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The Casein Comeback: How Sports Nutrition Forgot 80% of Milk’s Protein

The Casein Comeback: How Sports Nutrition Forgot 80% of Milk’s Protein

In June 2026, the Associated Press reported that whey protein isolate was about 150% more expensive than a year earlier,[1] as food and beverage brands piled into high-protein launches and fought over the same supply. PricePlow's own data verified this, digging even deeper.[2]

There's no shortage of milk, though. FrieslandCampina's 2026 half-year report describes […] Continue Reading →

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Unmatched Supps Peptide PRE: Four Peptide Ingredients, Zero Stimulants

Unmatched Supps Peptide PRE: Four Peptide Ingredients, Zero Stimulants

Throughout 2026, bodybuilder and biohacker Kris Gethin has turned Unmatched Supps into one of the most peptide-forward brands in sports nutrition, with launches like Unmatched Supps Dileucine and Collagen Peptide-6.

Now that approach comes to the pre-workout shelf with Unmatched Supps Peptide PRE, a non-stimulant pre-workout built around four peptide ingredients:

VasoDrive-AP® PeptiDRIVE-LNDP™[…] Continue Reading →
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MuscleTech Creatine Line: Creatine + Hydration, Energy, and HMB in a Cleaner Lineup

MuscleTech Creatine Line: Creatine + Hydration, Energy, and HMB in a Cleaner Lineup

Creatine has outgrown the bodybuilding aisle. Runners, hybrid athletes, busy professionals, women from all walks of life, and people who'd never call themselves gym rats now take it daily. Yet, most creatine still looks like it was designed for a bodybuilding stage. MuscleTech, the brand behind classic heavy-hitters like Cell-Tech, is taking a new […] Continue Reading →

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C4 AlphaBomb Sport: Cellucor's NSF Certified Pre-Workout Powered by enfinity Paraxanthine

C4 AlphaBomb Sport: Cellucor's NSF Certified Pre-Workout Powered by enfinity Paraxanthine

Cellucor is expanding the AlphaBomb name with a second, more accessible entry: C4 AlphaBomb Sport. Like the original, it ships in a tub molded into the shape of a bomb, with this version in a bright yellow finish that matches the rest of the C4 shelf.

The original C4 Alpha Bomb built its reputation […] Continue Reading →

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SteelFit Steel Fuel: A Fully Disclosed Pre-Workout With Flexible Dosing

SteelFit Steel Fuel: A Fully Disclosed Pre-Workout With Flexible Dosing

SteelFit is back on our radar with Steel Fuel, a new pre-workout dropping next month that replaces Steel Pump as the brand's flagship pump-and-energy formula. SteelFit built its name on Steel Whey, Steel Pump, and Steel Burn, and founder Rob Kaufman tells us the brand today runs on the idea of "Still Fit. Through […] Continue Reading →

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Apollon Nutrition THRILLER Hydration: A Creatine and Caffeine-Boosted Formula Upgrade

Apollon Nutrition THRILLER Hydration: A Creatine and Caffeine-Boosted Formula Upgrade

Apollon Nutrition's hydration lineup just got a considerably more theatrical addition. Apollon Nutrition Thriller Hydration, officially listed on the brand's site as Hydration Thriller and stamped across the tub simply as THRILLER, is a limited-edition release that trades Apollon's usual packaging for a rhinestone glove, a fedora tucked behind the logo, a vintage stage […] Continue Reading →

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Brew Shockalaka Tea Evolved: A Zero-Sugar Nootropic Tea to Rival Coffee Evolved

Brew Shockalaka Tea Evolved: A Zero-Sugar Nootropic Tea to Rival Coffee Evolved

Brew Shockalaka built its name on Coffee Evolved, a zero-sugar nootropic RTD coffee that turned heads with 200mg of natural caffeine and a stacked functional panel in a 45-calorie can. Now the brand's tea-drinking half gets its own lineup: Tea Evolved, a zero-sugar nootropic tea built on brewed black, green, and white […] Continue Reading →

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GHOST Protein Drink x Yoo-hoo Chocolate: 25g Protein Powers GHOST's RTD Comeback

GHOST Protein Drink x Yoo-hoo Chocolate: 25g Protein Powers GHOST's RTD Comeback

GHOST Protein Drink x Yoo-hoo Chocolate is official, and it landed with the kind of launch GHOST fans have come to expect: gone in minutes.

The collaboration pairs Yoo-hoo's decades-old chocolate milk flavor with a ready-to-drink protein shake built around ultra-filtered skim milk, delivering 25 grams of protein, 120 calories, and a […] Continue Reading →

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HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults

HMB With High-Dose Protein: New Study Shows Added Muscle Benefits in Older Adults

Something interesting happens when researchers pile on the protein. You'd expect that at some point, a high-quality dose becomes sufficient on its own and any added ingredient becomes redundant. A 2026 study in Nutrients by Smith et al. put exactly that assumption to the test.[1] Researchers gave older adults 40 grams of whey protein […] Continue Reading →

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Nutristat Crea Script: Creapure® Creatine with A Novel Rice-Based Carbohydrate

Nutristat Crea Script: Creapure® Creatine with A Novel Rice-Based Carbohydrate

If you've been following Nutristat's ingredient philosophy, their creatine standard isn't a mystery: Creapure®, sourced exclusively from AlzChem in Trostberg, Germany, across every product in the lineup that calls for it. We covered that commitment in depth through the Creapure Connection, and Nutristat co-sponsored Episode #173 of the PricePlow Podcast, where we went […] Continue Reading →

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