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Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott | Episode #229
NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast, recorded live at IFT FIRST 2026 in Chicago.
It's the second of two conversations we recorded with NNB on-site. The first, Episode #227, dug into Shawn Wells' science-first philosophy. This one turns to the business […]
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On the Brightside Launches Zembrin®-Powered Non-Alcoholic Feel-Good Soda
On the Brightside just planted a flag in the fastest-growing corner of the beverage aisle: the non-alcoholic, functional "feel-good" drink.
Its debut lineup, featuring Guava Glow and Strawberry Sunshine flavors, is a zero-sugar, zero-calorie sparkling soda built around one active ingredient, Zembrin®, the standardized kanna (Sceletium tortuosum) extract from PLT Health […]
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Procter & Gamble to Acquire Thorne for $3.8 Billion: Will the Science Survive the Shareholders?
Thorne is being acquired by Procter & Gamble in a deal reportedly worth $3.8 billion, and it's a massive signal of how seriously P&G takes the supplement category.[1] We've only written about Thorne once before, in our look at the Thorne ashwagandha with Shoden launch, but the brand needs little introduction: a vertically integrated, practitioner-trusted […]
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Animal Creatine Chews Add a Watermelon Lime Flavor
Animal Creatine Chews just added a new flavor to the lineup: Watermelon Lime. If you haven't tried Universal Nutrition's delicious chewable take on creatine yet, the pitch is simple: 5 grams of micronized creatine monohydrate in 4 candy-like tablets, no shaker bottle, no powder to measure, and no water needed. And every flavor has […]
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Apollon Nutrition Bare Knuckle V6: Insanely Massive Doses, Zero Stimulants
Apollon Nutrition Bare Knuckle V6 is the latest version of the brand's fully disclosed, stimulant-free pre-workout, built to sit alongside Hooligan, Apollon Nutrition's flagship high-stimulant pre-workout, for lifters who want the pumps and focus without the jitters. Where Hooligan leans on a heavy caffeine stack (and more), Bare Knuckle V6 skips stimulants entirely and […]
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A&W® Root Beer Flavor Comes to GHOST® ENERGY for a Limited Time!
GHOST® ENERGY is adding a massive new name to its collab resume: A&W® Root Beer. It's the brand's first-ever team-up with the century-old root beer name, bringing a nostalgic soda-fountain flavor to GHOST's 200mg natural caffeine energy drink in 12-pack cases. The Root Beer flavor drops as a limited-time offering, so it's built for […]
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SuperHuman Goes All Red: Darin Decker Reveals Alpha Lion's New Pre-Workouts | Episode #228
Darin Decker returns to the PricePlow Podcast for Episode #228, his fifth appearance on the show and his first since becoming VP of Sales at Alpha Lion. He joins Mike and Ben for a full walkthrough of the biggest SuperHuman relaunch in years: five reformulated pre-workouts, a rebrand from black to red, and the […]
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GHOST Protein Drink x Yoo-hoo Chocolate: 25g Protein Powers GHOST's RTD Comeback
GHOST Protein Drink x Yoo-hoo Chocolate is official, and it landed with the kind of launch GHOST fans have come to expect: gone in minutes.
The collaboration pairs Yoo-hoo's decades-old chocolate milk flavor with a ready-to-drink protein shake built around ultra-filtered skim milk, delivering 25 grams of protein, 120 calories, and a […]
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Doing Double Duty: How Animal M-Stak's PEAK ATP® Powers Strength AND Protein Uptake
Animal M-Stak has been the brand's go-to non-hormonal pick for a long time, and the 2026 rebuild gave it a real reason to earn that reputation again. We covered the full M-Stak formula overhaul in detail already, from the mushroom blend to the ecdysteroid complex up front.
M-Stak occupies a specific lane in Animal's pill […]
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Senactiv's Rg1 Boosts Muscle Mitochondria by 173% in Postmenopausal Women: New 2026 Study
Most of Senactiv's research story has been performed on young, trained men in their twenties. Cycling tests, squat sessions, and muscle biopsies from twenty-somethings pushing themselves in a lab: that's where the ginsenoside Rg1 in Senactiv® built its senolytic reputation over the past decade.
A new trial changes who's in the room.
Senactiv Supports Postmenopausal[…]Continue Reading →
