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Why Smart Brands Turn to Natural Caffeine Sources Like PurCaf®
When Conor McGregor's team built MAC Energy, they had every incentive to cut corners on caffeine. Synthetic caffeine anhydrous costs a fraction of the botanical alternative, and most energy drink drinkers can't tell the difference by taste alone. But that's not how you win.
Instead, the energy drink's formula stacks three separately branded, research-referenced […] Continue Reading →
C4 Sparkling Protein: Cellucor's Carbonated Take on Clear Whey Isolate
Cellucor/Nutrabolt is putting its clear whey technology into a can with some fizz. The new C4 Sparkling Protein packs 20g of ultra-filtered whey protein isolate into a 16 fl oz sparkling beverage with zero sugar, zero fat, and zero caffeine, aimed at anyone chasing a daily protein number who's tired of another thick, cloudy […] Continue Reading →
One Lawyer, Thirteen Brands, Over a Dozen Protein Lawsuits, and Zero Rulings on Protein Accuracy
How a single San Diego law practice built a five-year protein-labeling legal campaign, and why no judge has ever decided whether the challenged protein labels were actually right or wrong.
On August 4th and 6th of 2026, two industry media outlets published paywalled articles about a proposed class action lawsuit against RYSE Up Sports […] Continue Reading →
Amino Acid Fortification (Not Spiking!) with Leuvate: Dr. Daniel Traylor | Episode #231
Episode #231 of the PricePlow Podcast is a science deep dive, and this one comes with tons of citations. Dr. Daniel Traylor, a protein and amino acid researcher at DePaul University, joins Jim McMahon of Fit Foods to launch PVL's ISO CLEAAR, a dairy-free protein drink built around Leuvate, Traylor's leucine-forward essential amino […] Continue Reading →
Lazy But Not Dumb: Why the Body Bothers to Make Dileucine From Leucine, and What That Means
On Episode #078 of the PricePlow Podcast, Ralf Jaeger dropped a line that's quietly shaped how we think about peptide ingredients ever since: "the human body is lazy".
But not in a bad way. Instead, it's in the specific, useful way that a species doesn't survive countless years and generations spending energy on processes […] Continue Reading →
Apollon Nutrition Cyclone: A Powerful Creatine-Driven Pre-Workout for Feel-Good Gains
Apollon Nutrition Cyclone enters a new lane for a brand well-known for "clinical-plus" dosing and full label transparency: a pre-workout built on real doses of well-studied active ingredients rather than a stimulant redline. Apollon's fans love their stims, but sometimes you need a toned-down product that brings some research-backed gains. This is that formula.[…] Continue Reading →
Brew Shockalaka Tea Evolved: A Zero-Sugar Nootropic Tea to Rival Coffee Evolved
Brew Shockalaka built its name on Coffee Evolved, a zero-sugar nootropic RTD coffee that turned heads with 200mg of natural caffeine and a stacked functional panel in a 45-calorie can. Now the brand's tea-drinking half gets its own lineup: Tea Evolved, a zero-sugar nootropic tea built on brewed black, green, and white […] Continue Reading →
MuscleTech Creatine Peptide 447 Updates: Now at Walmart With More Creatine Monohydrate
MuscleTech's Creatine Peptide 447 launched into one of the best-timed windows in recent sports nutrition history, arriving right as creatine and peptides became two of the industry's biggest talking points at the same time. Since then, we've seen it sell through multiple times in our system. Now the brand is taking the brain- and muscle-focused […] Continue Reading →
Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout
Applied Nutrition's USA-based ABE lineup is bringing one of the category's most requested flavor collaborations back to shelves. Sour Patch Kids is returning across ABE Performance Energy Drink and ABE Pre-Workout, with Creatine + Peptides joining the collection too. The whole lineup lands at GNC, available September 1.
Sour Patch Kids Returns to Supplements Thanks[…] Continue Reading →Perfect Day is Coming for the Protein Market - Kyle Failla | Episode #230
Whey protein isolate keeps getting more expensive, and the reasons go deeper than most people realize. In Episode #230 of the PricePlow Podcast, Mike and Ben sit down with Kyle Failla, Head of Commercial at Perfect Day, to unpack why whey protein prices have climbed so far, and what the company's new […] Continue Reading →
