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Unmatched Supps Longevity Greens+: Kris Gethin's All-In-One Greens, Reds, and Probiotic Formula
Unmatched Supps has spent the last several releases blurring the line between performance and longevity, and its newest launch also brings that mentality to the daily greens category. Unmatched's Longevity Greens+ is an all-in-one superfood powder built around 5,750mg of an Organic Greens Blend, 1,500mg of an Organic Reds Blend, 500mg of mushrooms, a 14-strain […]
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Alpha Lion Flips The Switch: SuperHuman Pre-Workouts Go All Red
Alpha Lion built its reputation on SuperHuman, the pre-workout family that put the brand on the map. Now the entire lineup is getting a head-to-toe rebuild, and the brand is leaning hard into a new idea: the switch.
On Alpha Lion's original black-label lineup, the products were about building capability. The new red […]
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GHOST's Next Collab Era: Cloning Soda, Not Candy - And Besting the Originals
GHOST built a large part of its identity on collaborative flavors. But that identity is shifting, as we're seeing from their recent GHOST Energy launches. GHOST Energy x A&W Root Beer just opened its Secure-A-Can window this week, and it's blown basically everyone away.
Nine years into the collab game, GHOST isn't cloning candy into […]
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Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott | Episode #229
NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast, recorded live at IFT FIRST 2026 in Chicago.
It's the second of two conversations we recorded with NNB on-site. The first, Episode #227, dug into Shawn Wells' science-first philosophy. This one turns to the business […]
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On the Brightside Launches Zembrin®-Powered Non-Alcoholic Feel-Good Soda
On the Brightside just planted a flag in the fastest-growing corner of the beverage aisle: the non-alcoholic, functional "feel-good" drink.
Its debut lineup, featuring Guava Glow and Strawberry Sunshine flavors, is a zero-sugar, zero-calorie sparkling soda built around one active ingredient, Zembrin®, the standardized kanna (Sceletium tortuosum) extract from PLT Health […]
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Procter & Gamble to Acquire Thorne for $3.8 Billion: Will the Science Survive the Shareholders?
Thorne is being acquired by Procter & Gamble in a deal reportedly worth $3.8 billion, and it's a massive signal of how seriously P&G takes the supplement category.[1] We've only written about Thorne once before, in our look at the Thorne ashwagandha with Shoden launch, but the brand needs little introduction: a vertically integrated, practitioner-trusted […]
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Animal Creatine Chews Add a Watermelon Lime Flavor
Animal Creatine Chews just added a new flavor to the lineup: Watermelon Lime. If you haven't tried Universal Nutrition's delicious chewable take on creatine yet, the pitch is simple: 5 grams of micronized creatine monohydrate in 4 candy-like tablets, no shaker bottle, no powder to measure, and no water needed. And every flavor has […]
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Apollon Nutrition Bare Knuckle V6: Insanely Massive Doses, Zero Stimulants
Apollon Nutrition Bare Knuckle V6 is the latest version of the brand's fully disclosed, stimulant-free pre-workout, built to sit alongside Hooligan, Apollon Nutrition's flagship high-stimulant pre-workout, for lifters who want the pumps and focus without the jitters. Where Hooligan leans on a heavy caffeine stack (and more), Bare Knuckle V6 skips stimulants entirely and […]
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A&W® Root Beer Flavor Comes to GHOST® ENERGY for a Limited Time!
GHOST® ENERGY is adding a massive new name to its collab resume: A&W® Root Beer. It's the brand's first-ever team-up with the century-old root beer name, bringing a nostalgic soda-fountain flavor to GHOST's 200mg natural caffeine energy drink in 12-pack cases. The Root Beer flavor drops as a limited-time offering, so it's built for […]
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SuperHuman Goes All Red: Darin Decker Reveals Alpha Lion's New Pre-Workouts | Episode #228
Darin Decker returns to the PricePlow Podcast for Episode #228, his fifth appearance on the show and his first since becoming VP of Sales at Alpha Lion. He joins Mike and Ben for a full walkthrough of the biggest SuperHuman relaunch in years: five reformulated pre-workouts, a rebrand from black to red, and the […]
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