Author Archives: Mike Roberto

About Mike Roberto

Mike Roberto: The Researcher Who Founded PricePlow

n=1 Diet Researcher Scientist and Experimenter. Father. Husband. Entrepreneur. Water Animal. Heavy Metal Connoisseur. Patriot.

Mike Roberto 2019

Mike Roberto 2019

As the founder and CEO of PricePlow, Mike wears an extraordinary number of professional hats, but none is more important than father. PricePlow began as a deals website for nutritional supplements and vitamins, but has evolved into so much more as Mike's journey towards optimized healthspan opened the doors to several discoveries.

A "Biohacktivist" Armed with Data

Stealing a term coined by Shawn Wells, RDH, Mike is a "biohacktivist", stemming from the words "biohacker" and "activist". Through thousands of dollars spent on blood tests, specialized foods, and supplements, Mike has learned that conventional 'establishment' nutritional guidelines have failed him and his family. He has made it his mission to help bring awareness to those who seek a similar awakening.

Through PricePlow, Mike is backed up by a team of doctors, researchers, professional athletes, dieticians, and medical school students in an effort to bring source-cited truth to his followers. With their help, he utilizes certain dietary tools such as a low-carb diet with an emphasis on healthy meat to maintain optimal cognitive and physical health.

Mike celebrating after a successful paddle race

Mike combines his background in competitive sports, computer programming, and is known for his role as a biomedical scientist on television.[1] This experience combined, he has created one of the most helpful nutrition tools on the web -- with, of course, the help of his incredibly talented research and programming team.

Competitive Swimmer

In the sporting world, Mike comes from a swimming background where he began competing at the age of five. He played water polo at the Ohio State University and is now a competitive sand volleyball player and Master's swimmer, specializing in endurance ocean swims as well as freestyle butterfly sprints. Mike participates in US Masters Swim races in Central Texas. He is 6'0 and weighs in at 185lbs as of December 2018..

But it's not all water -- when he's not spending ridiculous hours developing PricePlow and poking holes at the latest diet research, he can be found training at home.

Family and home life: "Know Your Child"

At home, Mike is married to his wonderful wife Jill, and together they raise their delightfully precious daughter, who was born in the fall of 2017. Mike and Jill have taken an extremely active "know your child" stance, educating her as much as possible as early as possible.

Mike lives outside of Austin, TX near the Hill Country, and is always happy to jump in on a triathlon relay as your swimming leg.

You can see Mike regularly on the PricePlow YouTube Channel.

Follow Mike Roberto on Social Media

Mike spends nearly all of his social media time on the @PricePlow accounts, but there are some personal accounts too:

Bucked Up Twin Co-Founders Ryan and Jeff Gardner on Their Billion-or-Bust Supplement Journey | Episode #181

Bucked Up co-founders Ryan and Jeff Gardner discuss supplement industry success and Black Ant pre-workout on PricePlow Podcast

On Episode #181 of the PricePlow Podcast, we sit down with twin brothers Ryan Gardner (CEO) and Jeff Gardner (CMO) of Bucked Up at their Salt Lake City headquarters. This conversation reveals the remarkable journey from internet marketing pioneers to building a billion dollar million supplement empire, complete with helicopter rides over Utah's mountains […]
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Dan DeMarino & Anthony Clark: Helaina's Precision Fermentation Revolution with effera™ | Episode #180

Dan DeMarino and Anthony Clark Chief of Helaina: effera Human-equivalent lactoferrin and precision fermentation

On Episode #180 of the PricePlow Podcast, Mike and Ben venture into the heart of Manhattan to visit Helaina, where they sit down with Dan DeMarino, Business Development Director, and Anthony Clark, Chief Technology Officer, for an in-depth exploration of precision fermentation technology and effera™ human-equivalent lactoferrin.

This conversation provides a […]
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Ghost Protein Bar: 20g Protein in 2 Bars with 2 Grams of Sugar

GHOST Protein Bar

Ghost Lifestyle just dropped their most anticipated product launch of 2025: Ghost Protein Bars... and they're entering the category with a game-changing twist. These aren't your standard protein bars that taste like cardboard wrapped in regret. Ghost is bringing their signature flavor mastery to a revolutionary dual-bar format that'll have you questioning why anyone […]
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Sensapure's Tyrus Sciarra on Flavor Innovation, Sucralose vs. Natural Sweeteners, and Industry Trends | Episode #179

Tyrus Sciarra Sensapure Flavors PricePlow Podcast Episode 179 IFT First 2025 flavor science natural artificial sweeteners

On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure's booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world […]
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Inside Veritacor Supplement Manufacturing: GMP Excellence, NSF Certification, and the Future of Production | Episode #178

Veritacor Supplement Manufacturing on the PricePlow Podcast

On Episode #178 of the PricePlow Podcast, Ben and guest co-host Joey Savage take listeners inside Veritacor Manufacturing in Luling, Texas, for an exclusive facility tour and in-depth conversation with founders Frank Santos and Derek Curtiss. This episode provides a rare behind-the-scenes look at what it takes to build and operate an NSF-certified, […]
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GNC Global Conference Finale: Franchisees, Innovation & Community | Episode #177

GNC Franchisees and Innovation at the 2025 GNC Global Conference

In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement industry thrives on authentic relationships […]
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The Gremin Pain & Recovery Breakthrough: Zeus Hygia's Arun Kanth and Green Regimen's Tyshawn Bryant | Episode #176

Arun Kanth Zeus Hygia Tyshawn Bryant Green Regimen Gremin Podcast Episode 176

In this two-part Episode #176 of the PricePlow Podcast, we explore Gremin, the breakthrough dual polyphenolic ingredient from Zeus Hygia that's revolutionizing sports nutrition recovery.

First, we sit down with Dr. Arun Kanth, founder of Zeus Hygia, to dive deep into the science behind this patent-pending combination of curcumin and green coffee […]
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Protein 'Out of Thin Air' with Solar Foods Solein® - Juan Benítez-García & Sini Möttönen | Episode #175

Solar Foods Solein PricePlow Podcast

On Episode #175 of the PricePlow Podcast, we sit down with Juan Benítez-García, Chief Sales Officer, and Sini Möttönen, Senior Application Scientist from Solar Foods at IFT First 2025 in Chicago. Broadcasting from the Sensapure Flavors booth, we explore the revolutionary Solein® protein that's literally made "out of thin air".

This […]
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Lion's Mane Mushroom: Clinical Research, Extract Types, and Industry Innovation

Lion's Mane Mushroom: Clinical Research, Extract Types, and Industry Innovation

Lion's Mane (Hericium erinaceus) is one of the most promising functional mushrooms for cognitive support and brain health. This article examines evidence behind Lion's Mane's cognitive benefits, decodes the differences between fruiting body and mycelium extracts, explores bioactive compounds like hericenones and erinacines, and explains why most Lion's Mane supplements on the […]
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Glanbia Nutritionals Strength Platform: CreaBev®, OptiATP™, and the Future of Beverage Innovation | Episode #174

Glanbia Nutritionals Strength Platform (OptiATP, CreaBev, Collameta, TruCal) on PricePlow Podcast 174

On Episode #174 of the PricePlow Podcast, Mike and Ben sit down with Rachel Schreck (Product Strategic Manager) and Brent Petersen (Vice President of Research) from Glanbia Nutritionals to explore the revolutionary Glanbia Nutritionals Strength Platform that's transforming how we think about performance ingredients, especially in beverage applications. This powerhouse team brings decades of […]
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