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Elite-Tier Functional Mushrooms: Inside NuCelium with Riley Boudreau and Rob Swiderski | Episode #214
Episode #214 of the PricePlow Podcast goes deep with the two co-founders of NuCelium, a functional mushroom cultivation company operating out of Coldstream, British Columbia. Riley Boudreau and Rob Swiderski join Mike and Ben to explain NuCelium's biology-first approach to potency and why their full-spectrum growing method can outperform conventional extraction without stripping out […]
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Gaspari Nutrition SizeOn Get Swole New Formula: Amino9®, HMB, and 6 Grams of Creatine
The legendary SizeOn has been a fixture in Gaspari Nutrition's lineup for over two decades, and if you've been using it long enough, you know why it stuck around. The intra-workout category got crowded, but SizeOn kept selling because the formula worked. Now, Gaspari has gone back in and rebuilt it, and there are […]
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Roundhouse Provisions Cognitive Warrior: Remembering Chuck Norris and His Cognizin-Powered Brain Health Legacy
The late Chuck Norris doesn't need much introduction. The Karate World Champion, U.S. Air Force veteran, and iconic action star built a brand around the idea that preparation is everything. Roundhouse Provisions takes that philosophy into everyday health, with products built for people who want to stay strong and ready no matter the situation. The […]
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NNB Nutrition Launches the Clean & Clear Series: Plant Protein Built for the Beverage Era
Clear protein sodas are exploding in mainstream retail, and the whey supply chain is struggling to keep up. NNB Nutrition's answer is the Clean & Clear Series, a commercially available line of hydrolyzed plant protein isolates and concentrates engineered to work where standard plant protein can't: in low-pH, carbonated beverages.
The series is the […]
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C4 Energy Mango Fuego Heats Up Hot Ones Versus with the Miami Heat
C4 Energy Mango Fuego just made its on-camera debut, and the timing was hard to script better. C4 brought Miami Heat stars Bam Adebayo and Jaime Jaquez Jr. onto Hot Ones Versus to launch the flavor, with the episode dropping on the popular YouTube channel on April 18, 2026. That's just a month after […]
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Strengthera: PLT Health's Clinically-Studied Botanical for Muscle Maintenance and Vitality
GLP-1 receptor agonists have transformed weight loss. Semaglutide, tirzepatide, and retatrutide are delivering results that would have seemed nearly impossible a decade ago. But the same rapid weight reduction that makes these drugs effective also accelerates lean muscle loss in many users. For older adults already dealing with age-related muscular decline, that tradeoff carries serious […]
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The Partnership Behind the Products: How TSI Group and Iovate Built a Decade of Category-Leading Innovation
Consider the following products: MuscleTech EuphoriQ, MuscleTech Clear Muscle, MuscleTech Muscle Builder, Hydroxycut Hardcore Liquid Heat, the MuscleTech EFF'N effervescent series, and MuscleTech Recovery Peptide 144. They span pre-workouts, fat burners, muscle builders, recovery formulas, energy, and hydration. They come in powders, softgels, liquid capsules, and fizzing sachets. Some are […]
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Unmatched Supps CogniShot: Ketone-Fueled Cognitive Support in a Liquid Shot
Bodybuilder and biohacker Kris Gethin has built Unmatched Supps around one idea: performance and longevity work together, not against each other. With the launch of CogniShot, the brand makes two significant moves at once. It enters liquid-format supplementation for the first time, and it formally introduces a new product tier dedicated to cognitive health […]
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Iron and Women: How effera® Lactoferrin Supports Every Stage of Your Life
You've been told to eat more iron. You take your supplement. You push through the fatigue. And yet your ferritin stubbornly refuses to move, your hair keeps thinning, and the GI side effects from ferrous sulfate make consistent supplementation feel impossible.
Here's what the "just take more iron" advice misses: iron needs in women aren't […]
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GHOST Greens Pineapple Mango: A Tropical Limited-Time Offer for Earth Day
GHOST hasn't slowed down in 2026. The brand recently refreshed its Hydration tub lineup with new flavor collabs and moved Hydration stick packs into boxes with an updated flavor roster, and now there's a new limited-time GHOST Greens flavor on deck.
GHOST has made Earth Day a Greens occasion. In 2024, they dropped Matcha Latte […]
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