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Animal HydroDrive: Pre-Workout Hydration Starts Before the First Rep
Serious lifters are intentional about almost everything that happens before the first working set. Training splits get programmed, meals get weighed, pre-workouts get timed, and warm-ups get respected. Yet hydration is usually the exception, handled with whatever's left in the water bottle once the session is already underway! Animal thinks that's backwards, and Animal HydroDrive[…] Continue Reading →
Zynamite® in the Wild: Four RTDs Bringing Mango Leaf Focus to the Can
A functional beverage ingredient has to dissolve, stay in solution, and leave the drink tasting like something people want to finish. Zynamite® S, the water-soluble grade of the mango leaf extract from Nektium Pharma, was developed for that job, according to its maker, and finished cans are starting to appear. This roundup covers four […] Continue Reading →
New Iron Deficiency Guidelines Set Adult Ferritin Cutoff at 30ng/mL
On September 16, 2026, the American Society of Hematology (ASH) issued new clinical practice guidelines for diagnosing iron deficiency.[1] The headline change: most adults, including menstruating and pregnant individuals, are now considered iron deficient at a serum ferritin of 30ng/mL or lower. The cutoff commonly used for adults had been 15ng/mL.
Before this change, […] Continue Reading →
The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237
Jason Mancuso built Musclesport's name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike's first full sit-down with him, alongside Musclesport EVP and CMO […] Continue Reading →
Ready to Consume: NNB Nutrition Brings Small-Dose Ingredients to Food and Gummies
For most of the supplement industry's history, "how much" and "how it's delivered" were separate questions. A clinical dose was a clinical dose, whether it showed up in a capsule, a scoop of powder, or eventually a can. That's changing. Consumers, especially younger ones, want the same energy, recovery, and longevity support they'd get from […] Continue Reading →
AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy
Applied Food Sciences (AFS) has built two of its flagship ingredients around the same basic pitch: natural caffeine sources that give formulators a superior alternative to synthetic caffeine anhydrous, providing a smoother option for users who report jitters at higher doses. We've already covered the first of those ingredients, PurCaf® (AFS's green coffee bean-derived caffeine […] Continue Reading →
Glanbia's Custom Premix Solutions: Making Complex Formulas Simple
Say you're building a new electrolyte powder, collagen gummy, or energy chew. Your spec calls for eight vitamins, three minerals, a stabilized botanical extract, and a sweetener blend that won't clash with your flavor system. Nearly every ingredient comes from a different supplier, each with its own lead time, minimum order, particle size, and paperwork. […] Continue Reading →
Kinexa and Dynagenix Chews from PLT Health: Joint Health Concepts Brands Should Copy
PLT Health Solutions was a title sponsor of the Future Nutra Innovation Summit, and the company brought more than ingredient literature to Houston. We came home with two chewable joint-health concept samples built around Kinexa and Dynagenix.
Both pouches say "SAMPLE - NOT FOR RESALE" because they're not finished PLT retail products. Instead, they're […] Continue Reading →
Cell-Tech Resurgence: MuscleTech's Cell-Tech Creatine Max Strength Goes Viral
MuscleTech's Cell-Tech Creatine has been part of the brand's creatine lineup for years, but it's currently having a moment nobody at the company scripted: a viral resurgence on TikTok. The latest formula, currently under the name MuscleTech's Cell-Tech Creatine Max Strength, has five grams of creatine monohydrate, a heavy carbohydrate blend, and alpha lipoic […] Continue Reading →
C4 AlphaBomb Sport: Cellucor's NSF Certified Pre-Workout Powered by enfinity Paraxanthine
Cellucor is expanding the AlphaBomb name with a second, more accessible entry: C4 AlphaBomb Sport. Like the original, it ships in a tub molded into the shape of a bomb, with this version in a bright yellow finish that matches the rest of the C4 shelf.
The original C4 Alpha Bomb built its reputation […] Continue Reading →
