Vitamin B-3 (Tag Archives)
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Bucked Up Drive Hydration: Focused Hydration Built for the Long Game
Bucked Up has made a name for itself in the pre-workout space, and now the brand's been aggressively expanding into ready-to-drink beverages. Following last year's massively successful Lightly Carbonated Protein RTD, Bucked Up Drive Hydration is one of the more interesting entries in that category so far.
The Hydration Drink of PGA Star Bryson DeChambeau[…]Continue Reading →
POW! Energy Drink: Cognizin®-Powered Clean Energy with a Comic Twist
Austin's Functional Fuel Co. is entering the RTD energy space with POW! Energy Drink, a zero-sugar, 5-calorie can built around focus and clean energy. The formula leads with 250mg of Cognizin® citicoline alongside 200mg caffeine and 200mg L-theanine, a triple-threat combination that's become a recognizable stack in the better-for-you energy category.
Citicoline has […]
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VMI Sports KXR Stacked: More Pumps, More Brain Power, Less Buzz
VMI Sports KXR Stacked is the brand's answer to a real question: what if you want the "KXR experience" but with more ergogenics and less caffeine and alpha-yohimbine along for the ride? If you've heard Tom Reilly talk about VMI's formula philosophy on the PricePlow Podcast, you know the brand doesn't chase stimulant stacks for […]
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NMN, FDA, and the Supplement Industry's Winning Battle Against Pharma (2025 Final)
Background: A battle between the dietary supplement industry and the FDA is now over, and the FDA lost. It was over the legal status of an ingredient known as NMN, a natural vitamin with powerful anti-aging potential. After one company followed the guidelines to get NMN acknowledged as a legal dietary ingredient, the[…] Continue Reading →
MuscleTech EFF'N Hydrate: Effervescent Hydration Technology with Senactiv
After an early summer tease on the PricePlow Podcast, MuscleTech has launched EFF'N Hydrate, bringing effervescent bead technology to sports nutrition hydration in a format that transforms the supplement experience. This is the hydration entry in MuscleTech's new EFF'N line, which includes EFF'N Energy and EFF'N Cut, all built around quick-dissolve […]
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C4 Ultimate Energy x Godzilla: Sour Blue Razzilla Brings Monster-Sized Caffeine to Godzilla Day
Hot on the heels of C4 Energy's Cereal Killer launch, Nutrabolt is closing out 2025 with another massive collaboration. This time, they're partnering with one of cinema's most iconic franchises: Godzilla.
Launched on Godzilla Day (November 3, 2025), the new C4 Ultimate Energy x Godzilla delivers 300 milligrams of caffeine in a limited-edition […]
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Reaction Energy: goBHB-Based Performance Drink That Delivers Actual Energy
The energy drink market has been stuck in the same formula for decades: load up on caffeine, add some B-vitamins, throw in taurine for good measure, and call it a day. While these ingredients can mask fatigue and provide a temporary boost, they don't actually fuel your cells with real energy. Reaction Energy is here […]
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Ai UltraDopa - Jack Owoc's Cognizin-Powered AI Energy Drink for Dopamine
After creating and pioneering the performance energy drink category with Bang Energy, industry veteran Jack Owoc is back with his most ambitious creation yet: Ai UltraDopa. Originally launched as "Ai Energy" in Winter 2024, the product was rebranded to "Ai UltraDopa" in Summer 2025 with significant formula enhancements to better reflect its dopamine[…]
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FitAid RX: The First RTD with Beverage-Stable Creatine from CreaBev® Technology
For decades, the supplement industry has faced a seemingly-insurmountable challenge: how to put creatine monohydrate into ready-to-drink beverages without it degrading. Companies have tried and failed repeatedly, with products launching only to be pulled from shelves when the creatine inevitably broke down during processing and storage.
Creatine in a Beverage is Here, Thanks to CreaBev®[…]Continue Reading →
GEM Bite Daily Multi: Real Food Nutrition Featuring Earthlight Mushroom Vitamin D
GEM Bite Daily Multi revolutionizes the multivitamin experience with chewable, real-food nutrient bites featuring Earthlight whole food vitamin D from mushrooms. This innovative approach delivers essential nutrients in a convenient, tangy citrus ginger bite rather than traditional pills or capsules.
A New Approach to Daily Nutrition: One Bite at a Time!GEM takes a fundamentally […]
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