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HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults
Something interesting happens when researchers pile on the protein. You'd expect that at some point, a high-quality dose becomes sufficient on its own and any added ingredient becomes redundant. A 2026 study in Nutrients by Smith et al. put exactly that assumption to the test.[1] Researchers gave older adults 40 grams of whey protein […]
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Doss Cunningham Sees the Future: C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter | Episode #222
Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes.
In Episode #222 of the PricePlow Podcast, that changes, and we get to shine a light on the visionary leader. Doss sits down with Mike and […]
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Cyclone Pods Focus Pouches: 50mg Guarana Caffeine + Five Adaptogens in a Nicotine-Free Pouch
Cyclone Pods is one of the original and most-established nicotine-free brands, and they're entering the caffeine pouch category with an emphasis on the nootropic angle. Based in Santa Monica, California, the company launched Cyclone Pods Focus Pouches as a nicotine-free, tobacco-free oral pouch combining 50mg of guarana-sourced caffeine with a five-ingredient adaptogen and functional mushroom […]
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America's Turning 250, So GHOST Hydration Gets Limited Edition 'Merica Pop Flavor
GHOST is keeping the summer hydration seasonal: GHOST Hydration 'Merica Pop is dropping as a limited-time offering in both 40-serving tubs and 24-count stick boxes, with product packages arriving around June 19th, just ahead of Independence Day. Two formats... but just one time window to get it.
Already familiar with GHOST Hydration? Then you know […]
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Raza Bashir Appointed CEO of Iovate Health Sciences, Parent Company of MuscleTech
If you've followed the PricePlow Podcast over the past few years, Raza Bashir needs no introduction. He's joined us on the show four times, championed some of the most forward-thinking ingredient launches in recent sports nutrition history, and has been a genuine friend to this community. Today, June 16, 2026, it's official: Raza has been […]
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Core Nutritionals BURN: Thermogenic Fat Burning Powder with Punch
Fat loss supplements often collapse to a single premise: "stimulants drive thermogenesis, so more stimulants means more fat loss". Not so fast, and not always so smart! The Core Nutritionals BURN fat burning drink mix does have 200mg caffeine per serving, but also uses trademarked and patented ingredients to address every major metabolic pathway involved […]
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A Unique and Powerful Botanical Sleep Stack: PLT Health's Vanizem + Serezin
The sleep supplement category has one very crowded lane: sedate, relax, or reset the circadian clock. Melatonin adjusts your sleep-wake timing. GABA-based ingredients quiet neural arousal. Magnesium eases muscular tension. Adaptogens blunt the cortisol curve. Each does something real, but when sleep disruption comes from multiple simultaneous sources, a single mechanism leaves the others completely […]
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Ben Hartman on Morphogen's Comeback, Nick Walker's Equity, and the 10g Tyrosine Return | Episode #221
Ben Hartman is back for his third visit to the PricePlow Podcast in Episode #221, and Morphogen Nutrition has never been in a stronger position. Ben walks through everything: the second rebrand's full backstory, a never-before-told story about a failed acquisition that nearly sold the company, the financial reckoning that followed, and how selling the […]
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MOSH High Protein Bar at Target: 20g Protein, Creatine, and 125mg Cognizin® Citicoline
MOSH, the brain-health snack brand co-founded by Maria Shriver and Patrick Schwarzenegger, just launched its new High Protein Bar line at more than 2,000 Target stores nationwide! Three flavors are available: Peanut Butter Cup, Chocolate Sea Salt, and Oatmeal Chocolate Chip. After years of building the brand around the idea that food […]
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OptiMSM® for Movement, Recovery, and Joint Health: The Other Half of the Sulfur Story
Every hard training session leaves a bill. Muscles fire, connective tissues absorb load, and the body's antioxidant systems work overtime to clear the cellular debris left behind. Most recovery supplements address the muscle side of that equation, often with protein, creatine, and amino acids. Far fewer address the structural foundation underneath: the joints, tendons, and […]
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