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Musclesport Mass Revolution

Musclesport Mass Revolution

Weightlifting is only part of the muscle-building equation. The other part is diet, and it’s just as important. After all, proper food and hydration provides the nutrients and calories your body needs to repair itself after a gym session. Without proper recovery, your muscle growth will be stunted.

When you’re in a bulking phase, […]
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Fusion Energy Drink Launched by 7-Eleven Featuring CellFlo6

7-Eleven Fusion Energy Drink Featuring CellFlo6

The launch of 7-Eleven‘s first branded energy drink, Fusion, is a huge milestone for the convenience store giant – and for anyone who wants to level up their caffeinated beverage consumption. As a cornerstone of the convenience retail sector, it would be easy for 7-Eleven to get stuck in its traditional business model, […]
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Musclesport Amino + Hydration Launched for 2024 4th of July with Full EAAs

MuscleSport Amino + Hydration

To celebrate the 2024 4th of July, Musclesport surprised the world with not just a new flavor release — it’s an entirely new product:

Musclesport Amino +Hydration: Full-Spectrum EAA + Electrolyte Blend

The new Musclesport Amino + Hydration supplement is a more fully-featured counterpart to their BCAA + Revolution, providing all 9 essential amino […]
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Ghost Intra Revealed! Providing EAAs, Hydration, and Focus

GHOST Intra

On June 1st, GHOST is turning eight years old, which is an astonishingly short life for a company that has undergone such a meteoric rise. It’s true: GHOST hasn’t been around very long, but it has become an undisputed titan. This birthday is a cause for celebration in the GHOST camp, and that means […]
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Nutrex Outlift Clinical: Pre-Workout Backed By Science

Nutrex Research Outlift Clinical

Nutrex has been around for a long time. Since 2002, the company has managed to make their way into a small club of brands that could be considered elders in supplement industry time. In an industry with a pretty constant brand churn, this is no small feat.

Since its original release of the Lipo-6 fat […]
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Fresh Supps Amino: Essential Amino Acids (EAAs) That Keep it Fresh

Fresh Supps Amino

Greg Helton is the man. As far as supplement industry bonafides go, he covers all the bases. He was the chief marketing officer at Musclesport for seven years, and VP of Ryse for a year. We’ve even had him on Episode #40 of The PricePlow Podcast, when he was the president of Nutra Innovations.[…]
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Animal Recovery & Restore Performance Chews: Great-Tasting Glutamine and More

Animal Recover & Restore Performance Chews

This past summer, we wrote an article about using Animal Creatine Chews to kick-start glycogen reload. We concluded that article saying, “So it sounds like we’ll need some more Chews from Animal.”

Well our requests have been answered — not only did we get Animal Energy Chews (each individual one with 25 milligrams of […]
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Nutrex EAA+ Hydration Gets Bold 2023 Branding

Nutrex EAA+ Hydration

The Nutrex Rebirth continues under the stewardship of Chris Waldrum. As Chris told us in Episode #091 of the PricePlow Podcast, the sports series of supplements would be first to get updated rebranding, while the flagship Lipo-6 fat burning series is to be left alone for the time being.

Since then, we’ve seen a […]
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Primeval Labs EAA Max Energy: Amino Acids with a Kick

Primeval Labs EAA Max Energy

BCAAs had a long run as king of intra-workout supplements. While there is some good research backing the effectiveness of BCAAs, EAAs have a far more comprehensive stack of evidence behind them.

The problem was taste. It is hard to formulate an EAA blend that tastes good. One company that has really changed that is […]
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Primeval Labs EAA Max: The OG EAA Supplement Gets a Slick New Look in 2023

Primeval Labs EAA Max

The OG EAA supplement has been updated with a fresh look in 2023!

For years, BCAA supplements dominated the “intra workout” category in the sports nutrition space. It took a long time, but eventually, full-spectrum essential amino acid (EAA) supplements took over the industry. Backed by far better research, most of us knew that more […]
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