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C4 Sport Gets Cereal Killer: C4 Energy's Breakout Flavor Comes to Pre-Workout
Nutrabolt is taking its most talked-about flavor out of the can and putting it in a tub. C4 Sport pre-workout now comes in Cereal Killer, the fruity cereal flavor that took over the C4 Energy lineup. It's available now at The Vitamin Shoppe, H-E-B, and Nutrabolt's own online store, and it arrives on Amazon […] Continue Reading →
Every Methyl Counts: The Optifolin+ 7x Methyl Donor Advantage
When we covered Balchem's Optifolin+ in July, the question was form. Most folate on the market is still folic acid, a problematic synthetic precursor that must clear several enzymatic conversion steps before your cells can use it. Advances in folate science have led to growing interest in bioactive forms such as L-5-MTHF. Optifolin+[…] Continue Reading →
NNB Nutrition CurcuPrime: The Pure Tetrahydrocurcumin (4-HC) Breakdown
Curcumin might be the most famous ingredient in natural health. It's the compound that gives turmeric its golden color, it's been the subject of thousands of studies, and it shows up in everything from joint formulas to longevity stacks.
It also has a well-known weakness. Once you swallow it, your body starts converting it into […] Continue Reading →
Mr. Olympia Nick Walker on Morphogen Nutrition, His Signature Line, and What He Actually Uses | Episode #238
Nick Walker is the new Mr. Olympia, and he won the title as a co-owner of Morphogen Nutrition, not just a sponsored athlete. He made sure of that before he ever switched companies.
Episode #238 of the PricePlow Podcast brings Nick together with Morphogen founder Ben Hartman, who explained the equity deal […] Continue Reading →
PÜR NATIVE Beyond Protein: The Bioactive Compounds That Survive Native Whey Processing
On a Supplement Facts panel, whey protein always gets reduced to a single number: 26g protein. That's useful, but it leaves out a lot of biology.
Milk doesn't contain one generic substance called "protein", and even "whey protein" is a fairly generic term. Its whey fraction is made of distinct proteins, including beta-lactoglobulin, […] Continue Reading →
Wyse No. 1 Founders Blend: Caffeine-Free Focus with enfinity Paraxanthine
Ever wish someone took our collaborative XPO NRG concept formula from 2024 and made it into a finished product? That's exactly what we have here today!
Wyse No. 1 Founders Blend is a caffeine-free, zero-sugar nootropic drink built around five branded ingredients, and TSI Group's enfinity® paraxanthine leads the formula at 200mg per 12oz can. […] Continue Reading →
Animal HydroDrive: Pre-Workout Hydration Starts Before the First Rep
Serious lifters are intentional about almost everything that happens before the first working set. Training splits get programmed, meals get weighed, pre-workouts get timed, and warm-ups get respected. Yet hydration is usually the exception, handled with whatever's left in the water bottle once the session is already underway! Animal thinks that's backwards, and Animal HydroDrive[…] Continue Reading →
Zynamite® in the Wild: Four RTDs Bringing Mango Leaf Focus to the Can
A functional beverage ingredient has to dissolve, stay in solution, and leave the drink tasting like something people want to finish. Zynamite® S, the water-soluble grade of the mango leaf extract from Nektium Pharma, was developed for that job, according to its maker, and finished cans are starting to appear. This roundup covers four […] Continue Reading →
New Iron Deficiency Guidelines Set Adult Ferritin Cutoff at 30ng/mL
On September 16, 2026, the American Society of Hematology (ASH) issued new clinical practice guidelines for diagnosing iron deficiency.[1] The headline change: most adults, including menstruating and pregnant individuals, are now considered iron deficient at a serum ferritin of 30ng/mL or lower. The cutoff commonly used for adults had been 15ng/mL.
Before this change, […] Continue Reading →
The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso | Episode #237
Jason Mancuso built Musclesport's name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike's first full sit-down with him, alongside Musclesport EVP and CMO […] Continue Reading →
