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C4 AlphaBomb Sport: Cellucor's NSF Certified Pre-Workout Powered by enfinity Paraxanthine

C4 AlphaBomb Sport: Cellucor's NSF Certified Pre-Workout Powered by enfinity Paraxanthine

Cellucor is expanding the AlphaBomb name with a second, more accessible entry: C4 AlphaBomb Sport. Like the original, it ships in a tub molded into the shape of a bomb, with this version in a bright yellow finish that matches the rest of the C4 shelf.

The original C4 Alpha Bomb built its reputation […] Continue Reading →

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SteelFit Steel Fuel: A Fully Disclosed Pre-Workout With Flexible Dosing

SteelFit Steel Fuel: A Fully Disclosed Pre-Workout With Flexible Dosing

SteelFit is back on our radar with Steel Fuel, a new pre-workout dropping next month that replaces Steel Pump as the brand's flagship pump-and-energy formula. SteelFit built its name on Steel Whey, Steel Pump, and Steel Burn, and founder Rob Kaufman tells us the brand today runs on the idea of "Still Fit. Through […] Continue Reading →

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Apollon Nutrition THRILLER Hydration: A Creatine and Caffeine-Boosted Formula Upgrade

Apollon Nutrition THRILLER Hydration: A Creatine and Caffeine-Boosted Formula Upgrade

Apollon Nutrition's hydration lineup just got a considerably more theatrical addition. Apollon Nutrition Thriller Hydration, officially listed on the brand's site as Hydration Thriller and stamped across the tub simply as THRILLER, is a limited-edition release that trades Apollon's usual packaging for a rhinestone glove, a fedora tucked behind the logo, a vintage stage […] Continue Reading →

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Brew Shockalaka Tea Evolved: A Zero-Sugar Nootropic Tea to Rival Coffee Evolved

Brew Shockalaka Tea Evolved: A Zero-Sugar Nootropic Tea to Rival Coffee Evolved

Brew Shockalaka built its name on Coffee Evolved, a zero-sugar nootropic RTD coffee that turned heads with 200mg of natural caffeine and a stacked functional panel in a 45-calorie can. Now the brand's tea-drinking half gets its own lineup: Tea Evolved, a zero-sugar nootropic tea built on brewed black, green, and white […] Continue Reading →

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GHOST Protein Drink x Yoo-hoo Chocolate: 25g Protein Powers GHOST's RTD Comeback

GHOST Protein Drink x Yoo-hoo Chocolate: 25g Protein Powers GHOST's RTD Comeback

GHOST Protein Drink x Yoo-hoo Chocolate is official, and it landed with the kind of launch GHOST fans have come to expect: gone in minutes.

The collaboration pairs Yoo-hoo's decades-old chocolate milk flavor with a ready-to-drink protein shake built around ultra-filtered skim milk, delivering 25 grams of protein, 120 calories, and a […] Continue Reading →

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HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults

HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults

Something interesting happens when researchers pile on the protein. You'd expect that at some point, a high-quality dose becomes sufficient on its own and any added ingredient becomes redundant. A 2026 study in Nutrients by Smith et al. put exactly that assumption to the test.[1] Researchers gave older adults 40 grams of whey protein […] Continue Reading →

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Nutristat Crea Script: Creapure® Creatine with A Novel Rice-Based Carbohydrate

Nutristat Crea Script: Creapure® Creatine with A Novel Rice-Based Carbohydrate

If you've been following Nutristat's ingredient philosophy, their creatine standard isn't a mystery: Creapure®, sourced exclusively from AlzChem in Trostberg, Germany, across every product in the lineup that calls for it. We covered that commitment in depth through the Creapure Connection, and Nutristat co-sponsored Episode #173 of the PricePlow Podcast, where we went […] Continue Reading →

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Jocko Fuel Combat Tested 3.0: Natural Testosterone Upgrades with TESTFACTOR®

Jocko Fuel Combat Tested 3.0: Natural Testosterone Upgrades with TESTFACTOR®

Jocko Willink needs little introduction. The retired U.S. Navy SEAL commander, Jocko Podcast host, and bestselling author built Jocko Fuel on a foundation of discipline, natural ingredients, and uncompromising product standards. Combat Tested has been the brand's testosterone optimizer from the start, and version 3.0 is its most clinically grounded iteration yet.

The headline upgrade […] Continue Reading →

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Balchem's Tom Druke: VitaCholine®, Albion® Chelated Minerals, K2VITAL®, and the NY Jets | Episode #216

Balchem's Tom Druke: VitaCholine®, Albion® Chelated Minerals, K2VITAL®, and the NY Jets | Episode #216

Balchem makes its first appearance on Episode #216 of the PricePlow Podcast. Tom Druke, Senior Marketing Manager at Balchem's Human Nutrition & Health division, joins Mike and Ben to cover three flagship branded ingredients: VitaCholine® (choline bitartrate), Albion® Minerals (chelated mineral technology), and a first look at K2VITAL® (vitamin K2 MK-7).

Tom walks […] Continue Reading →

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K2VITAL: All About Vitamin K2 and Why Quality Matters

K2VITAL: All About Vitamin K2 and Why Quality Matters

Here's the paradox: people consume calcium with the intention to build strong bones, but some of that calcium may end up in the arteries and soft tissues instead of bones.[1] One way to help direct calcium where it's needed? Vitamin K2.

Calcium is essential to life, but it can also be problematic in the […] Continue Reading →

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