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Dialed Perform: Dual-Carb Intra-Workout Fuel with Cognizin® Citicoline
Most intra-workout drinks are built around carbohydrates and electrolytes. Dialed Perform covers both with a fast-and-slow carb system and a full electrolyte panel, then adds something we rarely see in a drink meant for mid-session sipping: 250mg of Cognizin® citicoline, Kyowa Hakko's patented brain-health ingredient.
Between the Cognizin and use of the carbohydrate Palatinose[…] Continue Reading →
Beyond Whey: FrieslandCampina on Caseinates, Clear Protein, and the Ongoing Whey Shortage | Episode #243
Whey supply keeps falling behind protein demand, and FrieslandCampina expects the gap to keep growing. On Episode #243 of the PricePlow Podcast, Mike and Ben sit down at SupplySide Global 2026 with Floor van der Horst, Global Marketing Director for Performance & Active Nutrition, and Penny Antonopoulos, North America Marketing Manager for […] Continue Reading →
NNB Nutrition's SupplySide Global 2026 Recap: OnSwitch 2.0 Ran Out by Day 2
SupplySide Global 2026 is in the books, and the drink everyone wanted at Mandalay Bay came out of NNB Nutrition's Booth #5952. NNB and Sensapure Flavors brought two flavors of their OnSwitch 2.0 concept energy drink to the show's first-ever three-day expo hall, and by day 2, Cherry Limeade and Crisp Apple were both gone.[…] Continue Reading →
PLT Health Solutions SupplySide Global 2026 Recap: Kinexa Wins Ingredient Idol, Plus a Cleaner-Tasting RipFACTOR
PLT Health Solutions came home from SupplySide Global 2026 with a trophy. On October 28, Dr. Jeremy Appleton, PLT's Director of Medical & Scientific Affairs, pitched Kinexa™ Joint Longevity Complex on the Ingredient Idol stage at Mandalay Bay with models of the knee in hand, and the judges named it the winner of […] Continue Reading →
SteelFit Steel Hydrate: All 9 EAAs and Electrolytes in One Scoop
SteelFit Steel Hydrate is the next piece of SteelFit's 2026 relaunch: an EAA + BCAA electrolyte formula that covers amino acids and hydration in a single scoop. It follows the brand's new Steel Fuel pre-workout, and it's built to be caffeine-free, sugar-free, and free of artificial dyes.
The Old Steel Fuel Is Now Steel[…] Continue Reading →Start With the Need: Glanbia's Case for Benefit-Led Supplements
Ask people why they take a supplement and you'll rarely hear an ingredient name. You'll hear "I need more energy", "I want to sleep better", or "I want my skin to look better". Consumers shop by outcome, but many supplement shelves are still organized by ingredient.
That mismatch creates confusion. […] Continue Reading →
SupplySide Global 2026 Recap: Helaina's effera® Sweeps Ingredient Idol's Biotics Category
Helaina swept its category at SupplySide Global 2026. On October 28, Dan DeMarino pitched effera®, Helaina's human-identical lactoferrin, on the Innovation Stage at Mandalay Bay, and the ingredient won both the judges' top prize and the audience choice award in Ingredient Idol's biotics category.[1]
The win capped a full week for the precision […] Continue Reading →
Apollon Nutrition Hooligan V8 Gets a New Formula: More Pumps, More Focus, 700mg Theobromine
Apollon Nutrition Hooligan V8 is here, and Apollon's flagship extreme pre-workout is as loaded as it's ever been. The new label pairs 10g of L-citrulline with 4.5g of nitrate salts for pumps, stacks 6g of L-tyrosine with alpha-GPC and huperzine A for focus, and delivers roughly 600mg of caffeine from two sources. Then there's the […] Continue Reading →
From a Talking Tree to AmaTea® Max: Brian Zapp of Applied Food Sciences | Episode #242
Brian Zapp grew up chasing botanicals. His mother, Loretta Zapp, is the CEO of Applied Food Sciences (AFS), and his middle school spring breaks meant hunting for herbs in botanical gardens across China and Brazil. On Episode #242 of the PricePlow Podcast, Mike and Ben belly up to the bar at the AFS […] Continue Reading →
Morphogen Nutrition VOLUGEN Gets a New Formula for Nick Walker's Signature Series
Nick Walker won the Mr. Olympia title in September 2026, and he did it as a co-owner of Morphogen Nutrition rather than a sponsored athlete. Now his name is on a tub. The Nick Walker Signature Series edition of Morphogen Nutrition VOLUGEN, branded Grit x Glory, is a reworked version of the brand's […] Continue Reading →
