Quest Beyond Cereal Bars: The First Product With Allulose (Discontinued)

2019 Update: These bars have been discontinued, but we’re keeping this blog post up because it was the first product to contain allulose, which turned out to be a very unique sweetener.

Which flavor are you going to grab first?

For a while now, Quest Nutrition has been moving beyond protein bars… and now they’re even moving beyond cereal bars!

The original king of the protein bar world has stepped back into the ring and is ready to drop the mic yet again on the competition. Quest Nutrition recently released a new protein bar that is unlike anything else around.

The new Quest Beyond Cereal Bar packs all of the sweet and comforting taste of your typical “junk” cereal bar, but is made from protein — meaning you get an incredible amount of nutrition for a much more modest amount of calories.

And once again, quest has a new sweetener — allulose, described below.

We’ve got all the info on the bars below, but before we get there, take a moment to check the best deal and sign up for PricePlow alerts:

Quest Beyond Cereal Bar Ingredients

Quest’s new Beyond Cereal Bar is made first and foremost from protein so you know these will be high protein, but in typical Quest fashion they bring a new-age sweetener to the game that provides incredible taste, yet keeps carbs (and calories) in check.

• Protein Blend

  

  Beyond Cereal Bars pack all the same great taste as your typical grocery store cereal bar, but are a whole lot better macro wise.

  Quest has included the same two forms of protein in the Beyond Cereal Bar as it did in their flagship Quest Bars — Milk Protein Isolate and Whey Protein Isolate. Incorporating isolate proteins is perfect for those who often deal with assorted digestive issues from the high lactose content in whey concentrate.

  Using both milk and whey isolates provide a good “middle ground” in terms of protein content and taste / texture of the bar, so it has a little bit more “fulfilling” or “rich-tasting” chew when eaten.

• Allulose

  Here’s the key ingredient to Quest’s new bars — Allulose.

  Allulose, more commonly known as Psicose, is a truly unique natural sweetener that offers the same taste and texture of traditional sugar, contains 70% the sweetness of sucrose but packs only 1/10th of the calories! It can be found in relatively small amounts in raisins, figs, and jackfruit, among others.

  Studies using allulose note that it’s highly soluble as well as can improve gelling in certain food products.^[1,2] The FDA listed Allulose as a generally recognized as safe (GRAS) product and has approved its use in a wide variety of products, including these cereal bars!^[3]

  Curious to learn more?

  Here’s video from Quest on this new-age sugar:

  

  But it must be listed as a sugar on the label!

  But there’s a catch! As the video above describes,

  But here’s where people might get confused:

  The FDA requires it to be listed in the sugar section of the nutrition facts panel, even though it doesn’t have the calories of regular sugar! So try not to freak out if you look at a Quest product and see 8g of “sugar”.

  Just remember, allulose isn’t like other sugars. It doesn’t have the calories or side effects you’d expect from regular sugar. Think of it as a low-calorie sweetener instead.

  — Quest Nutrition

• The Rest

  Filling out the rest of the ingredients used to make Beyond Cereal Bars are much the same you’d find in other bars on the market including: Soluble Corn Fiber (Prebiotic Fiber), Almonds, Natural Flavors, Butter, Water, Palm Kernel Oil. Beyond Cereal Bars also contain less than 2% of the following: Erythritol, Sea Salt, Baking Soda, Cellulose Gum, Xanthan Gum, Sucralose, Sunflower Lecithin.

Macros

Quest Nutrition has unveiled the next generation of healthy “junk” food with their high protein Beyond Cereal Bar.

Each Beyond Cereal Bar weighs approximately 38g and contains the following nutritional profile:

• Calories: 110
• Protein: 12g
• Carbs: 17g (7g fiber, 8g “sugar”)
• Fats: 4.5g (3g saturated)

Flavors Available

Any time there’s a new bar or protein powder that hits the market, the biggest question without a doubt is “what flavors does it come in?”

For the launch of Beyond Cereal Bar, Quest has developed three different flavors:

• Chocolate Flavor
• Waffle Flavor
• Cinnamon Roll Flavor

Takeaway

The protein bar market is clearly heading into “bubble” territory as just about every supplement company around has their own bar. To really stand out and make an impact, you have to bring something new, interesting, and unique to the market.

Quest’s new Beyond Cereal Bar offer a sweet, crunchy, high-protein treat that tugs on the nostalgia of the childhood years of sugary cereal, but adapts it for the modern lifter looking to stick within his daily macros.

Will these catch fire and dominate the landscape as the original Quest Bar did all those years ago? Only time will tell!