Supplement News on PricePlow
Subscribe to PricePlow's Newsletter and Supplement News Alerts
Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins
Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
Continue Reading →
Levelle Nutrition Boom Chocolata: The First Cycle-Syncing Protein Powered by effera™
Levelle Nutrition has accomplished something genuinely new in the sports nutrition industry: a protein powder system designed specifically for the female menstrual cycle. Their Cycle-Syncing Protein Powder isn't another pink-labeled "for her" product with reduced serving sizes. It's a two-phase formulation with distinct macronutrient and micronutrient profiles calibrated to the physiological shifts women experience […]
Continue Reading →
New BHB Study Shows Promise for Preserving Muscle During Weight Loss
When you cut calories to lose weight, your body doesn't just burn fat. It also breaks down muscle tissue for energy, and this metabolic trade-off often undermines long-term success, especially when not properly approached. Conventional caloric restriction can cost you 20-30% of weight lost as lean mass, slowing your metabolism and setting the stage for […]
Continue Reading →
Slow vs. Fast Caffeine Metabolizers: How enfinity Paraxanthine Solves the Problem
Every January, millions of people resolve to cut back on caffeine. They're tired of the jitters, the afternoon crashes, and the 3AM ceiling-staring sessions after drinking coffee, pre-workout, or an energy drink too late. Yet most will fail within weeks, because caffeine itself may not be the real culprit.
Skirting the Caffeine Challenge for Slow[…]Continue Reading →
NNB Nutrition Launches BioVantage™: Advanced Delivery Technology Platform for Enhanced Bioavailability
NNB Nutrition continues its evolution from ingredient innovator to total supplement solutions provider with the launch of BioVantage™, an advanced delivery technology platform designed to unlock the full potential of active ingredients through enhanced absorption, controlled release, and superior stability.
The platform addresses three critical challenges facing supplement formulators:
Poor bioavailability due to rapid[…]Continue Reading →
Seeking Health × MecobalActive: Defining the New Standard for Methylation and Performance
In the world of functional health, the gap between "adequate" and "optimal" is massive. Most standard multivitamins aim for adequacy, providing just enough nutrients to prevent issues from deficiency. But for the modern consumer dealing with genetic variations, environmental stressors, and high performance demands, avoiding deficiency isn't the actual goal. Optimization is.
Seeking […]
Continue Reading →
PEZ Candy Flavors Come to VMI Sports L-Carnitine For Major Metabolic Support
VMI Sports continues expanding their successful PEZ Candy collaboration with two liquid carnitine products: L-Carnitine 3000 and L-Carnitine 1500 Heat. Since launching PEZ flavors across their lineup in summer 2025 (in the K-XR series, Aminogex Ultra, and Pump N' Flow), VMI proved that serious supplements don't need to taste clinical. Now they're bringing PEZ […]
Continue Reading →
The Beverage Builders at LaCore Nutraceuticals: Katie McCammack | Episode #194
Welcome back to Episode #194 of the PricePlow Podcast, where we tour LaCore Nutraceuticals in Van Alstyne, Texas with Kaitlyn McCammack, their Manager of Research and Development. Fresh off running the CREATEA Mighty Mango beverage -- the collaborative innovation featured at SupplySide Global 2025 -- we explore LaCore's impressive manufacturing capabilities and discuss why […]
Continue Reading →
PLT Health's Second Zynamite S Study Confirms Fast-Acting Cognitive Benefits
In the supplement industry, having a single clinical study backing an ingredient is good. But having two separate clinical studies completed in the same year? That's validation.
PLT Health Solutions and their innovation partner Nektium Pharma recently announced results from their second clinical trial on Zynamite S,[1] a water-soluble mango leaf extract standardized […]
Continue Reading →
Proven Egg: Gaspari Nutrition's Flagship Egg White Protein Powder
Gaspari Nutrition built its reputation on products that work, and Proven Egg demonstrates exactly why the brand's still standing after nearly three decades. While competitors chase trends, Gaspari carved out total dominance in egg white protein with a formula that's become Amazon's top-selling egg protein powder.
The formula delivers 25g of pure egg white […]
Continue Reading →
