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Pea Protein + DL185® + Leucine Outperforms Whey in NNB Nutrition Preclinical Muscle Atrophy Study
Continuing with their rapid pace of innovation and research, NNB Nutrition has shared new internal preclinical data showing that a combination of their DL185® dileucine peptide, leucine, and hydrolyzed pea protein outperformed a full 25g serving of whey protein in a mouse limb immobilization atrophy model. The data is internal and has not been peer-reviewed […]
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Kaitlyn Kenna Smith: CrossFit, Creatine, and Content Creation with PricePlow | Episode #223
Episode #223 of the PricePlow Podcast brings one of PricePlow's own to the mic: Kaitlyn Kenna Smith, content creator for PricePlow and Bevlab, the face behind PricePlow's TikTok, and host of the Powerhouse Mentality podcast. If you've watched PricePlow's supplement and energy drink content on social, there's a good chance Kaitlyn's behind a […]
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Zembrin® in the Wild: How the Top Kanna Extract Lands Across Seven Delivery Formats
The diversity of a finished-product portfolio tells you something about an ingredient.
A botanical that lands in a single delivery format is one thing. But Zembrin®, the standardized Sceletium tortuosum extract from PLT Health Solutions, has landed in at least seven: zero-calorie RTD energy drinks, stress gummies, sleep gummies, capsules, liposomal liquid […]
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How Helaina Got Here: The effera® Journey, a Major Nestlé Partnership, and What's Coming
In early June 2026, Helaina and Nestlé announced a multi-year strategic innovation collaboration to advance early-life nutrition. The partnership was announced in an official Nestlé press release as well as Helaina's announcements page. It even landed in the Wall Street Journal and drew attention well outside the supplement industry.[1]
That announcement deserves its own moment. […]
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Jack Sehgal Named President of AN Supps & AN Labz for American Applied Nutrition Operations
Jack Sehgal has been named President of AN Supps & AN Labz, assuming full leadership of Applied Nutrition's combined US operations effective immediately. The appointment follows Applied Nutrition's $16 million acquisition of Nutrablend Group's Buffalo, New York facility, which brought domestic manufacturing, warehousing, R&D, and design under one roof for the first […]
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Animal Foundation Stack: Animal Pak, Animal Flex, and Animal Omega, Bundled
Most advanced supplement protocols rest on the same three daily staples: a comprehensive multivitamin, joint support, and essential fatty acids.
Animal Foundation Stack puts all three together in one package, bundling Animal Pak, Animal Flex, and Animal Omega at a lower price than buying each separately. Animal calls this the starting point -- […]
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HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults
Something interesting happens when researchers pile on the protein. You'd expect that at some point, a high-quality dose becomes sufficient on its own and any added ingredient becomes redundant. A 2026 study in Nutrients by Smith et al. put exactly that assumption to the test.[1] Researchers gave older adults 40 grams of whey protein […]
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Doss Cunningham Sees the Future: C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter | Episode #222
Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes.
In Episode #222 of the PricePlow Podcast, that changes, and we get to shine a light on the visionary leader. Doss sits down with Mike and […]
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Cyclone Pods Focus Pouches: 50mg Guarana Caffeine + Five Adaptogens in a Nicotine-Free Pouch
Cyclone Pods is one of the original and most-established nicotine-free brands, and they're entering the caffeine pouch category with an emphasis on the nootropic angle. Based in Santa Monica, California, the company launched Cyclone Pods Focus Pouches as a nicotine-free, tobacco-free oral pouch combining 50mg of guarana-sourced caffeine with a five-ingredient adaptogen and functional mushroom […]
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America's Turning 250, So GHOST Hydration Gets Limited Edition 'Merica Pop Flavor
GHOST is keeping the summer hydration seasonal: GHOST Hydration 'Merica Pop is dropping as a limited-time offering in both 40-serving tubs and 24-count stick boxes, with product packages arriving around June 19th, just ahead of Independence Day. Two formats... but just one time window to get it.
Already familiar with GHOST Hydration? Then you know […]
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