hi-Tech Pharmaceuticals’ appeal to the Eleventh Circuit court over their DMAA lawsuit against the FDA. Before we get into the update, a quick recap:
Hi-Tech appealed the ruling of district court judge Willis B. Hunt because he made his decision against them based upon information that neither[…]
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PEScience Delights Vegan Select Protein Fans with Cinnamon Delight
PEScience is known to make some of the best tasting proteins on the market. When the brand introduced their Select Protein Powder in 2014, it’s done nothing but sell and review well, building a growing flavor profile over time. PES has even skyrocketed in international markets, but back home in the US, customers wanted even […]
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Mega Pre Goes BLACK! Primeval Labs Crushes it with Heavier Stim Pre Workout
Primeval Labs has released a much-improved look at its all-new and extremely exciting Mega Pre “upgrade”. On August 22nd, 2018, one of the industry’s fastest-growing brands released the new label for their upcoming Mega Pre Black. This new black label gives the product a darker vibe, which alludes to a powerful, stimulated enhancement.
What’s[…]Continue Reading →
NutraBio BioCrew: An All-Inclusive Training and Learning Community
What are we really doing here?
Most sports nutrition consumers buy supplements not only to enhance their performance in the gym, but to enhance their physique outside of it too.
And over the years, countless brands have come and gone to cater to those consumers — some with a fresh take on training and supplementation, […]
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