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Animal Creatine Chews Gets Sour Surge: Creatine for Muscle and Mind
Animal Creatine Chews just added a flavor for the sour candy crowd: Sour Surge. The pitch is the same one Universal Nutrition's Animal brand has been making since 2022: 5g of creatine monohydrate in four chewable tablets, with no shaker, no scoop, and no water required.
We first covered the format in our original […] Continue Reading →
Santé Life Elixir: A Non-Alcoholic Lemon Sparkler with Cognizin® Citicoline
The non-alcoholic aisle has grown up fast, and Santé Life Elixir is a polished example of where it's headed. Each can is a sparkling, Mediterranean-inspired lemon drink with 0.0% alcohol, 20 calories, and no caffeine, and the formula includes Cognizin® citicoline, Kyowa Hakko's clinically studied brain-health ingredient, alongside marine collagen, adaptogens, and electrolytes.
Celebration[…] Continue Reading →Join NuLiv Science & PricePlow for a SupplySide Global Day 1 Happy Hour
SupplySide Global opens its first-ever three-day expo hall on Wednesday, October 28, and NuLiv Science has the perfect way to close out Day 1. The team behind AstraGin and Senactiv is hosting a happy hour at Libertine Social inside Mandalay Bay, and they've co-branded it with PricePlow. We're thrilled to be part of it.
If […] Continue Reading →
Mitchell Hooper: World's Strongest Man Tells All | Episode #240
Mitchell Hooper won his second World's Strongest Man title in April 2026, and he's the first professional strongman to join the PricePlow Podcast. He's also a kinesiologist with a master's degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician's reasoning behind them.
In Episode #240 of the […] Continue Reading →
Beyond the Pill: Glanbia's Case for Supplements People Actually Keep Taking
Every supplement brand obsesses over what goes into the bottle. Far fewer think hard enough about whether customers will still be opening or repurchasing it months later.
That second question is where routines fall apart. In Glanbia's consumer research, 1 in 10 people who stopped taking supplements said "boredom" was the reason. Mintel data in […] Continue Reading →
GHOST Protein Cereal Gets Trix: Fruity Puffs With 17g Protein
GHOST's cereal shelf is getting a lot more colorful!
In collaboration with General Mills, GHOST is launching GHOST Protein Cereal x Trix, the fourth permanent flavor in its protein cereal lineup. It carries the same 17g of protein per 1¼-cup serving as the rest of the line, now in the fruity, multicolored puffs Trix […] Continue Reading →
Applied Food Sciences at SupplySide Global 2026: Natural Caffeine and More at Booth 5730
Applied Food Sciences is a Silver Sponsor of SupplySide Global 2026. Stop by Booth 5730 in Bayside C from October 28 to 30 to talk PurCaf®, AmaTea® Max, Oligen®, and the new PurTea® family.
SupplySide Global's expo hall opens Wednesday, October 28 at Mandalay Bay in Las Vegas, and for the first time, it […] Continue Reading →
MuscleTech Creatine Line: Creatine + Hydration, Energy, and HMB in a Cleaner Lineup
Creatine has outgrown the bodybuilding aisle. Runners, hybrid athletes, busy professionals, women from all walks of life, and people who'd never call themselves gym rats now take it daily. Yet, most creatine still looks like it was designed for a bodybuilding stage. MuscleTech, the brand behind classic heavy-hitters like Cell-Tech, is taking a new […] Continue Reading →
GHOST Protein Bar Adds Mint Chocolate as Its Fourth Flavor
GHOST Protein Bar is getting its first new flavor since launch, and the brand went with a classic: Mint Chocolate. It's the fourth permanent flavor in the lineup, produced in partnership with General Mills like the rest of the bars, and it keeps the same headline numbers: 20g of protein and 2g of sugar […] Continue Reading →
NNB Nutrition at SupplySide Global 2026: VasoRush Launch, OnSwitch 2.0 Vote, Reb M9, and a GAA Preview
SupplySide Global runs October 26 to 30 at Mandalay Bay in Las Vegas, and its first-ever three-day expo hall opens Wednesday, October 28. NNB Nutrition will be there as a Silver Sponsor at Booth #5952 in Bayside C, and the company behind DL185, GlucoVantage, and MitoBurn has a lot to show.
The headliners […] Continue Reading →
